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Business Blogging & Social Media PressRoom (Wordpress)
Rating: 4.3 out of 5(26 ratings)
275 students

Business Blogging & Social Media PressRoom (Wordpress)

For Corporate, Government & Not For Profit: Learn Wordpress w AdAge Power150 Media blogger
Created byLaurel Papworth
Last updated 6/2017
English

What you'll learn

  • Create a Business Social Media Website with the free software Wordpress
  • Write Social Media Press Release on new products, CEO messages etc
  • Integrate Facebook, Instagram, YouTube, Twitter, Scribd(PDF) and so on into your website
  • Create and Manage a Business or Corporate Blog with Wordpress
  • Add to your Public Relations, Marketing, Social Media products and services for your organisation or clients.

Course content

9 sections • 36 lectures • 2h 27m total length

  • Introduction to Corporate Blogging, Social Media Websites and Press Roooms1:37

    Welcome to the corporate blogging and social media press room course. Setting up a Wordpress blog for business, integrate it into your other online sites and social accounts. Creating a hub and spoke platform. You'll be writing and putting up a social media press release in your own press room. Don't forget to download the Udemy app on your smart device (iPhone or Android).

    NOTE: Please click HD to see the details clearly on the video (double tap the video to see full screen on your iPhone). Also on the right hand side is the Discussion Forum and if applicable, links and resources.

  • Example: TracX press release with Social Media retweetables and embeddables0:11
  • CASE STUDY Social Media Website, Corporate Blog and Social Media Press Release6:06

    A starting example. Looking at a formal official website vs the social media newsroom of a major B2B (business to business) company. How they use Wordpress to keep journalists and fans uptodate on their new products, winning awards, corporate social responsibility (social good) and other news.

    See how they integrate their social media press releases into their main site, how they use Facebook and Twitter buttons and how they promote their "owned" channels on social media.

    NOTE you may want to review the example site AFTER you have completed the course if you find some of the terms and concepts unfamiliar.

  • Creating a Hub and Spoke Network0:31

    This lecture covers:

    • Content social media channels
    • Distribution social media platforms
    • Branded hubs for your social channels
  • Why Add Social Media To Your Business Website?0:44

    Let's look at the changing usage of social media and traffic - Pinterest! - and the fact that customers share into their OWN networks, from your corporate blog, not onto YOUR channels. #Earned #Owned

Requirements

  • Mac or PC. Don't use a smart device (iphone), a desktop is better.
  • A browser. Internet Explorer users will struggle a little with the embeds but I have a workaround for you! Chrome or Firefox or Safari users will be fine.

Description

This is a BUSINESS course for Business, Government and Not for Profits: Wordpress can be used for a variety of purposes including hobby blogging and opinion sites. But in THIS course you'll learn how to turn the free Wordpress hosted software into a social media press room for Public Relations, Marketing and general Business students interested in Facebook and Twitter and blogs. If you want to integrate Facebook and Twitter and Instagram and all that good stuff into your website instead of having it sit aside from your channels, this is the course for you. If you are a corporate writer, public relations press release manager, or a small business wanting to create a free website that catches the eye of journalists, and customers on social media, this course will teach you how to create the site, add your own domain name, write articles and publish blog posts, turn your blog articles into an enewsletter and fully integrate social sharing, Facebook and Twitter into your hub/website. If you already have a website or even a Wordpress blog, this course will help you see if it's been set up right to get the most readers, and customers interest.

  1. Learn what makes a social media press release "social".

  2. See examples of a social media press room by some of the world's biggest companies and organisations

  3. Practice writing for social media distribution by customers and journalists

  4. Build social media into your everyday website so that the website and Facebook/Twitter work together, not separately

  5. Gain experience blogging for business and learn what makes a successful (and read!) business blog

  6. Brush up on your Public Relations, Marketing, Content and Business skills by creating a website from scratch (no techie bits!) and presenting it to the world

  7. If you complete this course you will have a live, business website with relevant information for both customers to make purchasing decisions and journalists to review and contact you.

What are the Main Features of a Social Media Press Release?

  • A controllable hub (Facebook, Twitter etc are under the control of those companies).

  • Written in the most suitable brand voice (educational, serious, fun, corporate or entertainment)

  • Strong visual branding (colours and logos, and header images)

  • About statements on corporate social responsibility, company history, stories.

  • Contacts such as address of press launch, and maps, email addresses, phone numbers

  • Lots of rich content “social objects" ripe for dissemination on Facebook and Twitter

  • Usable and easy admin and structure – ability to email in a press release and have it go live!

  • Call to action widgets (sign up for email newsletters, download industry PDF, fill in survey)

  • Posts containing: Coupons, offers, competitions, company statements, message from CEO, industry vision.

  • Social sharing also increases SEO and SMO (search and social media optimisation).

Your own personal blogging mentor! 3 hours of videos, a workbook, quizzes, and a question and answer forum where you can ask me any question about Wordpress. I'll even make a video to respond to your question and walk you through it! Provided it hasn't been covered already etc.

My name is Laurel Papworth, I've been blogging for over 10 years (and before then, a "citizen journalist") and have won accolades such as Forbes Magazine "Top 50 Social Media Influencer" and AdAge magazine "Power 150 Media and Marketing Blogger". I have taught this course at University of Sydney and to Corporate and Government in Australia and Asia for 10 years. And I reach 6.8 million people a month through social media.

July 20 2015

Who this course is for:

  • Marketing, Public Relations and Writers/Editors will gain a lot from the content marketing and social media press release parts of this course.
  • This course is for anyone who is looking to use Wordpress for Business, who is interested in corporate blogging and writing, or who wants to understand how to make sure their website works WITH their social media and not separate from it. It's not for advanced Wordpress users or those who "just want to blog" and aren't concerned about Press or business needs.
  • Small business, retail, work from home people will be able to set up a website for free, that meets their business needs.
  • If you already have a Wordpress site, this will give you training on managing it. If you don't yet have a Wordpress site, this takes you through the correct setup of this free website builder.
  • Students or those studying business, marketing, social media and other business topics will understand how a blog and social media website fits in with a business digital strategy

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