What you'll learn
- By the end of this course you’ll have :
- A coaching offer based on your most important values
- A coaching business plan with writing at its heart
- A coaching signature which will help your writing voice
- 5 different copywriting formats for video, podcasts and web copy
- Client avatars to shape your editorial baseline – and a results letter to your clients
- A collage of you to line up your writing and your publicity
- About you content, blog posts and a book plan based on your coaching signature
- Some knowledge of coaching methods, and a pencil or pen.
Would you like to standout as a coach, so that your content does your marketing and PR for you? Does the idea of building a coaching practice with writing at its heart appeal to you? And would you like formats and practical exercises to link your coaching and your writing?
Most of us who are drawn to coaching love helping others - but we may not be so comfortable when it comes to promoting ourselves. Strong writing can get you noticed, create evidence of your credibility and authority and build evergreen testimony as to the value you offer others. Without you needing to be 'pushy', writing can make the support you offer seem relevant and useful.
This highly practical course will help you clarify your values-based coaching offer, and who your clients are, using client avatars. You'll get to scope out how your coaching business can develop and the part writing can play in its growth. Using formats and fun exercises, you'll get to experiment with different approaches to copy writing, blog writing, book planning, social media posts, articles and about me content. You'll get 1-2-1 feedback to help you make practical and useful progress in your coaching business.
Who this course is for:
- Coaches who are building a practice, or more experienced coaches who want to refresh their approach.
You can look forward to lots of interactivity, practical outputs and fun from my writing courses, as I love learning through doing and giving you 1-2-1 feedback. You will learn how to be a better writer, a more versatile writer and a business savvy writer.
Hello, I'm Philippa, writer and business psychologist, with 30 years experience of freelance writing - author of 12 books, newspaper columnist, TV and radio scriptwriter and web editor.
The Times kindly serialised my non-fiction bestseller 'Irresistibility' while a self-published novel got made into a double Bafta winning TV film.
You could say that I'm fixated by how we use words with each other, which means I've coached Olympic Head Coaches, Oscar Winners, Prime and Cabinet Ministers in the UK and company directors at GE, NBC, Merck, BBC, and Universal Pictures. Now I work as web editor for FYI Network, and deliver workshops for universities and the UK National Union of Journalists.
But as a Brit who really doesn't like boasting I'd prefer to talk about you than me.
You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here' or 'You moved me here'.
Lovely to meet you, fellow writer, and I hope we chat further...