
This section introduces the entire course and describes the breakdown, best practices, and content of the course. Please note that some of the videos may call this Course Writing That Sells: Techniques That Will Transform Writing, but the name of the course was changed to more accurately reflect the content of this course. Nothing else in the course has otherwise changed.
This lecture introduces Strategy 1 Words: "Strip every sentence to its cleanest components." William Zinnser
It also explains Strategy 1 Technique 1, Repetition: Cut repetitive words and phrases.
This lecture explains Strategy 1 Technique 2, Cliches: Eliminate cliches and overused phrases.
This lecture explains Strategy 1 Technique 3, Vague Words: Replace vague words with concrete substitutes.
This lecture explains Strategy 1 Technique 4, Adverbs: Reduce adverbs usage in sentences.
This lecture explains Strategy 1 Technique 5, Adjectives: Reduce adjective usage when it adds nothing new to a noun's meaning.
This lecture explains Strategy 1 Technique 6, Qualifiers: Cut words that qualify conditions, perceptions, and situations.
This lecture explains Strategy 1 Technique 7, "Ing" Verbs: Limit use of "ing" verbs.
This lecture explains Strategy 1 Technique 8, Bracket Technique: Use William Zinnser's Bracket Technique.
This lecture includes exercises to put the techniques in Strategy 1 into practice. The document comes in text form online, as well as a downloadable PDF file.
This lecture introduces Strategy 2 Sentences: Activate your sentences.
It also explains Strategy 2 Technique 1, Active Voice: Use active voice.
This lecture explains Strategy 2 Technique 2, Action Verbs: Prefer action verbs.
This lecture explain Strategy 2 Technique 3, Passive Verbs: Limit use of passive verbs.
This lecture includes exercises to put the techniques in Strategy 2 into practice. The document comes in text form online, as well as a downloadable PDF file.
This lecture introduces Strategy 3 Structures: Pace and order words for appropriate emphasis.
It also explains Strategy 3 Technique 1, Sentence Length: Vary sentence lengths for appropriate pace and flow.
This lecture explains Strategy 3 Technique 2, Sentence Flow: Start sentences with a subject and action verb.
This lecture explains Strategy 3 Technique 3, Emphatic Words: Place words of emphasis at the end of a sentence.
This lecture explains Strategy 3 Technique 4, Punctuation and Pace: Allow punctuation to set the pace.
This lecture includes exercises to put the techniques in Strategy 3 into practice. The document comes in text form online, as well as a downloadable PDF file.
This lecture introduces Strategy 4 Paragraphs: Organize paragraphs with clear plans and subheadings.
It also explains Strategy 4 Technique 1, Introductions: Intros should get the reader's attention immediately and give the reader a sense of what the piece is about.
This lecture explains Strategy 4 Technique 2, Conclusions: "The perfect ending should take your readers by surprise, yet seem exactly right." William Zinnser
This lecture explains Strategy 4 Technique 3, Signposts for Organization: Use signposts to clarify the organization of your work.
This lecture explains Strategy 4 Technique 4, Paragraph Lengths: Vary paragraph lengths for pace and flow.
This lecture includes exercises to put the techniques in Strategy 4 into practice. The document comes in text form online, as well as a downloadable PDF file.
This lecture explains Strategy 5 Presentation: Plan your work around one key idea or question.
It also explains Strategy 5 Technique 1, Purpose in Fiction: In a work of fiction, the character has a driving need to create something she doesn't have, eliminate something she doesn't want, or change a condition for the better.
This lecture explains Strategy 5 Technique 2, Purpose in Nonfiction: In nonfiction, a significant point drives the reader forward, and this thread weaves itself throughout the piece.
This lecture introduces Strategy 6 Presentation: Clarify your rhetorical situation, plan your unities, and stick with them.
It also explain Strategy 6 Technique 1, Mood Clarifiers: Alert readers to mood changes early.
This lecture explains Strategy 6 Technique 2, Showing Human Characteristics: Show human characteristics through action and dialogue.
This lecture explains Strategy 6 Technique 3, Unities: Plan your unities and stick with them.
This lecture explains Strategy 6 Technique 4, Rhetorical Situation: Clarify the rhetorical situation and stick with it.
This lecture explains Strategy 6 Technique 5, Rhetorical Appeals: Balance rhetorical appeals in each given context.
This lecture explains Strategy 6 Technique 6, Tone: When the topic is solemn, simplify. When the topic is humorous, amplify.
This lecture includes exercises to put the techniques in Strategy 6, Techniques 1, 3, and 4 into practice. The document comes in text form online, as well as a downloadable PDF file.
This lecture introduces Strategy 7 Attitudes: Set realistic expectations and trust your instincts.
It also explains Strategy 7 Technique 1, Don't Over Explain: Don't over explain.
This lecture explains Strategy 7 Technique 2, Break Down Larger Tasks: Apply this saying to larger tasks: "By the hard, life is hard. By the inch, life's a cinch."
This lecture explains Strategy 7 Technique 3, Be Brutal With Words: Don't become attached to words, phrases, or sentences.
This lecture explains Strategy 7 Technique 4, Think Small: Don't expect to have the last word on a subject.
This lecture explains Strategy 7 Technique 5, Know Your Voice: Know your voice.
This lecture explains Strategy 7 Technique 6, Write for Yourself: Write for yourself first.
This lecture explains Strategy 7 Technique 7, Write What You Care About: Write what you care about.
This lecture explains Strategy 7 Technique 8, Trust Your Curiosity: Trust your curiosity.
This lecture explains Strategy 7 Technique 9, Trust Your Process: Trust yourself. Find the process that works for you.
This lecture explains Strategy 7 Technique 10, Silence the Internal Critic: Silence the internal critic early in the writing process.
This lecture introduces Strategy 8 Habits: Create healthy habits in your writing life.
It also explains Strategy 8 Technique 1, Free Writing for Writer's Block: Do free writing to tackle writer's block and stay in practice.
This lecture explains Strategy 8 Technique 2, Be Prepared: Prepare in advance for a writing piece.
This lecture explains Strategy 8 Technique 3, Discover Through Writing: Discover what you need to say through your writing.
This lecture explains Strategy 8 Technique 4, Reading: Good writers are good readers.
This lecture explains Strategy 8 Technique 5, Save Ideas and Scraps: Save scraps in a journal, notebook, or daybook.
This lecture explains Strategy 8 Technique 6, Build Community: Build a community of like-minded writers.
This lecture is a wrap-up of the course. When you complete the course, please consider doing a review of the course.
I believe these videos will help you improve on your your free writing process. Not originally for this course, these videos break down how to use the free writing technique, defines what it is, include the Rules of Writing Practice applicable to all the other lectures, clarify what situations to apply the free writing technique, show how to do free writing, demonstrate an example of free writing, and show what to do with your free write once it’s completed.
This lecture has a built in exercise.
I believe these videos will help you improve on your your free writing process. Not originally for this course, these videos break down how to use the free writing technique, defines what it is, include the Rules of Writing Practice applicable to all the other lectures, clarify what situations to apply the free writing technique, show how to do free writing, demonstrate an example of free writing, and show what to do with your free write once it’s completed.
This lecture has a built in exercise.
This is the entire downloadable PDF version of the slideshows throughout the course.
Free Bibliography of Recommended Readings on Writing
Test your grammar knowledge in this exercise.
Thanks for taking Writing Masterclass: The Ultimate Guide to Writing Mastery! I hope you enjoyed the course and will begin to implement what you've learned right away. As a thank you, I'm providing deep discounts on my other courses that may help your writing stand out, increase conversations and sales, and create a strong writing practice.
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Cut through writer’s block, create a daily writing practice, and achieve your writing goals with brainstorming methods in BRAINSTORMING MASTERCLASS: PLAN AND OUTLINE ANY PROJECT. Coupon Code: BMCWMC
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Ever feel like you can't get ahead because your writing doesn't stand out? Want to start seeing changes in your writing today, but don't know what to do? I know how it feels to work hard, and still not see results, because I don't have the right tools to succeed. This course will give you specific tools to start seeing results today.
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An Eight-Step Guide to Upgrade Your Writing Style, Give Yourself a Professional Edge, and Stand out From the Crowd
From my own writing and life experience overcoming these challenges, this course offers real strategies to help you see true results in your writing immediately. Competitors offer similar courses at higher prices, but my chief goal is to see you succeed, because I know how it feels to struggle, and I want to help you know how it feels to succeed while offering you great value and real experience.
This course offers actionable guidelines from every level of the writing process in a humorous and compassionate manner by someone who has years of real experience teaching writing and knowing how to make writing understandable for people like you. You can benefit from my experience without the years of struggle. I have included what I have learned in this course.
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One of the best selling writing courses on Udemy
Taught by a university professor and team lead with over 13 years experience teaching writing to thousands of students one on one and getting proven results
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What makes this course better for you than other courses:
1. Many courses don't include visuals and exercises right alongside the lectures on different stages in the writing process. This course always does, and I explain each slide, visual, or exercise.
2. This course is one of the best values on Udemy where quality meets value. Since prices have risen, this course offers a great deal for the price you are paying compared to competitor courses without compromising on the course or content quality. The reviews speak for themselves.
3. Compassionate teacher who cares about your success--I have struggled in my own writing, and I have learned through experience what works and what doesn't. I present personal anecdotes, stories, tricks, and experiences to help you benefit from my experience without the struggle.
Here is what students in the course had to say. The proof is in the results students get and share in reviews:
"Straight forward - No nonsense"
"Excellent nuts and bolts for anyone interested in crafting a message that connects their audience with the intended meaning. Each section has not only video but slide examples! Thank you for building this course." Bob Marx--Udemy Student
"Clear and precise!"
"This teacher has a very clear way of communicating the lessons she wants us to learn and all in all, this will be a very helpful course for my writing - no doubt! So I will, most definitely, recommend this course for any and all that would like to improve upon their writing skills. +1" Geir Rødde--Udemy Student
"A course for everybody - Superbly put together!" Whojr01--Udemy Student
"Amazing! Great course! . . . Very interesting structured course and a lot of tricks and tips for writers.Thank you for this opportunity to write much better!" Elena Kostadinova--Udemy Student
"Rachel: Many thanks for creating wonderful courses! I am amateur learner. I took your two courses. I found your courses useful in two ways. First, your courses provided insights "why" I had been writing in a particular way. Second, I got some teaching tips. I am teacher by profession. Impressed with your teaching passion. Keep creating good courses." Dr. Ajit Kumar--Udemy Student
"This is an great course, especially for a novice writer like myself. I learned so much about structure, word usage, organization, etc. The course is taught by an excellent teacher. I can't thank you enough!" Sandra Eastman--Udemy Student
"I will be a better writer as a result of this course. Thank you . . . " David Gulp--Udemy Student
"This is the perfect course for anyone who has to do any type of writing . . . it was very much worth my time." Larry Sweet--Udemy Student
What This Course Does
Weak writing will not sell. Clean writing sells. This course will help you write with style to create immediate results, and increase chances of a sale.
Learn to make your writing streamlined, stylish, and sexy. Make it stand out from the crowd. By taking this course and applying the lectures, the results from your writing will be
more sales
competitive quality
higher visibility
increased credibility
achieved writing goals
engaged readers.
If you apply this fundamental, thorough, and professionally engineered writing system, your writing will get the attention you desire.
Join the 2600+ students benefitting from over 50 lectures and 5 hours of in-depth instruction, examples, and exercises.
This course is designed and taught by a university writing professor and published writer with extensive university training in writing and twelve years experience coaching thousands of students like you on the fundamentals and habits of effective writing style with powerful results and consistently high teaching evaluations.
Where do I start?
One of the biggest frustrations writers from all levels and genres face in improving their writing is "where do I start?"
Do you feel like your writing style needs something more to stand out and be effective, but you're not sure what? Are you a new writer that needs more tools to hone your craft effectively? Or are you an experienced writer looking for ways to improve, get your reader's attention, and sell your writing?
What Is Unique About This Course
Tips without habits for execution will not accomplish results. That is why habits and attitudes are of equal importance. This course covers the fundamentals of effective writing style from the ground up, and it covers important habits and attitudes of effective writing.
In just a few days, you can also practice habits and attitudes that will help you get the most out of these tips. You will see lasting success at beating your competition.
Similar courses out there sell for $300, $400, $500, and $1000, and this course uses an academically researched approached based on a pedagogical (teaching) approach called "Bloom's Taxonomy." This course is based on a carefully built system that produces results, and you get greater value for the price of this course with high quality instruction and results.
Also, unlike a book on the topic, this course is personalized and interactive, which produces real results as you follow the exercises and suggestions on a real piece of writing. You also have access to the instructor via Udemy email and questions are always welcome. I love to help. I love questions!
Who Can Benefit From This Course
This course is designed for those learning the writing craft, needing a thorough review on writing style, or wanting to tighten their prose.
bloggers
business writers
people who write for profit
journalists
creative writers
academic writers
students
new writers
lifetime learners
copywriters
How This Course Is Designed
The course is broken down into four sections, each section containing two strategies to help you improve your writing style, approach, and habits. These strategies will help you improve the clarity, flow, presentation, and results you create in your writing. The ultimate outcome and goal is writing that stands out and sells.
You will learn eight strategies, each with several techniques. Each technique contains a slideshow and a synchronized video lecture that elaborates on each slideshow. Each technique includes the following:
The technique in a nutshell.
An explanation that elaborates on and clarifies each technique and best practices.
Examples to explain the technique in practice.
Exercises and/or quizzes at the end of each overall strategy to test your knowledge, reinforce the material, and allow you to put the techniques into practice right away.
By the end of the course you will know how to do the following:
Words and Sentences
Build better clarity, flow, and conciseness in sentences through better word economy.
Improve tone and structure through activated sentences.
Structures and Paragraphs
Increase the effect of each sentence through optimized word order.
Grab your reader's attention and keep it throughout the piece.
Purpose and Presentation
Set clear goals and build unity in a writing piece to convince your reader.
Build credibility, back ideas with strong logic, and achieve desired results for writing that sells.
Attitudes and Habits
Practice effective attitudes that will maximize results and improve your efficiency. And it will make the process a lot funner!
Create healthy writing habits that will increase productivity, improve results, and increase your chances of success.
Each category includes a skill set to help you sharpen your style and craft. Enroll in this course now to get started on writing with quality that sells.
Please note that some of the videos call the course Writing That Sells: Techniques That Will Transform Writing, but the name of the course is now Writing Masterclass: The Ultimate Guide to Writing Mastery to more accurately reflect for the student the content of this course. Nothing else in the course has otherwise changed other than new bonuses added from time to time.
Don't put off changing your life. Sign up for this course today, and you can start achieve writing mastery almost immediately!