Write a Job Ad and Candidate Screening - Starf

Name: Write a Job Ad and Candidate Screening - Starf
Rating: 4.2 (17 reviews)

Learn a quick way to attract the right person in recruitment

Created byRanald Hendriks

Last updated 4/2020

English

What you'll learn

Write a Job Ad that gets the right person
Save time and screen response so you interview only the right people
Follow a systematic recruitment process that is fair and equitable (complies to anti-discrimination laws)
Improve your confidence in the recruitment process

Course content

4 sections • 17 lectures • 47m total length

Introduction to a the course1:41
Learn to write a job ad that attracts the right candidates and screen respondents to identify the best interviewees. Follow a systematic and fair process to hire.
Set your goals for this course2:34
Set your goals for this course with a downloadable goal-setting pdf, outlining what you aim to do, how you’ll do it, and how you’ll measure success.
Why a systematic process is a good idea3:24
Learn why a systematic, auditable recruitment process ensures fair, transparent candidate screening while complying with human rights laws and avoiding racial discrimination in hiring.
Balancing your legal obligations2:23
Balance your recruitment with legal obligations by reviewing employment law requirements across 26 countries, consult jurisdiction-specific rules, avoid discrimination, and align job needs with lawful practices.
Reviewing your needs3:36
Reviewing your needs helps tailor a targeted job ad and a consistent screening process by defining required skills, duties, and company context, including application forms, referees, and performance measures.
Keeping your goals in sight2:06
Explore how to specify essential skills for a call center operator—alpha and numerical reasoning, keyboard skills, communication, personal organization, and rapport—and begin crafting a targeted job advertisement.

How to create the best ad response2:47
Craft a job advertisement that generates the largest response possible to fill the interview funnel, then use AIDA to capture attention and select the right candidate.
AIDA overview and getting a job seekers ATTENTION3:47
Apply the AIDA framework—attention, interest, desire, action—to craft concise job ads that trigger responses. Use attention-grabbing statements and learn optimal ad length and targeted phrasing.
Creating a job seekers INTEREST1:50
Grab attention and spark interest in job seekers by crafting engaging ad copy for a call center, using question-heavy prompts and highlighting flexible shifts to prompt a response.
Creating DESIRE for a job1:01
Learn to create desire for a job by highlighting career prospects, ongoing training, and generous overtime, then move readers toward action to get a response.
Finalising your ad copy2:25
Take telephone calls at set times to screen candidates, manage recruitment with applicant tracking systems, and finalize ad copy to attract high-quality candidates.
Share your job ad and join in the Q&A0:45
Share your job ad crafted with the AIDA system and post it in the Q&A for feedback, then learn about screening applicants through a live demonstration.

Introduction to phone screening5:33
Learn to screen ad responses with a fair, transparent phone screen for a call center operator. Compare recruitment methods and build an auditable prescreen.
Phone screening demonstration5:54
Explore a practical phone screening demonstration for a call center role, learning how to gather data via email, assess diction and active listening, and score candidates for prescreen and interviews.
Congratulations0:56
Develop an objective interview guide to compare candidates from start to finish, using phone screening insights and a bonus beyond the 30/90 day trial period.

Creating an interview guide4:58
Learn how to use a consistent interview guide to run fair, auditable candidate interviews, covering rapport, purpose, CV review, structured questions, and next steps.
Course wrap up1:20
Wraps up the ad writing course by applying insights to write effective job ads and screen candidates, complete course goals, and optionally submit the training evaluation feedback form to quality@hendriksbhcs.com.

Requirements

No prior knowledge required
Suitable for all countries

Description

This is a course where you learn how to identify the behaviours (how people do what they do) necessary for success in a job you are recruiting for.

You will focus on how people will do what they do, by assessing them in activities necessary for success in your vacancy.

You will learn how to improve your Job Advertisements for higher responses from suitable people.

You will learn how to save your time - finding suitable people early in your recruitment process.

- create Job Ads that work

- select the best candidates for interview

- reduce your overall time and cost in the process

- screen fairly and in compliance to laws

- reduce your risks when recruiting

This course is suitable for all levels.

Study while you work - do your recruitment at the same time as this learning.

Ranald Hendriks teaches a generative learning model in this training, which means you learn by doing. He will undertake a mock selection event for a call centre operator. You will be able to undertake a recruitment event step by step for either a real or practice event.

HendriksBHCS is a division of Stars Flight Ltd, a New Zealand registered company.

Who this course is for:

People who want to Improve recruitment outcomes
Those who want to recruit better
People recruiting now
Anyone wanting to learn management skills
Secret Job Agents and Starf users

Write a Job Ad and Candidate Screening - Starf

What you'll learn

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Course content

Introduction to a simple systematic selection process6 lectures • 16min

Writing Job ads that work6 lectures • 13min

Screening your job applicants3 lectures • 12min

BONUS: A systematic process for fairness and equality2 lectures • 6min

Requirements

Description

Who this course is for: