Sell Online Courses: The Course Description Writing Formula
What you'll learn
- Write a course desctiption that gets the sale
- A proven nine step description writing process
- Get students to read your description
- Best way to establish your credentials
- Show why your course is the right choice
- The powerful four step story
- Show you had the same problems they have
- Rule out the competition
- Get them excited about your solution
- How to show potential results
- Remove what stops them enrolling (Very powerful)
- The list that makes them want your course
- Step proven to increase results
- How to get existing students to persuade them
Requirements
- You must be a course creator - or will become one
- Desire to get more course enrollments
- Will take action on what you learn
Description
If your course description is not written in the right way, you get less students.
Write a course description that really sells by using a proven formula.
Writing a course description can take a long time. But when you have a step-by-step process, it becomes much easier and faster. I wrote this course description in less than 15 minutes using this formula.
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Recent student message:
"Hello Ian. I truly enjoyed the course and will take action.
I actually have a course that I was ready to publish. I realized that my lesson titles and my intro videos were totally giving everything away. My course outline was a clear give-away - the student would practically know everything. So basically this means I need to revisit the design of my course and reshoot my videos keeping in mind everything that you shared in your course about building the student's curiousity.
Thanks again for sharing this course. I also joined your Facebook group. Thanks for everything. My future courses will be better because of you.
Thanks,
Inez Jordan."
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Thanks again for sharing this course. I also joined your Facebook group. Thanks for everything. My future courses will be better because of you.
My name is Ian Stables. At the time of writing this, I have more than 51,000 students. A big reason for this is because of this formula.
My descriptions used to be so so. Results were the same. Every time I created a course, I used to look at the screen and struggle thinking about what I should write.
I decided to find out what worked. I already had a lot of knowledge about writing sales letters. But there was something different required for the online course audience.
So I took every course I could find that talked about course descriptions. I read lots of books on course selling and marketing. I went on Youtube and even contacted some of the top instructors. Most of what I learned wasn't very effective. However, I did find some gems.
I decided to look at the best courses and look at their descriptions. I was looking for what they had that would work. I used what I found and combined it with the knowledge I already had about writing sales letters. I also came up with some great ideas of my own. To find out what worked, I tested everything.
In the end, I came up with a seven step process. It included all the elements that really sell to get students to enrol in a course. They are also arranged in the right order to get the best result.
With this process, I now find it easier and faster writing my course descriptions. My results are also far beter then when I started.
You will learn this process in this course.
Now you may be thinking, that's alright for you Ian. You're a writer. I won't be able to do that. You don't need to be a writer. As long as you can spell and write short parragraphs, you can do this. The process is in easy chunks. A twelve year old could do it.
You might be happy with the results you are already getting. I am delighted for you. But why not get better results by using this simple to follow process.
Start using this process now. Every day you wait, the more results you will miss.
This is how this formula works:
- It gets students interested in your course immediately
- Lets students know you know what you're talking aobut
- Increases their desire to join
- Removes reasons that would stop them enrolling (Very effective)
- Gets them excited about what you're teaching
- Gets them to enrol now
Let me show you how to write course descriptions that get results. Enrol now
Who this course is for:
- Course instructors
- Aspiring course instructors
- Anyone creating and promoting online learning courses
Instructor
- 4.3 Instructor Rating
- 3,158 Reviews
- 135,465 Students
- 42 Courses
"Always be learning."
Teaching more than 100,000 students.
"I love to find better, easier, faster, and more efficient ways to do things. I then like to help others by sharing my discoveries."
"You can do anything, within reason. You just need to know how."
I want to help as many people as possible with what they want to improve in their lives. I have done that through my writing since 2001.
Would you like to make nonfiction book writing easy? This is what my first course, Write In Steps, does.
More courses to come.
My history:
I gave my first talk when I was aged twelve. This was in front of over one hundred people. I followed a program designed to improve public speaking and teaching.
I learned computing and went on to develop a computer system to run a business in herbs and spices. This was designed to allow complete novices to generate customer orders and delivery notes. It then allows the finished order to be processed and then invoiced.
I'm telling you this because I want you to understand something. I have always been keen on learning new things. Not only that, but I like to make things work better. So when I found writing books hard, I started to improve my system. The result is that I now have a system that is streamlined and far more efficient. It allows me to produce quality books that readers gain great benefit.
Part of my innovative mentality means that I am always reading about new ideas. I have also learned a lot by viewing instructional videos on Udemy, Youtube, and the like. There's always something new to learn. I take the best from everything and re-assemble it into a better improved process. I temper it with my own personal experience. Continue to make further improvements. Finally, as I like to help others, I teach this knowledge on via books and now video.
I started writing content for the internet in 2001. In 2012 I wrote my first Kindle book, which was published on Amazon.
I have had several best-sellers. My first one was The Easy Way To Clean. It remained my best-selling title for around two years. I currently have more than fifty titles published.
My aim is to help as many people as possible with my experience and knowledge. I also aim to encourage many others to share their knowledge.