Writing For the Web - How to Write Great Content That Sells

Don't wonder about why you should even bother to take the time to write good website content. I'll go over how we learn, both online and offline, and how that affects what we need to include on websites, as well as how it's presented.

Increase your website visitors' satisfaction by following these simple tips, which can be applied to your current website content right now!

I reveal the formula to create perfect website content that your visitors will love.

Knowing your audience is essential to creating good website content. I'll walk you through the steps to find your audience so that you can write just for them. Included in this lecture is a worksheet to help you.

Make your website appealing for your audience! I'll show you how to determine what your audience wants, and how to find your voice. Included in this lecture are 2 worksheets to help you.

The first step of the writing process is to prepare for writing. I'll walk you through what you need to do.

Don't duplicate work! I'll show you how to use your existing materials and adapt them to your website.

Writing from scratch can seem scary and a little overwhelming, but it doesn't have to be. I'll walk you through the process, breaking it down into each (and not scary) steps.

Now that you have content written, apply these tips to make your content great.

Editing is the hardest part, but it is also the most important to make your website the best it can be for you and your audience.

Step away from your writing and return to review, revise, and rewrite, ensuring your content is the best it can be.

We'll take another look at these best pratices to make sure you've applied them to you writing.

We'll add those finishing touches that will take your website to the next level. Included is a list of websites where you can get free, copyright-free stock images (that don't look like stock images) for you website.

Your website had launched... now what? Keeping your website up to date is the mark of a website that is professional and can be trusted.

Automating content can take some of the burden off of you when you're keeping your website up to date. I'll share with you the type of content you can automate.

Your website is the perfect place to keep answering your audience's questions. You'll learn how to determine which questions to answer, and how to make tweaks to your website when your audience isn't finding the information they're looking for.