
Define plain language as writing that lets readers find, understand, and use information, even under stress, addressing state-specific literacy and audience needs with upfront main messages and clear instructions.
Organize content with the inverted pyramid and bottom line up front to present main message. Use signposting, headings, and introductory statements to guide readers and tailor content to your audience.
Learn plain language techniques to write clearly by converting nominalizations to action verbs, shortening sentences to about 20 words, and using transitions and concise prepositional phrasing.
Demonstrate using the readability tool in Microsoft Word to measure your writing's grade level, understand its limits, and tailor health or safety information to a lower, accessible level.
Identify active versus passive voice by focusing on the doer and action, and learn when to emphasize the actor or the fact through song and business examples.
Use your reader's words in plain language, avoid old-timey terms like endeavor or relative to, and maintain term consistency with modifiers across mentions.
Plan business writing in plain language by identifying your audience and purpose, and applying BLUF, signposting, active voice, short sentences, consistent terminology, and clear bullet paragraphs.
Learn to tailor writing to a single reader by using everyday words, avoiding idioms, and clarifying with you-focused language and plain language techniques.
Explore how to emphasize information in business writing for formal and informal documents, including techniques like subject lines, bold/italics, color, text boxes, and strategic placement.
Craft plain language with short, crisp paragraphs, each covering one point and no more than three sentences, use whitespace for emphasis, and track sentences per paragraph with Word's readability tool.
Learn to craft bulleted lists that aid skim reading, with clear introductions, parallel structure, and consistent punctuation, capitalization, and plain language style guidelines.
Practice applying plain writing techniques to revise a Coast Guard vessel documentation passage, review for consistency, and present information with bulleted lists tailored to the audience.
Write emails and documents that are easily read and understood
We are overwhelmed with information today—in both our personal and business lives. When writing, it’s often better to get straight to the point. It’s important to maintain your professionalism and choose words that don’t waste your reader’s time. This course teaches you how to use plain language to get your point across while also addressing your reader’s needs.
What do they really need to know? What do you want them to do? We’ll teach you how to think about your reader’s purpose and write for them, so they get the message and your writing does its job.
Professional writer and editor Rebecca Schwartz will explain the benefits of using plain language that will meet the needs of your audience, and how to organize content to meet those needs. You’ll also learn how to choose the right words, and what tools are available to help you. You’ll even learn formatting techniques to help your readers identify important points.
Topics covered include:
Describing plain language
Identifying the needs of your audience
Understanding State-Specific Literacy
Organizing your content
Writing short sentences and paragraphs
Choosing words wisely
Formatting content to emphasize important points
Using bulleted lists
Enjoy over an hour of high-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style!
This course covers principles and guidelines included in the ISO 24495-1 standard for Plain Language.