
Produce five LinkedIn posts by mining the white paper for sustainability themes, tease readers to the landing page, and emphasize profitability, environmental impact, and open, interoperable process automation.
Extract five LinkedIn posts from the white paper on digital connectivity and digital transformation, highlighting workforce shifts, industrial internet of things, and secure, integrated process automation.
Explore how old skills meet new generations in process industries as digital transformation and automation shift roles, augmenting human cognition with industrial AI and autonomous operations for LinkedIn posts.
Watch me proofread and re-write the 15 LinkedIn posts from the whitepaper, tightening copy for sustainability, process automation, and digital transformation while keeping clarity and impact.
Copy and paste content from the white paper into a document, then tweak the wording to craft concise B2B social posts. Add hashtags and mentions to drive clicks and leads.
If you are a B2B content writer or B2B copywriter, and if you want to make your skills as valuable as possible, you should learn how to write social media posts that point readers to long-form, online assets.
Those assets are likely going to be whitepapers, blog posts, guides and videos. The social media platform you are likely going to be writing for is LinkedIn. And the number of posts you are likely expected to write is going to be 10, 20, 30 or more.
When you write effective LinkedIn posts that drive traffic to long-form assets, you improve response rates, build engagement, and generate leads.
Hi, I’m Alan Sharpe, and welcome to my course on how to Write 15 LinkedIn Posts by Extracting them from a Whitepaper. I designed this course for B2B content writers and B2B copywriters who need to master this common writing task.
In this course, you learn how to write more than a dozen unique posts in just 45 minutes, how to search PDF whitepapers for keywords, how to extract social media posts from a whitepaper, how to find multiple social media post ideas from just one long-form asset, and how to proofread and re-write social posts before posting.
Look over my shoulder as I start with a blank screen and write three sets of posts for LinkedIn in under an hour, guiding you every step of the way. Learn the things you must do, the mistakes you must avoid, and the best practices you must follow to make your LinkedIn posts awesome, and effective.
I wrote my first social media post around the time LinkedIn was founded, which is to say, 2002. I’ve been writing social media posts on and off ever since, which is over two decades. In this course, I show you all that I’ve learned the hard way, along the way.
If you need to find social media post ideas and topics inside whitepapers, blog posts, videos, guides and other long-form, B2B content, take this course. Check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.