Write Web Copy That WOWS! | Copywriting | Website

Name: Write Web Copy That WOWS! | Copywriting | Website
Rating: 4.8 (8 reviews)

Unlock proven secrets for Website Copywriting | Beginner-friendly | Pro-friendly

Created bymodo courses

Last updated 5/2024

English

What you'll learn

Understand where websites (and therefore web copy) falls into the marketing funnel.
Identify and use the 3 most important ingredients needed for WOW web copy.
Understand website structures and layouts to help you write better copy.
Complete a Mock Project that will help you hone your web copywriting skills.
Use tried-and-tested practical tips that will help you write web copy that actually converts.

Course content

1 section • 9 lectures • 54m total length

Introduction0:54
Welcome to one of Modo's Fast Track Trainings - WebWords :)

Today, we're going to learn how to write clear web copy that captures your business's or your client's tone - and that converts!
Websites + Web Copy In The Marketing Funnel5:17
Before we look at a few practical tips for writing better web copy, let's take a look at where websites (and therefore web copy) fit into a bigger marketing funnel.
What Makes A Great Website...Great?3:07
Let's take a closer look at the two elements that make up a great website - design and copy - and what goes into writing AWESOME web copy.
The 3 Main Web Copy Goals2:47
Web copy is one of the more difficult forms of copy to write - and that's because it needs to do more than just sell your business or your client's business. Discover the 3 main goals of web copy and how you can achieve all of them.
The Anatomy of a Website22:14
Discover a few different sections of copy that you can use to get your message across on your website.
Web Copy Tips10:22
Let's take a look at some tired-and-tested web copy tips, gathered over years of experience. These will help you write copy for websites that grab attention, incite interest, create desire and spur on action!
Recommended Process6:55
So now that you know how to write brilliant web copy, we're going to give you our fail-proof process that will feel as easy as playing connect-the-dots ;)
Mock Project2:49
Now it's time to test your skills.

Grab our Web Copy layout template and the link to the Mock Project template shown in the video under Resources.
Conclusion0:27
Happy web copy writing! If you have any questions, feel free to get in touch.

Requirements

No copywriting experience is needed. This course is beginner-friendly.

Description

Do you want to write web copy that WOWS?

Whether you're a business owner getting ready to write your own copy for your website or a growing copywriter looking to upskill yourself, this course will teach you how to write web copy that wows!

What will you learn?

These 9 lessons are jam-packed with strategic and practical tips that we have used to serve hundreds of clients. Learn from Dom - a seasoned marketer and copywriter - and find out how to write fantastic copy easily.

Learn how to write AIDA copy that is people-friendly AND algorithm-friendly.
Discover plug-and-play copy sections to use on your website, once customised.
Cap it all off with a practice project before you dive into your actual website.

Your web copy matters. It's often your audience's first impression of who you are, what you do and how you do it. Don't leave conversions to chance. Invest in yourself and learn how to write clear web copy that inspires!

Become a pro copywriter for websites in under an hour with this WebWords workshop. Learn practical tips and professional models (like where websites - and therefore web copy - fit into the marketing funnel) that will help you draft copy that sells.

Who this course is for:

Beginner copywriters curious about how to write awesome web copy.
Business owners interested in writing their own excellent website copy.