Writing With Confidence: Writing Beginner To Writing Pro
4.4 (4,738 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
34,919 students enrolled

Writing With Confidence: Writing Beginner To Writing Pro

Pro copywriter/Cambridge University writing teacher reveals the secrets for writing blogs and business docs that enthral
4.4 (4,738 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
34,919 students enrolled
Created by Clare Lynch
Last updated 5/2020
English
English [Auto], Portuguese [Auto], 1 more
  • Spanish [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 32 articles
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Find your voice as a business writer, blogger or writer of other non-fiction
  • Transform writing from dull to dazzling - within the first 10 mins of the course
  • Uncover the secret persuasion tactics known only to the world’s top copywriters
  • Create musical sentences that readers can’t resist
  • Craft addictively readable text that keeps readers glued to the page
  • Discover a wealth of free online tools to take your writing to the next level
Requirements
  • A basic grasp of English
  • Pen and notebook
  • A willingness to roll up your sleeves and put into practice what you’ve learned!
Description

“This is perhaps the best writing course I've ever taken. That includes my time in University.” STEPHEN L HEWITT, UDEMY STUDENT

 

  • Want to craft irresistible content that has your readers glued to the page?

  • Want to attract thousands of readers to your blog by writing addictive, shareable posts that are guaranteed to go viral?

  • Want to discover the secret, elite persuasive writing techniques known only to the world’s top copywriters, speechwriters and academics specialising in literature?

  • Want to compel your readers to take action through the power of persuasive reports, proposals, websites and marketing content?

  • Want to know how to instantly get your ideas out of your head and onto the page - in a way that makes people sit up and take notice?

  • Want to motivate others to buy your product? Change their mindset? Take on board your ideas?

  • Want to uncover the secrets of turning snooze-worthy sentences into scintillating prose?

If any of these apply to you, this is the course for you.

 

BENEFIT FROM THE MOST COMPREHENSIVE WRITING COURSE ON UDEMY

As its name suggests, Writing With Confidence: Writing Beginner To Writing Pro takes you from the writing fundamentals right through to the elite techniques practised by the world’s top copywriters. Top copywriters like your instructor, Dr Clare Lynch, in fact.

From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You'll also gain instant ideas for taking your first draft from OK to outstanding.

Next, you’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.

That’s because, when it comes to becoming a powerful writer – the sort of writer who gets the job, closes the sale or wins buy-in for your ideas - it’s not about the technicalities of spelling and grammar. It’s about your ability to connect with your reader on an emotional, intellectual and visceral level.

That’s why early on in the course, you’ll learn powerful, little-known techniques for really getting under the skin of your readers. Techniques that will allow you to write in a way that grabs people’s attention immediately – and keeps them addictively glued to your writing.

You’ll also learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer – and get you better results.

As the course progresses, you’ll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading.

In the second half of the course, you’ll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, you’ll learn how to use imagery to paint unforgettable word-pictures in your reader’s mind.

You’ll also discover the secret narrative structure underpinning the most persuasive stories. The narrative structure that’s made millions for the makers of Toy Story and persuaded the British to vote for Brexit. The same narrative structure that your instructor, Dr Clare Lynch, deployed in a tear-jerking speech that allowed a CEO to win over the hearts and minds of employees.

In the final section of the course, you’ll take your writing to a level only achieved by the world’s top copywriters and political speech writers. In this part of the course, you’ll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing that’s totally unforgettable.

And throughout the course, you’ll have an opportunity to put into practice what you’ve learned. Every lecture in Writing With Confidence: Writing Beginner To Writing Pro delivers a short, sharp, instantly practical tip you can apply to your writing TODAY.

 

HERE ARE JUST SOME OF THE THINGS YOU’LL LEARN FROM WRITING WITH CONFIDENCE: WRITING BEGINNER TO WRITING PRO

 

SECTION 1: GETTING STARTED

In this section you’ll learn how to:

  • Beat writer’s block by developing the mindset of a professional writer

  • Instantly improve a piece of your own writing – with the help four free tools

  • Improve your writing with one-to-one feedback from Dr Clare Lynch


SECTION 2: KNOWING YOUR READER

In this section you’ll learn how to:

  • Ask the 3 essential questions you MUST ask before writing anything

  • Produce a detailed portrait of your reader – so they connect with you on a deep, visceral level

  • Craft reader-centric, benefit-led copy that will get your readers to take notice

  • Structure your writing to hook your readers in – and keep them reading

 

SECTION 3: WRITE LESS, SAY MORE

  • In this section you’ll learn how to:

  • Decide with confidence exactly what to cut - and what to keep

  • Ditch flabby phrases for sparkling copy that’s clear, concise and compelling

 

SECTION 4: HOW TO GET YOUR MESSAGE ACROSS TO THE WIDEST POSSIBLE AUDIENCE

In this section you’ll learn how to:

  • Identify and fix off-putting jargon

  • Communicate your expertise in a way that anyone can understand and relate to

  • Choose the best words for the job

 

SECTION 5: HOW TO CRAFT SENTENCES THAT SING

In this section you’ll learn how to:

  • Dramatically boost your readability with shorter, sharper sentences

  • Vary your sentences for musical effect

 

SECTION 6: INCORPORATING STORIES INTO YOUR BUSINESS AND TECHNICAL WRITING

  • In this section you’ll learn how to:

  • Apply recent findings from neuroscience to make your message stick

  • Structure a story for maximum persuasion

  • Use metaphor to communicate complex ideas clearly and creatively

 

SECTION 7: RHETORIC: ADVANCED PERSUASION TECHNIQUES

In this section you’ll learn how to:

  • Employ the world’s most advanced techniques for persuasive writing - techniques no other big-name writing instructor on Udemy shows you

  • Apply elite writing strategies known only to the world’s top executives, advertising copywriters, political speech writers and academics

  • Craft more inspiring, creative copy that sounds irresistible to the ear – techniques that will set you apart from all the jobbing journalists and ten-a-penny content marketers out there

 

REASONS TO TAKE THIS COURSE

  • Benefit from one-to-one feedback on your writing from a University of Cambridge writing tutor

  • Learn the skills that allow the top copywriters (like your instructor Dr Clare Lynch) to earn up to £2000+ a day

  • Use words to persuade your employees, your bosses, your customers or investors

  • Communicate complex ideas in a way that inspires your readers

  • Build your confidence and find your voice as a writer

  • Hook your readers in from the outset – and have them glued to your words

  • Save you and your readers’ time by writing less but saying more

  • Hone your message down to the stuff that will get you results

  • Structure your work for maximum persuasive power

  • Understand the difference between elegant simplicity and dumbing down

  • Edit your work so you say what you mean (and mean what you say)

  • Craft sentences that are clear, succinct and persuasive

  • Use online tools for assessing and boosting your writing’s readability

  • Find and tell addictive stories that make people see the world your way – and compel them to take action

  • Use the latest findings from neuroscience to craft powerful messages that stick

  • Use advanced rhetorical techniques to win over your audience

  • See dozens of practical, real-life examples to illustrate the theory

  • Access countless free resources for powering up your prose

  • Get writing with a host of challenges to practise what you've learned

  • Have fun while you learn with a course that’s entertaining and humorous, but never lightweight - students say it's addictively engaging

  • Stay hooked with a course that’s clear, concise and never repetitive - this is one writing instructor who practises what she preaches

 

ENROL IN THE BEST WRITING COURSE ON UDEMY

“This is the best course I’ve ever taken on Udemy! This course delivers what it promised.” - DENISE HUBBARD, UDEMY STUDENT

 

Enrol in Writing With Confidence: Writing Beginner To Writing Pro and discover why, over and over again, students describe it as the best writing course on Udemy - in fact, the best course on Udemy. 

Clear, concise and addictively engaging, Writing With Confidence: Writing Beginner To Writing Pro will change the way you write for ever. It's jam-packed with no-nonsense advice on how to win people over with the written word. 

Previous students of the course report that within days of completing it, they've crafted a cover letter that secured them a longed-for job. Or won a regular writing gig at a publication like the Huffington Post. 

In Writing With Confidence: Writing Beginner To Writing Pro, you'll learn powerful principles that can be applied to most types of non-fiction writing - including emails, reports, presentations, sales pages, advertising, blogs and more.

***Writing With Confidence: Writing Beginner To Writing Pro isn’t aimed at writers of fiction, poetry or memoir. But it WILL show you how to add creative flair to all your non-fiction prose.***

 

Best online writing course I've ever taken. Extraordinary!” JAMES CHISHOLM, UDEMY STUDENT

 

APPLY YOUR SKILLS WITH THE MOST PRACTICAL WRITING COURSE ON UDEMY

One of the things that sets Writing With Confidence: Writing Beginner To Writing Pro apart is its practicality.

The course includes over 30 activities and exercises that will get you writing from the very first ten minutes of the course. And with each exercise, you’ll discover your ability to write with a style and flair you didn’t think was possible.

What’s more, expert copywriter and Cambridge writing tutor Clare Lynch is always on hand to give you one-to-one feedback on your writing.

No other writing course on Udemy gives you access to personal mentorship from a University of Cambridge writing teacher. Or so many opportunities to benefit from the guidance of a proven, trusted expert in the field of writing.

“I have taken quite a few courses on Udemy, and I have never seen a professor so interested in the progress of her students.” - GIANCARLO M. GUERRA, UDEMY STUDENT

 

ENJOY THE MOST ENGAGING WRITING COURSE ON UDEMY

Dr Clare Lynch practises what she preaches. And that means Writing With Confidence: Writing Beginner To Writing Pro is as engaging and entertaining as it is clear and concise.

Unlike some writing courses out there, Writing With Confidence: Writing Beginner To Writing Pro, contains zero fluff. Zero padding. Zero repetition.

Just six hours of clear, practical advice for taking even the driest material from dull to dazzling.

What’s more, Clare’s students consistently rate her courses as not simply invaluable – but also fun, varied and entertaining to watch.

“I love this course. Truly engaging and it made an impact in my writing, almost immediately.” - SAMUNDSWARY IYERDOURIA, UDEMY STUDENT

 

GET ONE-TO-ONE FEEDBACK FROM THE MOST HIGHLY QUALIFIED WRITING INSTRUCTOR ON UDEMY

University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience. Clare hasn’t simply edited the work of other journalists at elite publications, such as The Financial Times. She’s also herself a hugely successful copywriter in her own right.

In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.

Over the course of that career, Clare has honed her techniques for getting under any reader’s skin – and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 25,000 students on Udemy.

Clare’s experience as a writer embraces a huge range of writing formats and styles – including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.

And as the author of the popular blog Good Copy, Bad Copy, Clare herself has attracted hundreds of thousands of readers to her own writing. Good Copy, Bad Copy has been named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.

What’s more, Clare has a PhD in English Literature and teaches at the University of Cambridge. She’s also a qualified and highly experienced corporate trainer.

So Clare isn’t merely an expert at her craft. She also knows how to communicate her expertise in a way that’s memorable, entertaining and addictively engaging.

“She is an incredible teacher that has a special unique ability of keeping her students minds engaged and hanging on her every word.” - BRAD MACE, UDEMY STUDENT

 

PREVIOUS STUDENTS WHO’VE BENEFITED FROM THE COURSE INCLUDE

Copywriters

Corporate communicators

Bloggers

Memoirists

Book writers

Small business owners

Job seekers

Technical experts

 

DON’T TAKE OUR WORD FOR IT – SEE WHAT OTHER STUDENTS OF WRITING WITH CONFIDENCE: WRITING BEGINNER TO WRITING PRO SAY ABOUT THE COURSE

 “Yours is the single most valuable course I've had in the past six years—my BA and MA seminars included” - AKOS CSERNAK, UDEMY STUDENT

“Best writing course i have taken so far.” - IBRAHIM HALILU ABUBAKAR, UDEMY STUDENT

“One month later and I have secured a regular blog spot on the Huffington Post! I could not have done this without Clare's wonderful course.” - FRAN DIAMOND, UDEMY STUDENT

“Best Udemy course I ever bought.” - ANNA CARLA DELLA VALLE, UDEMY STUDENT

 “Trust me, you'll be immediately satisfied with this course” - MARK SIMPSON, UDEMY STUDENT

“A week later I'd landed my first gig as a writer.” - DAVID PULLAN, UDEMY STUDENT

“One of the best courses I've ever taken.” - NADER RUSTOM, UDEMY STUDENT

“To those doubting if you should buy this course, please do, as there is so much valuable information in this course. I can comfortably state that it is one of the best courses that I have bought on Udemy.” - T.O _, UDEMY STUDENT

“I loved it from beginning to end. It is exceptional value for money.” - DEBORAH SOWERBY, UDEMY STUDENT

“a game changer.” - GEORGY THOMAS, UDEMY STUDENT

“One of the best writing courses I have taken to date, love it!” - BEN WALTERS, UDEMY STUDENT

 “I challenge any business writer not to pick up a few gems from this engaging course.” - SACHA VAUGHAN, UDEMY STUDENT

“I very much liked this course because it was #1 goal-oriented, #2 it used concrete examples, #3 everything was fascinating.” - FREDERIK, UDEMY STUDENT

 “a course you do not want to miss” - MA YUANFENG, UDEMY STUDENT

“Fantastic course. This is by far the most complete and thorough course on business writing.” - CARSTEN PLEISER, UDEMY STUDENT

“This course is amazing! I finished it all in one day and went straight to work putting the concepts into my writing.” - URIEL MACGILLIVARY, UDEMY STUDENT

“Life changing at its simplest.” - SUSAN PARKER, UDEMY STUDENT

“This course is amazing. I've been using every technique from the course in my academic life.” - MINH HA, UDEMY STUDENT

“This is the best course I've taken on udemy thus far.” BILL SCHAEFER, UDEMY STUDENT

 "This course is priceless. You’ll be glad you signed up." LIAT MIRIAM GAT, UDEMY STUDENT

Enrol now - and change the way you write forever!

Who this course is for:
  • Enrol now to power up all your non-fiction prose - blog posts, reports, proposals, emails, websites, advertising copy and more
  • Enrol now if you want to write gripping blog posts that glue your readers to the page
  • Enrol now if you're a manager with your sights set on a leadership position
  • Enrol now if you're a new graduate seeking to stand out in your career
  • Enrol now if you want to learn the skills to be a highly paid professional copywriter
  • Enrol now if you want to make more sales from your website or other marketing material
  • Enrol now if you're a comms professional seeking to articulate the case for clear writing in your organisation
  • Do NOT take this course if you're only interested in creative writing such as poetry or fiction. The course focus is primarily on professional writing.
  • This course takes you from beginner to expert - experienced writers may find the early lectures cover known ground
Course content
Expand all 96 lectures 05:44:19
+ Getting started
6 lectures 10:57

Tell me and your fellow writers about yourself!

Activity: Introduce yourself!
00:15

What to do when you're faced with the horror of the blank page.

Three tips for overcoming writer's block
02:11

What's the one thing all powerful writers do? Hint: it's not about the writing.

Preview 02:23

Get into the habit that sets great writers apart - a willingness to edit their own work. 

Practice activity: four AMAZING tools to develop the #1 habit of great writers!
03:09

A quick overview of what you've learned in this section.

Section 1: summary
00:14
+ Knowing your reader
16 lectures 57:03

Great grammar? Perfect punctuation? Nah, the secret to brilliant writing is knowing who you're writing for.

Introduction: Why knowing your reader is the starting point of all great writing
01:19

A little tip for making your writing more engaging and direct.

Don't write for readers!
02:46
Identify the one person you want to reach with your words
Who is your reader?
3 questions

Adopt this little mind trick if you really want to please your reader.

How your reader really sees you
03:12
Be honest with yourself - how keen is your reader to read your words?
Reflect on how your reader really sees you
2 questions

A little story about understanding what matters to your reader.

Preview 03:16
The writers of the following three pieces have all buried their ledes. How would you open the extracts differently?
Identify the ledes in these extracts
3 questions

Asking these questions is the first step in crafting a message that resonates with your reader.

The three questions you need to ask before you even start to write
04:34

Build a profile of your reader, using the guide in the resources, which is yours to download and keep for all your future writing jobs.

Practice activity: use this guide for your next writing project!
00:15

Features and benefits - and how to tell the difference.

Does your writing pass the "so what" test?
05:43

Complete this exercise to practise distinguishing between features and benefits.

Practice activity: apply the 'so what?' test
00:34

Journalists are masters at getting their message across. Here's what you can learn from them.

How readers read...
02:55

Ways to help your reader find the information that matters most to them.

...and what to do about it
04:53

Why you may need to "unlearn" a lot of what you learned at school.

The reason you've probably been starting in the wrong place
05:28
An opportunity to practise getting to the point quickly
Can you make this email more compelling for the reader?
1 question

It's every professional copywriter's favourite word. Here's why you should incorporate it into your writing.

The one word no reader can resist
03:49
Can you make this notice to customers a little friendlier?
How would you respond?
1 question

In these two examples, the writers were so keen to impress their bosses, they forgot their end readers.

Two real-life reader awareness FAILS - and how to fix them
07:42

Try this technique for understanding how your reader experiences the world - so you can target your words at their needs and desires.

A brilliant technique to get inside your reader's head
09:31

You've seen me demonstrate a brilliant technique for getting inside your reader's head. Now it's over to you!

NEW practice activity: Build an in-depth profile of your reader (added Jan 2017)
00:29

A quick overview of what you've learned in this section of the course. If you haven't already, download the PDF featuring your lecture-by-lecture summary.

Section 2: summary
00:36
+ Write less, say more
10 lectures 34:39

Why you should make your writing clear and concise.

Three reasons to write less
02:17

Discover what you can learn about business writing from Bill Clinton's denial of his relationship with Monica Lewinsky.

The writing habit that makes you sound like a liar
04:38

How to charm your reader by saving them time.

Trimming the fat: where to start
02:48

An easy win for cutting extra wordage.

Ditch these unnecessary words
04:40

Wordy phrases to ditch for simpler alternatives.

Flabby phrases to avoid
05:04

The road to hell is paved with certain types of words. Learn how to spot them - and avoid them.

The lazy descriptors that will weigh your writing down
09:10

Discover this handy tool for diagnosing wordy, sluggish writing.

A brilliant online tool for making your writing leaner
02:42
Practice removing unnecessary words to make your writing bold, clear and easy to read.
Cut the lazy, unnecessary descriptors
4 questions

Mind maps just create mental clutter. Here's a method for cutting through that clutter and getting straight to the point.

Mind maps are evil - here's what to do instead!
02:12

This writer got a bit carried away with her word count. Can you add some punch to her prose?

Practice activity: Edit this text to make it shorter and more compelling!
00:43
Section 3: summary
00:25
+ How to get your message across to the widest possible audience
7 lectures 25:44

It's not about how clever you look, but how clever your reader feels.

Why there's really no need to worry about dumbing down
04:22

Why being an expert can be a weakness not a strength when it comes to getting your message across.

How to get your message across to the widest possible audience
04:10

Tips to stop you bamboozling your reader with specialist language.

How to avoid the curse of knowledge
04:27

Check out this tool for dramatically simplifying your writing - and take the challenge I set you at the end of the lecture!

Practice activity: Try out this online tool for banishing the curse of knowledge
03:28

What the history of the English language can tell us about better business writing.

Preview 05:36

Eight top tips for finding the best words for the job.

Tips for choosing the best words
03:08
Section 4: summary
00:33
+ How to craft sentences that sing
11 lectures 52:45

Ditch this habit for instantly more readable writing.

The number one writing habit that's turning your readers off
04:09

When it comes to sentences, how long is too long?

Burn this figure into your brain!
02:01

How to develop an eye and an ear for overlong sentences - plus an online shortcut for weeding them out.

Three quick ways to identify a sentence that will send your reader scuttling
03:11

A step-by-step guide to unpicking a meandering sentence.

How to tame a sentence that's out of control
07:25

How to structure your sentences to make life easy for your reader.

How to structure your sentences to make them easy to read
09:28

Two sentences that say exactly the same thing - but one is much easier to read. Here's why.

Preview 05:12

A chance to put your sentence-slashing skills into practice!

Practice activity: turn these sentences into something beautiful!
01:25

How to charm your reader by varying your sentence lengths.

Now we're ready to put a little music into your writing
10:41

A writing exercise on sentence length that will get your creative juices flowing.

Practice activity: Use sentence length to tell a story with music and drama
00:53
Section 5: summary
00:40
+ Incorporating stories into your business and technical writing
20 lectures 01:19:26

The idea of telling stories in business has become a bit of a cliche. But here's why there's something in it.

What do we mean by storytelling anyway?
01:20

Some age-old advice for would-be novelists is also applicable to business writing.

Show, don't tell
04:39

Scared of storytelling because you're not exactly the world's greatest raconteur? Here's why you don't need to worry.

Your endless source of stories
02:51

A revealing exercise that will show you why you need to root your writing in the real.

Preview 02:41

If only more business writing were like this.

An unforgettable story
04:28

Does your writing need to go on a diet? This free tool will tell you.

A brilliant tool for making your writing more vivid
02:54

A little trick for making your writing more dynamic.

Nounitis - how to spot abstract nouns
03:56
Practice activity: Identify the nouns and verbs in this extract
00:52

Let's add some life to your prose by ditching some nouns!

Nounitis - how nouns can make your writing lifeless
03:43
These writers have a very noun-heavy style. Can you make their writing more dynamic by introducing more verbs?
Cure these terrible cases of nounitis
10 questions

How to make your reader's brain light up - so your message sticks.

The neuroscience of stories
05:48

Metaphors are a great way to make your writing more vivid, concrete and, most importantly of all, persuasive.

How to get to the "why" with a metaphor
11:23

Tips for building your metaphor muscles.

How to hit on the perfect metaphor
07:31

A writing challenge to warm up your metaphor muscles.

Practice activity: metaphor challenge #1!
00:33

Here's how to boost the persuasive power of numbers.

How to use storytelling techniques to bring data to life
05:15

Another exercise to help you further develop your metaphor muscles!

Practice activity: metaphor challenge #2!
00:33

Make your writing more dynamic by ditching dull passives.

Active writing: a storytelling tip from Hemingway, Orwell...and Beyonce!
03:36

Another big problem with writing that's too passive.

Building trust: another reason to make your story active
03:36
A chance to put into practice your knowledge of the passive.
Tackle these passives!
5 questions

A powerful storytelling technique from Pixar.

NEW! How to structure your story for maximum persuasiveness
07:10

Tips for getting them to click on, forward or like your story.

The secret to making your story go viral
06:13
Section 6: summary
00:22
+ NEW OCT 2017: Rhetoric - advanced persuasion techniques
21 lectures 30:43

Welcome to this new section of the course - brought to you from Rome, where rhetorical technique was honed.

Introduction to rhetoric
01:03

What do you think of this example of business writing?

Assignment: analyse this piece of business writing
00:55

Discover why three is the magic number - and learn how to incorporate threes into your writing to make it more persuasive.

The rising tricolon
04:14

Master the power of three!

Practice activity: the rising tricolon
00:42

Discover how to use the rhetorical device of anaphora - or the intentional repetion of a word or phrase at the start of a series of phrases.

Anaphora: the artful use of repetition to persuade
02:53

Try your hand at artful repetition!

Practice activity: anaphora
00:18

Discover how to use the rhetorical device of epiphora - or the intentional repetition of a word or phrase at the end of a series of phrases.

Epiphora: another type of artful repetition
01:27

Try your hand at another type of artful repetition!

Practice activity: epiphora
00:31

Learn to use the rhetorical device of asyndeton - to give your writing drama and punch.

Asyndeton: removing the 'ands' and the 'buts'
01:34

Write the conclusion to a speech, using asyndeton

Practice activity: asyndeton
00:47

Learn to use the rhetorical device of polysyndeton - to give your words a feeling of excitement and spontaneity.

Polysyndeton: putting in extra 'ands' and 'buts'
01:30

Compare the effects of asyndeton and polysyndeton

Practice activity: polysyndeton
00:42

The use of inverted parallelism known as chiasmus - is one of the most powerfully persuasive tools in the rhetorician's toolbox.

Chiasmus: the persuasive power of a criss-cross pattern
02:26

Get creative with a criss-cross pattern!

Practice activity: chiasmus
00:33

How to cleverly use contrast to persuasive effect.

Antithesis: why opposites attract
03:40

Sell a product with the power of opposites.

Practice activity: antithesis
00:50

Learn how to counter your audience's arguments by asking the right questions

Hypophora: posing a question to your reader
02:48

Ask the right questions!

Practice activity: hypophora
00:29

Discover the power - and pitfalls - of this popular rhetorical device

Alliteration: using repeated sounds to make your point
02:27

Sell your hometown as a destination!

Practice activity: alliteration
00:24
Apply what you've learned about rhetoric to the extract I showed you right at the start of this section.
Revisit the employee manifesto
1 question
Final exercise: write a public review for the course
00:26
+ Bonus Material
5 lectures 52:59

How to stay in touch - and a chance to get discounts on all my other courses!

Discounts on my other courses!
00:39

A lecture to Cambridge post-graduate students on how to sell your big idea.

Cambridge post-graduate lecture 2015 - Dr Clare Lynch
50:40

Easy-to-access links to the online tools mentioned in the course.

Online writing tools
00:21

At the suggestion of a student, here's a one-page writing checklist to use every time you write something.

NEW April 2019: Writer's Checklist
00:51

What to do if you can't find your certificate.

Where's my certificate?
00:28