The Complete WordPress & SEO Masterclass 2026

In this lecture you'll get an overview of the Market Research section. You'll learn what's coming up and why that's important for building your strategy.

In this lecture you'll learn how to identify your audience segments, those niched groups of people most interested in buying your product.

In this lecture you'll learn how to verify those groups of people with data.

In this lecture you'll learn to understand your audience segments problems and solutions to craft key messages that'll hit their sweetspot–which we'll later use for designing our website.

In this lecture you'll learn how to install WordPress, the foundational CMS (content management system) platform that allows us to create a website with content, without having to code.

In this lecture you'll learn how to install a theme to severely shortcut the website building process by using a starter kit with placeholders, giving you professional designer templates that we can use and mold into our own designs.

In this lecture you'll learn how to create and add in your own website title and logo.

In this lecture you'll learn how to handle and set up the pages on your website including a privacy policy, terms of service and a refunds & returns page.

In this lecture you'll learn how to create the header menu, your visitors main tool to navigate your website.

In this lecture you'll learn how to set up your footer and making important pages accessible like terms of service, privacy policy and refunds.

In this lecture you'll learn the best font pairing depending on the industry of you or your client.

In this lecture you'll learn how to design the hero section of your website–the by far most important part of the entire website.

In this lecture you'll learn how to add in credibility by creating a review section.

In this lecture you'll learn how to create themed sections aimed specifically at your audience segments with their key messages.

In this lecture you'll learn how to create and design a nice-looking products section to showcase the products you've got to offer.

In this lecture you'll learn how to design a mission section on your home page that'll be tied into the About page.

In this lecture you'll learn how to set up the store of your website so you can actually sell your products.

In this lecture you'll learn how to set up the shipping and taxes and automate that process.

In this lecture you'll learn how to set up a nice-looking clean product page, describing exactly what you're offering.

In this lecture, you’ll learn how to create your About page, connect it to your Mission section and statement, and add a contact form.

In this lecture, you’ll learn how to make your entire website mobile responsive.

In this lecture, you’ll learn how to add in a firewall, spam protection, backups and speed optimizations.

In this lecture, you’ll learn how to test your website to make sure everything works properly, and how to troubleshoot any issue that may appear.

In this lecture we'll be going live!

In this lecture you’ll learn to understand the words your audience segments are using when searching for your product–so you can appear as a search result and get them to your website.

In this lecture you’ll learn how to create content using the keywords you found in your previous lecture.

In this lecture you’ll learn how to make sure your articles are as SEO optimized as possible.

In this lecture you’ll learn how to use backlinks to boost your rankings. Backlinks work like "votes of confidence" for the search engines.

In this lecture you’ll learn how to set up your email properly, getting a proper SMTP (Simple Mail Transfer Protocol) email based on your domain name.

In this lecture you’ll learn how to capture leads on your website by using a lead magnet (a discount code) to incentivize them to sign up–building your email list.

In this lecture you’ll learn how to create email campaigns to reach out to your email list.

In this lecture you’ll learn how to install Google Analytics 4, the platform that'll gather all your data and display it in a read-able manner–helping you constantly improve your strategy.

In this lecture you’ll learn how to connect WooCommerce to gather all your eCommerce data into Google Analytics 4.

In this lecture you’ll learn how to track leads in Google Analytics 4, even using a double-opt in.

In this lecture you’ll learn how to track all possible sort of campaigns you may be using by utilizing UTM (Urchin Tracking Module) codes.

In this lecture you'll learn how to filter our your own or anyone else's traffic visits so you and your employees can work freely on the website without clouding the data.

In this lecture you’ll learn how to read the incoming data.

Transcript of the Website Strategy sections combined.

In this lecture you'll get a taste of what's coming!

In this lecture you'll learn how to install WordPress using BlueHost.

In this lecture you'll learn how to log into your website as an admin.

Here you'll find the most commonly asked questions answered.

In this lecture you'll learn how to navigate around in WordPress.

In this lecture you'll learn how to install a WordPress theme.

In this lecture you'll learn about required theme plugins that comes with many themes.

In this lecture you'll start applying what you've learned and set up the basics to get started on building your website!

In this lecture you'll learn how to set the title of your website.

In this lecture you'll learn how to set your home page.

In this lecture you'll learn about the WordPress editor Gutenberg.

In this lecture you'll continue learning about the Gutenberg editor - now focusing on Blocks.

In this lecture you'll learn how to edit and design your home page.

In this lecture you'll learn about resources for your own designing.

In this lecture you'll learn how to set your custom menu.

In this lecture you'll learn how to publish your website whenever you feel ready.

In this lecture you'll learn how to write a blog post/article/tutorial.

In this lecture you'll learn how to customize your video posts.

In this lecture you'll learn about Categories and Tags.

In this lecture you'll learn the final post settings and blog design.

In this lecture you'll learn about designing your sidebar, should you choose to have one.

In this lecture you'll learn how to change your site icon.

In this lecture you'll learn how to customize your footer. Copyright Symbol: ©

In this lecture you'll learn how to make your website mobile friendly.

In this lecture you'll learn about cleaning up your dashboard.

In this lecture you'll start applying what you've learned and build the foundation of your first WordPress Website!

In this lecture you'll learn about what plugins are and why they're so important.

In this lecture you'll learn how to use plugins.

In this lecture you'll learn how to backup your website. This lecture is VERY important!

In this lecture you'll learn how to secure your website.

In this lecture you'll learn how to analyse your traffic.

In this lecture you'll learn how to speed up your website using a cache.

In this lecture you'll learn how to improve your websites SEO, beginning with the setup.

In this lecture you'll learn how to setup and authenticate your Google Search Console (GSC) for Yoast.

In this lecture you'll learn how to improve the SEO of your posts using YOAST.

In this lecture you'll learn how to block spam.

In this lecture you'll learn how to create contact forms.

In this lecture you'll learn how to track & shorten links.

In this lecture you'll learn how to create a business email in preparation of setting up your email opt-in.

In this lecture you'll learn how to setup your email opt-in.

In this lecture you'll learn how to set the forms and use the templates for your email newsletters.

In this lecture you'll learn how to optimize and compress your images.

In this lecture you'll start applying what you've learned and install all of the essential plugins to stay safe, backed up and optimized.