Powerful Business Writing #2 – How to Write in Fewer Words
- 43 mins on-demand video
- 1 article
- 17 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Write shorter, more concise messages – with confidence.
- Produce powerful, professional written communication.
- Write simple, yet elegant content.
- Select the most compelling words.
- Learn the secrets to eliminating wordiness.
- Cheat sheets to keep beside your computer.
- The desire to write concisely and with confidence.
- Sound English writing skills – the course does not include grammar theory.
The fewer words you write, the more impact you make.
Your written communication is punchy, to the point and enticing for your readers.
Do you write for business? Client emails, essays, marketing material, technical reports – or simply need to produce your best written communication?
You, too, can write concise content – and convey powerful messages.
“This course is well-planned and well-presented. The instructor teaches from a foundation of experience in writing business messages – marketing, internal communication and other standard business fare. This makes for a decidedly "business-friendly" class rather than one packed with complex rules about grammar and structure.”
“Interesting course and easy to follow. I'm already cutting down on wordiness and achieving better results. Good examples and cheat sheets.”
Often less is more. The fewer words you have on a webpage, brochure or email the more impact you can have.
This powerful business writing course will boost your writing skills with techniques and cheat sheets for concise, professional and powerful written communication.
Forget grammar theory; think easy-to-follow examples and business-oriented content. Your business writing will:
- Make more impact
- Be more succinct and powerful
- Grab readers’ attention
- Hold readers’ attention
“Material/delivery clear and concise. Enjoyed the exercises. Instructor very knowledgeable.”
“Course has been extremely helpful with my university assignments.”
“I was surprised at how quickly my writing improved… The examples and exercises are relevant and easy to follow, and I will continue to refer to the material in my current role.”
Reduce wordiness and produce more professional writing.
In this fast-paced business writing course, I share my secrets to writing concise content and powerful messages. I reveal simple techniques to keep your words down and your message compelling – giving you the confidence to write concisely, with ease.
I’ve created cheat sheets you can print and keep next to your computer for easy reference, and exercises that will hone your business writing skills.
Start writing business communications with confidence – content that gets noticed and is read to the very end.
Complete this business writing course in as little as three hours, and continue to use the material as a reference.
- Anyone who writes – whether it’s for business, university or school
- You should have sound English writing skills as the course does not include grammar theory
- Marketing executives
- Content managers
- Executive assistants
- Sales executives
- Technicians who write reports
- Real estate agents
- Public servants
- Defence personnel
The power of simplicity
Why is it so important to keep our writing simple? We look at writing from the reader’s perspective – and how to hold their attention.
- Simple steps to clear, concise writing
- Key messages: planning and how to make them stand out
- An introduction to word choice
Write powerful paragraphs
Learn how to write paragraphs that keep your readers engaged.
- Key messages – keeping to one idea per paragraph
- Paragraph length – generally, the shorter, the better
- Topic sentences to introduce the main idea of the paragraph
- Presentation – how to make your paragraphs more reader-friendly
- Reviewing your paragraphs
How to choose the best words for your piece of written communication.
- The importance of planning, and writing with your audience and objectives in mind
- Why – and how to – replace complex words with simple ones
- Jargon – and using the best language for your audience
- Being precise for effective writing
- ‘…ing’ words and how to avoid them
Learn how to write more powerfully – in fewer words.
- The beauty of simplifying and deleting
- How to halve your word count
- ‘It’ and ‘there’ – why and when not to use these words
- How to use description effectively
- Adjectives to avoid
- When to merge two sentences into one
Redundancy and repetition
Learn how to identify redundant and repetitive words and phrases – and how to rid your copy of them.
- Eliminate redundancy without damaging your message
- Deleting redundancy – examples
- Different words – same idea
- Deleting repetition – examples