Writing Skills For Coaches
4.6 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
109 students enrolled

Writing Skills For Coaches

Standout Writing To Grow Your Coaching Business
4.6 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
109 students enrolled
Created by Philippa Davies
Last updated 9/2018
English
English [Auto-generated]
Current price: $18.99 Original price: $29.99 Discount: 37% off
15 hours left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 3 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • By the end of this course you’ll have :
  • A coaching offer based on your most important values
  • A coaching business plan with writing at its heart
  • A coaching signature which will help your writing voice
  • 5 different copywriting formats for video, podcasts and web copy
  • Client avatars to shape your editorial baseline – and a results letter to your clients
  • A collage of you to line up your writing and your publicity
  • About you content, blog posts and a book plan based on your coaching signature
Requirements
  • Some knowledge of coaching methods, and a pencil or pen.
Description

Would you like to standout as a coach, so that your content does your marketing and PR for you? Does the idea of building a coaching practice with writing at its heart appeal to you? And would you like formats and practical exercises to link your coaching and your writing? 

Most of us who are drawn to coaching love helping others - but we may not be so comfortable when it comes to promoting ourselves. Strong writing can get you noticed, create evidence of your credibility and authority and build evergreen testimony as to the value you offer others. Without you needing to be 'pushy', writing can make the support you offer seem relevant and useful.

This highly practical course will help you clarify your values-based coaching offer, and who your clients are, using client avatars. You'll get to scope out how your coaching business can develop and the part writing can play in its growth. Using formats and fun exercises, you'll get to experiment with different approaches to copy writing, blog writing, book planning, social media posts, articles and about me content. You'll get 1-2-1 feedback to help you make practical and useful progress in your coaching business. 

Who this course is for:
  • Coaches who are building a practice, or more experienced coaches who want to refresh their approach.
Course content
Expand all 18 lectures 01:25:45
+ Introduction
1 lecture 01:52

Here are a few lighthearted questions to get you thinking about how you can best benefit from this course. Please do get in touch if you have any queries on these or any aspect of the course. 

Quick Self Assessment
3 questions
+ You, Your Offer and Your Clients
4 lectures 16:19

Print me out please, for interactive exercises. 

DOWNLOAD Writing Skills for Coaches Workbook 1
00:04
Lesson 3: The Collage Of You
03:05
+ Writing in Your Coaching Business
4 lectures 22:44
DOWNLOAD Writing Skills for Coaches Workbook 2
00:03
Lesson 4: Your Business Reach
10:49
Lesson 5: Your Coaching Signature
05:46
Lesson 6: Your Writing Voice
06:06
+ 7 Types Of Writing For Coaches
7 lectures 43:20

Please download and print me out to do the final exercises in this course. 

DOWNLOAD Writing Skills For Coaches Workbook 3
00:07
Lesson 7: Your About Me Content
05:42
Lesson 8: Blogging
09:11
Lesson 9: Content Strategy
11:12
Lesson 10: Copywriting Formats
04:43
Book Writing
05:40
Articles and Social Media
06:45
Well done for finishing the course. Before you go though, here's a quick case history exercise, where you get to steer a coach through guidelines for her writing. It may help if you read your suggestions aloud, and assess yourself by asking 'Is this clear?'. Again, do send over if you wish!
Coach-It-Yourself Exercise
3 questions
+ Coaching Videographics
2 lectures 01:29
How To Hire A Coach
00:47
Lecture 18: How To Start A Coaching Business
00:42