
Analyze your idea to determine if you have enough material, if there's a proven market for it, and if you need a co-author of collaborator.
What to consider when selecting a coauthor or a collaborator, and where to find a useful one.
Scope out competing books to determine how yours is going to be different or better.
The essential and elements of a book proposal, what it's for, how you send it, and how long it should be.
Coming up with a great book title, and how to format your title page.
The first thing an editor will read-- making your overview a winner.
How to analyze and specify your target market... and why editors don't want to hear that everyone is going to read your book.
Samples of market sections in book proposals that sold.
Brainstorming to figure out who will buy your book and why.
How to compare and contrast your book with competing books-- and how to figure out which competing books are best to include in a book proposal.
Analysis of competition sections in book proposals that sold.
What an editor wants to see in your "About the Author" section.
Details about how you and your publisher can best publicize your book.
What goes into your book's outline, and how closely you're expected to follow it.
How many sample chapters? Do they need to be sequential? How long should they be?
Extra sections and elements that might help your case.
Final words and two book proposals that sold to major publishers (Penguin and Simon & Schuster).
Do you have a great idea for a book, and want to make sure you get the best deal possible for it?
There are five major publishers in the United States, known as "The Big Five: Simon & Schuster, Penguin Random House, HarperCollins, Hachette, and Macmillan. They're the ones that offer the highest advances and have the best chance of landing your book on bestseller lists. I've written for all five of them, including several books that landed six-figure deals. Now I'm excited to teach you how to sell a nonfiction book to a major publisher.
Learn How to Sell Your Big Book Idea
Did you know that you don't have to write a book before you sell it to a publisher? In fact, publishers and agents don't even want you to write the whole thing. They want to be involved in the process, so what they want from you first is a document called a book proposal. We'll go over all the ins and outs of vetting your idea and then writing an amazing book proposal, including...
How to analyze your idea to make sure it's good enough and big enough to land with a major publisher
How to determine if you need a coauthor, ghostwriter, or other collaborator
Checking out your competition to make sure there's a market for it and see how you can differentiate your book
How to write an overview that grabs attention
The "author platform" and how you can build and improve yours before the book deal
How to write an effective book outline
Showing publishers you're ready to promote
Tips for your sample chapters
Why Take This Course?
This is a rare opportunity to take a course with an author who's really "done it all"-- I've had more than 30 books published, more on the way. They range from biographies and memoirs to true crime, reference, business and leadership, self-help, health, psychology, inspirational, and children's educational. I've written books with celebrities. I've written books with "regular people." Nonfiction books are my jam.
Along the way, I've worked with multiple top agents and publishers, so I have a wide-ranging knowledge base about what sells and what doesn't, and what works in a book proposal. Plus, I'm one of those weirdos who actually likes writing book proposals. With any luck, I'm going to teach you how to like the process, too. It's pretty exciting to watch an idea take shape!
Course Details
You don't need anything to start this course except the desire to write a nonfiction book. If you have a strong idea for one, great. If not, you may find the inspiration for it here.
This course is taught by video lecture and handouts.