Ultimate Web Content Writing Masterclass+Power words eBook
4.5 (975 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,182 students enrolled

Ultimate Web Content Writing Masterclass+Power words eBook

Copy / Content writing & editing, blogging , marketing and strategy, SEO keyword research etc. Key to Digital Marketing
Bestseller
4.5 (975 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,177 students enrolled
Created by Sivakumar Kannan
Last updated 5/2020
English
English
Current price: $113.99 Original price: $189.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Learn how to write killer content that sells for different pages of a website.
Requirements
  • A Website, Willingness to follow the suggestions and write. Even if You don't have a website, you can take this course to learn the concepts and practice writing.
Description

Introduction

"Content is King"- Bill Gates, 1996.

Content will forever be the King as long as it's of top quality.

Just like any other profession, you hone your content writing skills with practice.

But understanding the fundamentals of writing great content is the starting point.

Once you understand the basics, you need to apply those principles every time you create content.

In this course you'll learn how to write content for the web.

Course Content

After the brief introduction, you'll learn the difference between different terms like content writing, copy writing and content marketing.

Then you'll learn how to write content for the home page of a website. All the basic ingredients of a home page content is covered.

Then I show how to outsource content writing step by step, in case you decide to do so.

Then you learn how to write content on the About Us page. 

After this, you'll learn how to write a blog post step by step. You'll also learn some of the best practices to write a great blog post.

For eCommerce and other types of businesses, it's a must to write great product and category pages.

I cover how to write attractive content that sells for the business websites.

Who is this course for?

Website Owners

Online Entrepreneurs

Digital Marketers

Marketing Students

Freelance Content Writers

















*(Image from freepik dot com)

Who this course is for:
  • Entrepreneurs with Websites, Aspiring Entrepreneurs, Marketers, Marketing Students, Employees who maintains a website, Freelance content writers, Anyone who aspires to write content for the web.
Course content
Expand all 45 lectures 04:36:56
+ Basics of Content Writing and Copy Writing
6 lectures 47:46
A Quick Reminder and Request
01:09
An Introduction to content research, writing, editing and marketing tools
25:54

Learn the basics of content writing, how it is different from copy writing, the definition of content marketing and content net approach.

Preview 06:46

A video that shows the importance of knowing your audience first before start writing content.

Preview 05:58
Become a world class creative writer
06:44
Find who your customers are. Even if you know your customers already, I recommend you to do this exercise. Please follow the Instructions.
Finding your starving crowd
2 questions
Keyword Research,Grammar and Punctuation Rules
01:15

Test your knowledge and understanding of the basics of content writing.

Basics of Content and Copy Writing
4 questions
+ Home Page Content Writing
9 lectures 35:54

Learn how to create headlines that conveys clear benefits of converting or buying to the leads.

Creating Headlines
05:50

Learn how to write emotional and benefit rich sub headlines that convert well.

Creating Sub Headlines
05:06

Learn how to create above the fold primary CTA buttons.

Creating Primary CTAs
04:08

Learn how to include an image with clickable headline text that helps to SEO.


For clickable text on the image, insert the below code in the HTML section of your website and play around with the options.


<div style="background-image: url('https://cdn.pixabay.com/photo/2017/10/01/16/25/aircraft-2806035_960_720.jpg'); background-repeat: no-repeat; height: 394px; width: 700px; margin-top: 20px;">
<h1 style="color: black; line-height: 45px; padding: 20px 20px 20px 0px; text-align: center;"><span style="color: #ffffff;"><strong>Your Headline Here.</strong></span></h1>
<h5 style="color: black; line-height: 28px; padding: 0px 20px 20px 0px; text-align: center;"><span style="color: #ffffff;">Your Sub Headline Here</span></h5>
</div>

Include an Image
01:52

How to create and include a lead magnet that helps to capture email ids of the leads,

Including a Lead Magnet
03:11

Take some cues from this lecture on how to write benefits of your products and services and answer objections of your leads.

Write the Benefits
03:51

Learn what is social proof and the importance of adding it on the home page.

Include Social Proof
02:04

Learn how and where to include secondary CTAs.

Include secondary CTAs
02:56

Include a blog page or resource page like an Academy section. Then optimize the page for SEO.

Include a Blog Page and Optimize for SEO
06:56
+ Outsourcing
1 lecture 05:33

Outsource your work including content writing work to freelancers. A step by step video to find best talent at cheap cost.

Outsourcing
05:33
+ About Us Page Content Writing
2 lectures 23:34

Learn the basic ingredients of an About Us Page and the Importance of having one.

About Us Page Introduction
09:45

Learn how to write an attractive About Us page step by step.

Writing an About Us Page Content-Step by Step
13:49

Test your knowledge and understanding of writing content for 'Home' and 'About Us' Pages

Home and About us Page
5 questions
+ Blog Posts-Content Writing
5 lectures 43:15

Introduction to writing blog posts.

Write Blog Posts-Introduction
03:07

Learn the benefits of content calendar and how to use it. A calendar template included.

Content Calendar
02:51
Writing a blog post-Step by step
10:26

Learn the best practices while writing a blog post.

Best Practices while Writing a Blog Post-Part-1
14:58
Follow the Instructions and create a buyer persona. Use the video and downloadable resources and my Q&A area to get more information.
Create a Buyer Persona
3 questions

Continuation of the previous video that shows the best practices to write a blog post and optimize it for SEO.

Best Practices while Writing a Blog Post-Part-2
11:53
+ Business and E Commerce page Content
4 lectures 27:51

Learn basic ingredients of a product page and how to write attractive copy.

Product Page Content Writing
04:49

Learn the best practices for writing a copy on a category page.

Category Page Content Writing
08:34

Learn why unique product page copy matters and some of the best practices you can follow to make your product page stand out from the crowd and get found in search engines.

Why unique product page copy matters and Best Practices
02:53

See 4 examples of awesome category and product page content that you can model on.

Examples of Category and Product page Content.
11:35

Test the understanding of content within blog, category and product pages

Blog and Sales Page Content
4 questions
+ Types of offers you can use to increase sales / conversions
6 lectures 16:27

This offer improves response rate by reducing the risk to customers

Offers to improve response and reduce risk
03:48

Learn about the offers that are irresistible because they reduce the risk for prospective customers drastically.

Offers that drastically reduce risk
02:12

Learn about offers that reduce the price and increase the over all sale value.

Offers that reduce the price
05:24

Offers that play with the time to increase urgency and there by increasing sales.

Offers that increase urgency
02:42

Learn how to make your offer attractive with additional services.

Offers with services
01:10
Conclusion + 3000+ Power words eBook
01:11
+ Bonus Section-Keyword Research
10 lectures 01:04:17
Keywords & SEO
04:39
Keyword Research Basics-1
03:42
Keyword Research Basics-2
03:23
Site Structure and Keyword Targeting
03:29
Keyword Research-Step by Step
07:41
Keyword Relevancy
01:33
How to find Keyword Difficulty
06:30
LSI keywords
04:57
Content Ideas
02:49
Voice search keyword optimization
25:34