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30-Day Money-Back Guarantee

This course includes:

  • 4 hours on-demand video
  • 9 articles
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Entrepreneurship Freelancing

Working for yourself: 20 essentials for success

Make a success of setting up your own business, working for yourself or going freelance
Rating: 4.4 out of 54.4 (21 ratings)
3,270 students
Created by Mick Farmer
Last updated 3/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Decide if they are ready for self employment
  • Start working for themselves
  • Identify what they need to do before they set up their own business

Requirements

  • Have a desire to work for themselves

Description

The essential things you need to know to help you make a success of becoming self-employed, setting up your own business and/or going freelance. This course gives you Insights and strategies draw from over 25 years experience running my own marketing and consultancy business and working with successful entrepreneurs and business owners in many industry sectors.

This is not stuff you will find in a business text book. The "20 Essentials for Success" are distilled from years of practical business experience. I also provide tips from 12 other successful business owners: I asked each of them to give three pieces of advice they would pass on to someone wanting to start their own business.

Starting your own business or going freelance is a big decision, hopefully one that will change your life forever in a very positive way. But that journey can be difficult and challenging, and taking this course is one of the steps you can take to help you maximise your chances of success.

The four hours of video content is supported by a written transcripts of the audio lectures, quizzes and some option a short assignments to help you start applying the ideas on the course to your own business.

At the end of the course you should have a more clearly focussed business idea, a better appreciation of what running your own business is really like and a understanding of the personal qualities you need to develop to maximise your chances of success.

The course is aimed at anyone who are considering going freelance or working for themselves for the first time - either full or part-time.

Who this course is for:

  • People who are considering becoming self employed
  • People who have recently become self-employed looking for additional guidance

Course content

7 sections • 33 lectures • 4h 9m total length

  • Preview04:02

  • Preview09:48
  • Essential 2: Research your market thoroughly
    10:13
  • Essential 3: Know what you are going to offer your customers
    14:22
  • Essential 4: Write your business plan
    12:15
  • Essential 5: Write your personal development plan
    06:43
  • Your Business Plan template
    00:31
  • Essential 6: Know exactly what you are going to do on your first day
    11:15
  • Lecture notes on understanding your business and business idea
    04:53
  • Quiz 1: Before you start your business
    6 questions
  • Exercise 1 - your business idea
    00:12

  • Essential 7: Personal strengths - adaptability, resilience, a sense of balance
    12:02
  • Essential 8: Define (or redefine) your idea of success
    10:40
  • Preview04:36
  • Essential 10: Find the joy of life-long learning
    15:46
  • Essential 11: Know your boundaries; don’t take on stuff you can’t do
    10:58
  • Essential 12: Understand the value of good service; treat people properly
    10:40
  • Lecture notes on knowing yourself
    04:55
  • Quiz 2: Personal characteristics
    6 questions
  • Exercise 2 - personal qualities
    00:16

  • Marketing - an introduction to Section 3
    01:12
  • Essential 13: Getting your networking right
    13:15
  • Essential 14: You need to build relationships
    10:35
  • Essential 15: The power of storytelling in business
    05:39
  • Essential 16: Some useful marketing concepts
    10:59
  • Essential 17: A couple of practical marketing tips
    06:02
  • Essential 18: Some more practical marketing tips
    09:42
  • Lecture notes on marketing
    06:33
  • Quiz 3: Marketing quiz
    6 questions
  • Exercise 3 - your marketing campaign
    00:11

  • Essential 19: Get the financial basics right
    16:49

  • Essential 20: Top tips from other successful business owners
    09:10
  • Essential 20 (part 2): More tips from successful entrepreneurs
    06:35
  • Top tips summary
    00:18

  • Bringing it all together
    05:00
  • Lecture notes on bringing it all together
    03:11

Instructor

Mick Farmer
Business owner | Entrepreneur | Marketer | Tutor
Mick Farmer
  • 4.4 Instructor Rating
  • 21 Reviews
  • 3,270 Students
  • 1 Course

I have been running my own design and marketing business for over 25 years. Prior to starting my own business I worked for several UK advertising agencies and worked 'client-side' for a while as a marketing manager. 

During that time I have worked with and advised hundreds of people in many different sectors. I have worked as business mentor; I am also a distance learning tutor for the Cambridge Marketing College and a member of the Chartered Institute of Marketing (CIM). 

I have written business and marketing courses for colleges around the UK covering a wide range of topics including digital marketing, personal development, retail fundamentals and business administration. I am also a director of a small charity working in East Africa.

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