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30-Day Money-Back Guarantee
Marketing Search Engine Optimization SEO

WordPress SEO & The Yoast SEO Plugin

Get Free Organic Traffic by learning SEO for your WordPress Website
Rating: 4.2 out of 54.2 (136 ratings)
1,679 students
Created by Steven O'Sullivan
Last updated 12/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Generate more Free Traffic to your WordPress website using keywords that make you more money.
  • Set up the Yoast SEO plugin the RIGHT WAY and optimize your blog posts for maximum effectiveness.
  • Ethically ‘Spy’ on your competition and discover the keywords they rank for.
  • Optimize all of your posts and pages so people and search engines can find you.

Requirements

  • You will need to have your own self-hosted WordPress website.
  • You should have a basic understanding of WordPress, how to install plugins, and how to write and publish blog posts.

Description

*** Newly Updated November 2016 ***

Get the most out of your WordPress SEO by setting up the Yoast SEO plugin for optimum results!

The section on How to Set Up the Yoast SEO Plugin has just been revised with up-to-date information and tutorials on the latest version of the plugin. 

**************************************************************************************************************************************

Over 1000 students enrolled in the first 24 hours of the official course launch.

I designed this course for the average small business owner who already has a WordPress site and wants to get more free organic traffic.

The course is designed to walk you through the foundation of Search Engine Optimization and take the mystery out of SEO, allow you to confidently choose what I call “Money Keywords”, install and setup WordPress SEO plugins that allow both people and the search engines to love your site, and easily do what your competition is missing out on.

The ideal student for this course is an entrepreneur or small business owner who already has their own WordPress website, has a basic understanding of WordPress, knows how to install plugins, and how to write and publish blog posts.

There are no other requirements or prerequisite courses. Just come with an open mind and be ready to learn.

If you’ve struggled in the past with little or no traffic to your site, you’ve tried SEO before and just couldn’t understand it, or you are a content creating machine with no visitors to your blog posts, then this course is for you.

Don't wait another minute to start getting more traffic to your WordPress site and make more sales as a result.

Sign up now!

Who this course is for:

  • This course is for business owners, bloggers, marketers, Realtors, and other solo entrepreneurs who are new to SEO and want to get more traffic to their WordPress website.
  • This course is also perfect for those with some understanding of SEO and want to learn how to setup and use the Yoast SEO plugin correctly.
  • If you do not use self-hosted WordPress, this course will not be good for you.
  • This information will not work with WordPress.com blogs.
  • Those with advanced SEO skills may find this course too basic.

Course content

12 sections • 68 lectures • 3h 47m total length

  • Preview03:23

  • What is SEO?
    05:20
  • Preview01:34
  • Everything is a Search Engine
    06:31
  • The "Search Engine" in SEO
    02:04
  • The Index
    01:02
  • Getting Indexed - Part 1
    00:37
  • SERPs
    01:11
  • Keywords are Key
    03:23
  • The 3 Parts to SEO
    02:37
  • How do people find you, your products, and services?
    01:08
  • SEO Foundation Quiz
    5 questions

  • Keyword Research Tools
    08:18
  • WordPress
    02:02
  • Setting Up WordPress to Dominate
    02:55
  • Lecture: WordPress Categories and Tags
    02:42
  • WordPress SEO Plugins
    Preview03:46
  • Local SEO Plugins
    03:26
  • Update your Profile Settings
    03:07
  • *Practice Activity* Keyword Research and Setup
    00:24

  • Pre-Introduction
    00:24
  • Introduction
    04:45
  • The Configuration Wizard
    05:52
  • General Settings
    06:47
  • Titles and Metas
    14:14
  • Social
    07:19
  • Sitemaps
    05:25
  • Advanced Settings
    11:14
  • Tools
    03:26
  • Search Console
    01:37
  • Go Premium, Extensions + Help and Variables
    03:25
  • Wrapping it Up for the Yoast SEO Plugin
    02:19
  • The Yoast Quiz
    5 questions

  • Your Words Matter
    01:55
  • Images and SEO
    06:08
  • Other Types of Content
    01:38
  • *Practice Activity* Write a blog post or page
    00:14

  • Preview01:56
  • Using the Yoast SEO Plugin
    06:56
  • Yoast SEO Plugin 3.0 Updates
    03:55
  • Example Posts
    00:23
  • Optimizing Your Pages
    01:49
  • Optimizing Your Posts
    01:04
  • *Practice Activity* Optimize Your Post or Page
    00:11

  • Preview04:24
  • Attraction or Promotion?
    01:23
  • More is Better (but not always)
    01:06
  • *Practice Activity* Find your unindexed posts and pages
    00:19

  • Inbound Marketing vs. Outbound Marketing
    01:47
  • Content Marketing
    02:21
  • Blogging
    01:43
  • Marketing Quiz
    3 questions

  • Internal LInks
    02:02
  • External Links
    04:36
  • Inbound Links
    02:45
  • Using Social Media for Links
    01:42
  • Social Sharing Buttons
    00:55
  • *Practice Activity* Build 5 Links
    00:19

  • Course Review
    4 pages
  • Final Thoughts
    00:55

Instructor

Steven O'Sullivan
Online Marketing Expert and Strategist, Coach, Consultant, and Writer
Steven O'Sullivan
  • 4.3 Instructor Rating
  • 151 Reviews
  • 2,539 Students
  • 2 Courses

Steven O'Sullivan - Digital Marketing Expert, Consultant, WordPress SEO and Writer

Teaching small business owners is my passion. Helping entrepreneurs and solopreneurs to achieve their goals is my daily process. Learn from a wealth of experience.

I've been a self-employed entrepreneur for over 25 years. I've successfully owned and run a landscape construction business, a mortgage brokerage, sold real estate and most recently an internet marketing expert, consultant and teacher.

I've made all the mistakes for you, wasted all the money on useless marketing programs for you, so you don't have to. I've made and lost hundreds of thousands of dollars over the years and you get to benefit from all this expensive experience included in the price. No extra charge.

Teaching and Courses

I first began teaching around 2004 at my mortgage company. I taught a class on personal budgeting. That might sound boring, but it was actually pretty fun. After that, I was hooked.

Later I taught Realtors at Keller Williams about productivity, marketing, business budgeting, organization, goal setting and more. A few years later I joined Coldwell-Banker and began teaching social media, blogging, WordPress, SEO, and marketing. I also consulted with their Top Producing Real Estate Agent and the company's Broker.

In 2007, I started another company revolving around online marketing.
My tagline was "I Make You Famous on the Internet", and that's just what I did for my clients. Since then I've consulted with dozens of private companies, created courses on Kindle Publishing, Video Marketing, and developed WordPress plugins for marketers.

But now I'm back to teaching, what I love. And I want to reach a larger audience, which is why I've chosen Udemy.

I look forward to getting to know you and helping you along your journey to success.

Let's Do This,
Steve

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