Getting clear and specific about who you want to attract is the starting point of any blog post. 

So, how do you get specific about your audience? We'll do a few exercises that help you picture your specific audience. 

(Super important before we move on!)

What if you could know EXACTLY what your target audience is searching for online? You can!

Knowing this allows you to use the words your audience is using and searching for so you can build your blog content around that.

Your audience is online right now telling you exactly what they want and need.

You'll learn how to use Google's free but powerful keyword tools to find the exact words your audience is searching for. 

What are long tail keywords? Why do they matter? And how should you use them?

You'll learn how to use them to attract the specific audience you're looking for.

Want to make money blogging? You'll need to understand WHY people choose to buy from you or do business with you?

Writing blog posts that generate money is not about selling. It's about creating content people want to SHARE. 

We'll cover some pro tips on the best ways to do that so people naturally want to share your content. 

Making a few sales and getting traffic to your blog is great. 

But what if you built a long-term loyal following of people who trust you as an authority? Learn practical tips to do that with your blog.

Serving people and building a following is all about answering questions and solving their problems. 

Planning and outlining your blog posts will help you create content that your readers want. 

It also helps you avoid writer's block and struggling with ideas.

A great way to bring extra value to your readers and create a following is to offer special resources and bonus material that ties in with your blog post.

Learn how to do that and check out a few examples that work.

When and why should you link to other content? Should you link to other people's content on other blogs? Hmmmmm....

Learn the best ways to do this so you keep people on your site consuming your content.

***BONUS: Download my Blog Topic Checklist in the Resources tab!

What TONE should you write in? How should your blog SOUND?

(Hint: It shouldn't sound salesy or desperate.)

You don't want someone coming to your blog and being intimidated buy too much text or hard-to-read copy.

Learn some simple tricks to make your posts easy to follow so that people enjoy reading your content.

You want repeat visitors to your blog. Learn a few key tips for writing posts that will keep people on your site and keep them coming back.

Curiosity is powerful. Learn how to write headlines that create curiosity and disrupt people's thinking that makes them click on your blog post. 

Asking a specific question in a headline can be a great way to grab people's attention and raise curiosity to find the answer by clicking on your blog post.

Learn how long your headlines should be and how/when to use keywords in your headline and subheads.

What the heck are title tags (such as <h1>) and why are they important for your blog post format? 

Learn how to use them in a way search engines love to get more of the right people finding you.

Learn how to lead your readers where you want them to go without being pushy. 

It's OK to tell readers what you want them to do. Learn how to do it without being pushy.

We'll look at a few examples of effective ways to do it.

Learn where to place your links in your blog post and on the sidebar to encourage people to buy, contact you or enroll, etc.

Your blog visitors are not all the same, and that's OK. Understand that most people need more (time, information, guidance, etc.). 

So, where do you go from here? We'll look at some action steps as we close out the course.

Don't forget to grab your Course Bonus in the Resources of this lecture!