Working With School Auctions

Name: Working With School Auctions
Rating: 5.0 (3 reviews)

Step by step guide on how to structure donations to auctions that bring wonderful clients into your portrait studio!

Created byGretchen Adams

Last updated 8/2015

English

What you'll learn

Communicate effectively and professionally with the committee and make sure that you are talking to the RIGHT person
Know what to donate and WHY what you donate will have a direct impact on the type of client you will receive from the event
Know how to set your terms and make sure the committee abides by them
Know what to display in terms of size and WHO should be in that display portrait!
Know what factors go into deciding if you should deliver your display to the event or have the committee handle the pick up, and what the benefits to each are
Know how to make sure the winning bidders contact you right away
Know how to handle the winning bidders once they contact you
Know how to use these opportunities to create buzz for your studio
Know how to grow your clientele through your on-going partnership with charitable events

Course content

4 sections • 9 lectures • 51m total length

Introduction2:16
Welcome to the Working With School Auctions course! In this video course you will learn everything you need to start getting involved with your local school auctions and expanding your clientele. If you have already been working with auctions but have not experienced much success, this course will show you where you might be going wrong and help you plan a new strategy.

Auctions...How to find & approach them16:07
What exactly is a school auction, why they are so popular, and who attends these events? This lecture will break it all down so you get a clear picture of how these event present a great opportunity for local businesses to expand their reach.
How to structure your donation & coordinate with the committee13:59
Not all donations are created equal. How do you decide WHAT to donate to make sure you not only providing something of value, but also attracting the right bidders to your item? In this lecture I will explain how to structure your donation to insure success. You will also learn how to communicate the terms of your donation with the auction committee chairperson to make sure that everyone is on the same page.
How to plan your display & manage the clients17:30
Now that you have your donation squared away, it's time to start thinking about how to set up an effective display that will generate buzz at the event. I'll share some great tips and easy strategies that most photographers never think of that will really give your display the edge over the other photographer's displays at the event. This lecture will also walk through the steps of how to then get those winning bidders into your studio and a session booked on the calendar.

Requirements

Must have a legal business structure & be ready to take on clients

Description

This course is for the portrait photographer who needs to build their clientele & get their name out into their community! I will show you, step by step including scripts, how to easily partner with local auctions in order to generate money for the schools and ALSO gain wonderful & loyal clients quickly & easily.

You will learn what auctions are all about, who host them & who attends them, as well as the different versions of the event that are typically seen.

I'll show you why some donations are gold mines while others garner no attention at all & I'll teach you HOW to structure YOUR donation to be a success!

Donating to an event is a lot more than simply giving a donation & hoping it brings in a client. Where most people fail to make these events profitable for them is in their failure to have a solid strategy for the donation. This course will teach you, via easy to follow videos & supplemental PDFs with scripts & an action plan, my exact strategy that has proven to be very successful over the last 15 years in keeping my calendar full of wonderful, high paying clients who value what I provide.

Who this course is for:

This course is for portrait photographers who are searching for ways to expand their clientele, generate immediate income, & become well known in their community as a business owner who gives back
The methods taught in this class work best for photographers who charge a session fee & charge for prints & products separately
This course is NOT geared towards wedding photographers

Working With School Auctions

What you'll learn

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Course content

Start Here1 lecture • 2min