Writing, Publishing, Marketing and Selling Your First Book

Name: Writing, Publishing, Marketing and Selling Your First Book
Rating: 4.4 (36 reviews)

Are You Waiting for Permission to Write and Publish Your First Book? Stop Waiting and Start Writing Today

(36 ratings)

230 students

Created by John Hayes

Last updated 6/2017

English

English [Auto]

What you'll learn

Build a process to help you start and actually finish writing your first book.
Understand the opportunities available to you via traditional publishers and self-publishing platforms.
Have the confidence to promote and sell your book.
Earn money as a published author.

Requirements

Basic computer and Internet skills

Description

This online course is designed to help aspiring writers realize their potential and guide them through the process of writing, publishing, marketing and selling their first book. It will look at the writing process, examine publishing and distribution options and highlight potential opportunities and pitfalls.

Topics Covered Include:

What’s The Big Idea?

Have you got a book inside of you?
Inspiration and where to find it
Fail to Plan, plan to fail

The Writing Process

The writing process (think job, not hobby)
Setting targets and hitting deadlines
The editorial process
Common pitfalls/roadblocks

Pitching to a Publisher/Agent

The benefits of working with a traditional publisher
When and how to pitch
What you should expect from a publisher
When to walk away

Going it Alone

Disadvantages of working with a traditional publisher
Digital disruption (you’ve never had it so good)
Indie not amateur
Self-publishing vs Vanity publishing
Getting help (freelance editorial and design support)
Self-Publishing platforms/distribution networks

Multiple Formats

Hardback, Paperback, eBook (epub, mobi), audiobooks

Embracing Your Inner-Self Publicist (Selling Your Work)

Public Relations
Blogging/Podcasting
Public Speaking
Social Media
Email Marketing

Making Money

Setting expectations
Alternative streams of revenue

Building a Back Catalogue

Rinse, repeat
eBook Singles
Writing a series
Free vs paid distribution

Who this course is for:

Anyone who wants to write, publish and, more importantly, sell their first book.
Authors who have struggled to promote their work following publication.

John Hayes

Marketing Strategist and Best Selling Author

4.4 Instructor Rating
36 Reviews
230 Students
1 Course

John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness.

Working alongside some of the biggest names in eCommerce and online marketing (including Amazon, eBay and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real world businesses to grow.

John is the author of four books, is a regular speaker at events throughout the UK, Europe and the US, is a prolific blogger across numerous sites and is widely recognized as an influential Thought Leader in the SME online marketing arena.