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公關媒體操作術 - 新聞稿撰寫(繁體中文)

公關該如何利用媒體操作行銷,該如何撰寫新聞稿
Rating: 3.7 out of 53.7 (5 ratings)
158 students
Created by 慕課 癮科技, 王蜜穜 Wang
Last updated 9/2015
Traditional Chinese

What you'll learn

  • 建立品牌的行銷標語
  • 撰寫一份行銷企業的履歷
  • 撰寫新聞稿
  • 分析新聞的構造與結構

Requirements

  • 培養平常瀏覽新聞的習慣

Description

怎樣的新聞稿與文章才能讓記者眼睛一亮?記者需要什麼,什麼是我們可以提供的呢?

身為一個公關人員常常會碰到的問題就是到底該如何讓品牌曝光,該如何撰寫初有趣的新聞稿吸引到媒體的注目,是相當重要的一環。如果能夠提供記者或是媒體很棒的新聞題材,不但能夠曝光自身的品牌力,媒體也能夠報導出售大眾喜歡的新聞,皆大歡喜。

哪些議題才能吸引消費者的目光?

本課程將一步步教您撰寫新聞稿的訣竅,從主題設定、構思內容、蒐集資料,到寫出文情並茂的新聞稿,無往不利!


Who this course is for:

  • 不知道公關該做什麼的學生
  • 想要學會撰寫新聞稿的學生
  • 替公司建立行銷標語的學生

Instructors

慕課 癮科技
線上課程製作與行銷專家
慕課 癮科技
  • 4.2 Instructor Rating
  • 1,910 Reviews
  • 10,975 Students
  • 45 Courses

慕課為線上教育品牌,致力推廣線上學習,不論從GA分析到Facebook廣告投放,還是搜尋引擎最佳化,希望讓每個人的學習不受阻礙。

從前端程式設計到後端程式撰寫,都是慕課想要的努力範圍,想要了解更多慕課的內容,有更多的詳情歡迎與我們聯絡。

王蜜穜 Wang
媒體公關
王蜜穜 Wang
  • 3.7 Instructor Rating
  • 8 Reviews
  • 181 Students
  • 3 Courses

媒體經歷 :

時間軸科技 _ 媒體公關發言人

滾石唱片 _ 陳威全唱片統籌經紀人

淘寶台灣館_媒體公關發言人

柏泓媒體集團_數位行銷經理

台灣人物誌_ 專題記者

專長 :

新聞觀察,記者會規劃,新聞議題操作,

專業活動司儀,新聞稿撰寫,唱片統籌

顧問:

政大廣電所,雲科,中山,中科大,

笛飛兒EQ教育機構,淘寶大學(青創會)

東吳,東海,政大,台科大,中國科大

金門縣政府,日本沖繩振興公社



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