Blogging - Blog Copywriting - Blog Marketing For Business
4.1 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,273 students enrolled

Blogging - Blog Copywriting - Blog Marketing For Business

Blogging - How To Write Marketing Blogs For Your Business
4.1 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,273 students enrolled
Created by Mark Timberlake
Last updated 7/2019
English
English [Auto]
Current price: $38.99 Original price: $64.99 Discount: 40% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand AIDA Copywriting techniques
  • Balance sales copy and SEO copy so that articles work for their audience
  • Identify a niche audience and write for them
  • Understand the difference between a blog and an article
  • Find their own style of writing
  • Understand page setup and the flow of a page
  • Use some simple yet powerful keyword research tools
Requirements
  • Students will need to have access to a blog or website
  • They will need a basic understanding of online marketing principles
  • They will need to be keen to learn and focused on improving their copywriting skills
Description

Blogging - Blogging For Business*

*This course is included in the Social Media Marketing Masterclass - So please do not purchase if you already have that course.*

Blogging for business - learn how to write blogs that generate leads and sales - learn professional modern blog and article writing techniques

Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives?

But don't know where to start?

If you understand the AIDA principles of copywriting…

...And if you know how to balance traditional copywriting skills with solid SEO techniques…

...Then getting people to engage with your writing will be much much easier.

Copywriting In The Digital Age:

A lot of copywriting courses focus on sales copy.

Or they focus on SEO (search engine optimisation).

In this course we balance the two needs together, so that you can write great sales copy and also perform well when it comes to getting found in search.

AIDA Copywriting:

We will show you how to apply the time honored process of using the AIDA copywriting techniques and apply them to blog writing and article writing.

Once you understand the ATTENTION, INTEREST, DESIRE and ACTION phases of writing good content, the improvement to your writing will be dramatic.

Targeting A Niche Audience:

One of the biggest mistakes that people make when writing marketing material, is that they do not target a niche audience.

In this course we will guide you through that process and explain how you write to “BOB", your target client.

Balancing Copy With Keyword Research:

An important aspect of modern copywriting is balancing traditional copywriting skills with SEO needs.

In this course we will take you through that process and show you some simple techniques for researching keywords and keyword phrases you can use in your blogs or articles.

Topics Covered In The Course:

  • Content marketing principles
  • Blogs vs articles
  • Identifying a niche audience
  • Finding your style
  • Preparation tips
  • Page setup and flow
  • Links and actions
  • Additional content
  • AIDA copywriting techniques
  • Keyword research tools
  • And much much more…

Who Is This Course For?

This course is designed for entrepreneurs and small business owners who have had no formal copywriting training.

It is also a good introduction to copywriting for the social media marketing professional who wants to learn how to structure a blog or article and drive specific actions.

Who Is This Course Not For?

This course is not for those who are looking for a short cut on SEO techniques, it is not a course on how to game the Google search system, it is an ethical course that teaches sound psychological principles.

So Join Me On The Other Side:

Where we can help you learn how to write better copy for your blogs and articles and improve your marketing skills!

Who this course is for:
  • This course if for entrepreneurs and small business owners who want to improve their marketing skills
  • This course is suitable for digital marketing professionals that want to improve their content delivery for their clients
  • This course is also suitable for anyone who wants an introduction to AIDA copywriting techniques
Course content
Expand all 18 lectures 01:48:20
+ Planning and Preparation
3 lectures 32:41
Finding Your Own Unique Style
12:57
Preparation - Thinking Ahead
11:07
+ Page Content And Layout
3 lectures 25:26
Page Set Up And Formatting
06:56
Links And Actions
11:52
Additional Content On The Page
06:38
+ AIDA Copywriting
6 lectures 28:03
AIDA - The Attention Phase
08:55

Mindmap for title creation.

Title PDF
1 page
AIDA - The Interest Phase
02:31
AIDA - The Desire Phase
05:57
AIDA - The Action Phase
08:43
+ Keyword Research
1 lecture 05:51
Keyword Research Tools
05:51
+ Additional Thoughts
1 lecture 04:41
Proof Reading - Guest Blogging And Other Stuff
04:41
+ Summary
2 lectures 01:04
Summary For The Course
01:01
Bonus Lecture
00:03