Write Amazing, Converting Web Site Copy - Every Time!

Learn from industry expert, Felicity Kay, on how to write perfect, converting website copy every single time - and how!
Rating: 4.2 out of 5 (28 ratings)
2,831 students
Write Amazing, Converting Web Site Copy - Every Time!
Rating: 4.2 out of 5 (28 ratings)
2,831 students
How to write awesome, converting website copy
Page by page guidance from one of the leading online tech copywriters in the US and UK
A step-by-step practical walkthrough of how to write highly converting copy for every page of a website


  • Must be able to write in English

Whether you're just starting as a freelance writer, have decades of experience or otherwise, this free course is a great way to sharpen your skills on what's easily the quickest service profit from as a freelance writer.

Writing website copy doesn't have to be tough - here's a step by step way to write the most amazing, converting and exciting website copy that you'll ever need. Join industry expert, Felicity Kay, as she takes you through her top-secret process for creating amazing copy - every time.

Who this course is for:
  • Freelance writers
  • People looking to change careers and become a copywriter
  • Copywriters looking to learn a new, highly profitable skill
  • Entrepreneurs looking to write their own website copy
Course content
1 section • 8 lectures • 1h 9m total length
  • Client Questions and Competitor Research
  • Introduction to Converting Website Copywriting + Course Overview
  • Home Page/Landing Page Copy: Best Practices
  • Home Page Case Studies
  • About Pages Copy: Best Practices and Case Studies
  • Product Descriptions Best Practices and Case Studies
  • Practical Website Copy Tips (For All Pages)
  • The Client Feedback and Editing Process

CEO, All This Content
Felicity Kay
  • 3.8 Instructor Rating
  • 115 Reviews
  • 4,406 Students
  • 3 Courses

London-born and raised Felicity left an illustrious career in hi-tech to 'do the same thing, just better' - founding All This Content in 2016.

She is a trained high school English teacher (BA, MA, QTS, PGCE), having graduated from the prestigious Teach First program, during which she taught English at an inner-London school for 2 years.

Felicity has a long career delivering in-house workshops, courses and lecturing: in February 2020, she addressed over 300 attendees at Content Israel.

All This Content works directly with some of the US' and the UK's biggest tech companies, writing for, training and mentoring their in-house staff.