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Keep shoppingWrite Powerful Headlines: The Complete (Crash) Course
17 students
Write Powerful Headlines: The Complete (Crash) Course
Everything you need to know about the most important words you write
Created byBoyd Blackwood
Last updated 6/2023
English
What you'll learn
- What your headlines MUST do to succeed
- The power of benefits VS features
- 2 practical ways to brainstorm more compelling headlines
- The 8 headline "Best Practices" experts agree on explained
- Conquering Mt. Google with SEO-smart headlines
- Using pre-written headline templates to inspire your creativity
- Writing double-barrel headlines with twice the stopping power
- How to make your subject line shine in a flood of emails
- Double your headline's persuasion power with free testing tools
- Subheads: your headline's super-powered support team
Explore related topics
Course content
12 sections • 12 lectures • 1h 6m total length
Requirements
- No experience needed. If you write headlines in any language, this is for you.
Description
Simply put: Your headline has the power to make or break your writing.
No matter how informed, witty, or compelling your writing is, if no one reads past your headline, you might as well just write blah blah blah blah.
This fast-paced one-hour course condenses all the information you need to craft headlines that grab readers and lure them into reading more – increasingly difficult in today's media-bombarded world.
This course will help you POWER up ANYthing with a headline –
• Ads
• Blogs
• White papers
• Articles
• Website copy
Taught by creative director and copywriter Boyd Blackwood, with over 30 years of writing for advertising, blogs, white papers, articles, videos, websites, and more. He curates and distills the best advice on all aspects of writing headlines he and other writers have discovered and tested over many years.
Here is what you'll learn:
– The challenge of writing headlines
– What a headline MUST do
– The second most important words: subheads
– The 8 proven Headline Best Practices
– "Magic words" that skyrocket readership and Search Engine Optimization
– How to pack potent keywords and emotional words into your headline
– 6 ways to test (and improve) the power of your heads and subheads
– Using handy headline templates to inspire your own ideas
– And more
All of that is packed into a fun 64 minutes.
Why waste any more time writing weakling headlines? Hit that ENROLL button now!
(Udemy offers a money-back guarantee on all courses, so no worries there.)
Who this course is for:
- Copywriters and copywriting students
- Content creators
- Bloggers
- Writers of every kind
- Website designers
- ANYONE who needs to write powerful headlines