
Get excited about the pleasure and adventure of writing.
The opportunities and challenges that await.
Understand the writing process as a non-linear, recursive journey from having something to say through researching, drafting, and revising to craft a thesis and polished argument.
Enter the topic conversation by researching to educate yourself, explore secondary sources—peer‑reviewed journals, books, newspapers, think tanks—and evaluate credibility while refining a tentative thesis.
Form a debatable, specific thesis that centers your argument, is not merely a statement of fact, with spokes of supporting points reinforcing the central hub.
Identify common fallacies such as overgeneralization, hasty generalization, false causation, red herring, and strawman to strengthen your argument. Learn to avoid these faulty thinking patterns while writing persuasively.
Learn to craft compelling introductions that hook readers, set the essay frame, and place or convey the thesis, using stories, images, quotes, or questions.
Master transitions that bridge subtopics, link paragraphs, and signal shifts in direction, using signposts and topic sentences to show relationships and maintain unity and flow.
Focus on clarity in writing by ensuring your ideas are understandable and not just impressive. Use direct, subject-verb-object constructions, avoid awkward phrasing and purple prose, and revise for genuine understanding.
Discover how focus and unity anchor every phase of writing—from researching to revision—keeping your thesis on topic and guiding readers through clear, targeted arguments.
Learn to distinguish and apply summarizing, paraphrasing, and quoting when integrating outside sources, distilling essential ideas while preserving meaning and proper citation.
Integrate quotes, paraphrases, and summaries into a seamless conversation, introducing sources with context and commentary, while limiting quotations and citing credentials to strengthen your persuasive essay.
Explore what plagiarism is, including intentional and unintentional forms, and how citing sources—direct quotes, paraphrases, and MLA, APA, AP, Chicago style guides—prevents it.
Confront opposing viewpoints by anticipating counterarguments, presenting them fairly, and refuting or conceding them; avoid straw man misrepresentation by placing objections in the introduction or after claims to boost credibility.
revise with fresh eyes to clarify the thesis and improve structure. seek critique, rest the draft, and delete elements that don't fit to strengthen the overall message.
Develop your writing through a recursive think-write-revise process, form a clear thesis, and cultivate a habit of literacy by reading widely and writing regularly.
From the creator of the bestselling Udemy course Grammar Boot Camp, a complete course on how to write persuasive college papers, blogs, articles, and just about anything else.
Almost everything you write is trying to persuade somebody of something. Maybe it’s an email asking for time off, or letter of application for your dream job. Or maybe you are writing a paper for a college or high school class. Most of what we write is an attempt to sell an idea.
In this course you will learn the conventions and techniques of how to write to persuade, whether writing a formal academic paper or a blog post. I will take you through the entire writing process, from brainstorming ideas to the finished, polished piece.
The principles in this course are not just for essays and articles. The principles of writing that you will learn are universal and apply to nearly every type of writing. And because you will be learning the art of persuasion and argumentation, your ability to discuss important issues with others will also improve.
In this course I’ll answer questions like:
What is the difference between a topic and a thesis, and how do you know when your thesis is good?
What are the best ways to start your piece, how to end?
How do you incorporate quotations, statistics, and expert sources in your paper?
Why and how do you engage opposing viewpoints?
How do you know the best organizational pattern to use in your paper?
When, if ever, is it appropriate to use personal stories in a written argument?
What is the difference between revision and proofreading?
In answering these and many other questions I give you a lot of real world examples, because writing principles are pretty abstract until you see an example at work in a piece of professional, published writing.
Experienced instructor
I have masters degree in creative writing and PhD in English composition, and I’ve been an English professor for more than 16 years. In that time I have come to understand the most common pitfalls that students make in their writing. My lessons here are not just random writing principles, but are geared specifically toward helping you avoid those common problems and instead write interesting and compelling work.
By the time you are finished with this course, you will be able to write a college level academic arguments, a persuasive blog posts, and convincing emails so that your ideas will be understood and accepted.
I would love to see you in this course!