Wordpress SEO
4.7 (167 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,387 students enrolled

Wordpress SEO

Wordpress search engine optimization for less duplication, better onsite SEO and higher rankings in Google.
Highest Rated
4.7 (167 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,387 students enrolled
Created by Andrew Williams
Last updated 10/2019
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • 2 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Set up a Wordpress website for maximum search engine exposure.
  • Avoid duplicate content on the site using a variety of techniques.
  • Rank web pages higher in the search engines.
  • Add a self-updating XML sitemap to their website and submit it to Google.
  • Test the web host for uptime and reliability.
  • Test the website for page load speeds, and identify image files that may be loading too slowly.
  • Appreciate the speed gains obtained by using a Content Delivery Network (free with the recommended web host).
  • Install and configure the W3 Total Cache plugin for even faster page load times.
  • Understand the importance of site navigation, and know the various types that can help the visitor.
  • Understand the importance of dynamic sidebars, and implement them using free Wordpress plugins.
  • Correctly set the Permalinks for better URL structure and then edit the filename manually where necessary.
  • Why stop words should be avoided in areas of the web page that have high SEO significance.
  • Understand the importance of enabling comments, and the need to moderate them all.
  • Keep their website, theme and plugins updated, and know the reasons why this is so important.
  • Why linking out to authority sites is a good idea, and how to do it properly.
  • Understand what a bad neighbourhood is, and how to use the nofollow tag when you want to link to one.
  • Avoid dangerous sitewide linking.
  • Use category and tag pages correctly, and even optimize them to rank highly in the search engines.
  • Use Wordpress Pages and Posts efficiently and to their strengths.
  • Correctly optimize the on-page factors like titles, headings, images, etc.
  • Effectively use the nofollow on pages with little search engine significance.
  • Install and setup a Wordpress SEO plugin that gives fine control over the on-site SEO.
  • Understand how the Google Search Console can keep you informed of any problems or issues with your site.
  • Use the Google Search Console to identify pages on the site that are not performing well, and how to tweak them for better click through rates from the search engines.
  • Students should have a basic understanding of how to use Wordpress to build a website.

Wordpress SEO is a course that will teach you how to optimize your Wordpress website for Google and other search engines.  Wordpress is a fantastic platform for building websites, but can produce a lot of SEO challenges out of the box.  Most notable is the duplicate content issues that can get your site penalized by the search engines.  

Wordpress SEO will teach you how to set up your Wordpress website in an efficient and search engine friendly manner, to minimize duplicate content and to maximize your exposure in the search engines.

You will learn:

  • How to make use of the Google Search Console to keep you informed of problems, and how to use it to identify poorly performing pages and fix them.
  • How to set up an self-updating sitemap and submit it to Google so they will always know when you add new content, or edit existing content.
  • How to identify a good web host, then test it for a while to make sure it is reliable and your pages load quickly.  
  • How to use a free tool to monitor the load times of your web pages, and how a cache and Content Delivery Network (free with some hosts) can boost load times to keep your visitors happy.
  • How to effectively use internal site linking to keep your visitors on your site, and enable them to find anything they are looking for quickly.
  • How to create dynamic sidebars on your site, so that you don't use the same sidebar on all pages of your site.  These valuable marketing areas on your web page should be highly relevant to the article the visitor is reading, which means using a different sidebar in different areas of your site.
  • How to set up permalinks for better structured web page URLs, and how to manually edit the filenames that Wordpress assign, for better SEO.
  • The importance of stop words, and how avoiding them in certain areas of your web page can improve relevancy and rankings.
  • How Wordpress comments should be set up, to keep your visitors happy and prevent hackers from using them against you.
  • Why it is important to keep your site up to date, and how to do this in only a few minutes every month.
  • How to use categories and tags effectively, to reduce duplication, and to help these power pages rank higher in Google.
  • About page archives set up by Wordpress, and which ones you should be setting to noindex.
  • About nofollow, noindex and noarchive, and how and when to use them.
  • How to optimize every element on the web page, from title to author bio and everything in between.
  • How to avoid thinking about SEO in terms of keywords, and start thinking in terms of themes.
  • How to set up a powerful (and free) SEO plugin for fine control over your on-site SEO.
  • How to override default SEO settings on a page-by-page, post-by-post, category-by-category and tag-by-tag basis.

By the end of this course, you will be confident and proficient at on-site SEO of a Wordpress website.  You will understand the main problems caused by Wordpress out-of-the-box, and how to avoid them.  

Unlike a lot of SEO courses, you won't be no-indexing category and tag pages.   You'll be setting them up as powerful pages that can rank really well in Google.

You'll also understand the importance of certain areas of your web page in terms of SEO power, and how to maximize those areas for better search relevance and rankings.  

Most importantly, by the end of this course, you will know the benefits of using the Google Search Console.  You'll have your website integrated into the search console so that Google will notify you of any problems with your site (like indexing, downtime or malware).  You'll also be comfortable using the tools included in the Search Console to help you better optimize your page listings in Google.  You'll be able to identify keywords that your site is rankings for, the average positions of those pages in Google, and what percentage of people click on your listing.  Armed with that information, you can set about testing and tracking to see if you can increase click through rates, which translates to increased website traffic.

As with all of my courses, I am only a message away.  Any problems or questions will be quickly answered in the course discussion area.

Who this course is for:
  • This course is for anyone with a Wordpress website that wants to rank better in Google.
  • This course is important for anyone needing to learn how to reduce the duplicate content that a Wordpress site can produce.
  • This course is not for you if you simply want to learn how to build spammy links to your site.
Course content
Expand all 53 lectures 04:10:17
+ Introductions
2 lectures 02:47

Wordpress is a great tool, but out of the box it creates a lot of duplication that can get your site in trouble at the search engines.  Watch this video to see how one piece of content was duplicated in it's entirety across several pages on a new Wordpress website.

Preview 01:22

An introduction to the course and instructor, this lecture will highlight what the course covers, and what you can expect to learn by taking it.

Preview 01:25
+ Let's Help Google Help Us
3 lectures 12:54

The Google Search Console is a webmaster's best friend, alerting you to problems on your site, and giving you the tool you need to effectively manage and promote your website in Google.

Preview 05:49

The robots.txt file helps to control bots that visit your website.  A few years ago, it was necessary to have one with a Wordpress site.  Today, not so much.

Preview 03:54

XML Sitemaps have one primary goal.  To let the search engines know what content you have on your website, and how often it is updated.

XML Sitemaps
+ Web Hosting
4 lectures 30:40

Web hosts come in all different flavours, and most expensive is not always the best.  In this lecture, I'll tell you what to look out for.

Which web host?

Since page loading speed is so important, you really need a way of measuring the page load times.  This free tool will allow you to see how long visitors are waiting for your pages to load, and also where the bottlenecks are.

GTMetrix for speed testing

A Content Delivery Network or CDN for short, is a network of servers that can help load times of your website.  Some web hosts include a CDN as part of the fee.

Content Delivery Networks (CDN)

A caching plugin can increase the speed of your page loads.  W3 Total Cache is free, and one of the most popular.

W3 Total Cache
+ Site Navigation
5 lectures 32:16

Breadcrumb navigation can often be found at the top of web pages, underneath the header/logo. This lecture looks at their value from an SEO point of view.


The internet is built on links.  So is your website.  Related content should link to each other, keeping visitors on site longer, and helping Google understand what your content is about.

Link Related Content Together

YARPP is a free Wordpress plugin that can help link your related content together.  This tutorial will take you through the basics of setting it up on your site.


C.I. Backlinks is a commercial plugin, that help create a natural contextual links in your content.  

C.I. Backlinks

This tutorial looks at creating custom menus for your site.  Most themes have one or two places set up for menus, so this gives you the opportunity of putting the most important areas of your site in front of your visitors.

Custom Menus
+ Sidebars
3 lectures 24:47

It's a good idea to create custom sidebars for different sections of your site.  This lecture looks at how you can do this.

Dynamic Sidebars

Dynamic widgets is a plugin that allows you to control which widgets appear on different posts/pages of your site.  It's possible to have widgets that only appear on a single post, or widgets that appear on all posts in a given category, plus lots more.  This lecture looks at setting up the Dynamic Widgets plugin.

Dynamic Widgets

In terms of conversion rates, there are some pages or posts that are better off without a sidebar.  Fortunately with Wordpress, switching off a sidebar on a single post is very easy.

Some pages are better off without them.
+ URLs
4 lectures 14:15

Permalinks define the structure of the URL for the pages on your website.  Choosing a good permalink structure is essential to good SEO.


You may want to change the filename of your post when you publish it.  It's very easy to do.  This lecture shows you how.

Manually editing a post or page "filename"

Does it matter whether your site uses WWW. or not?  This lecture explains why it can matter.

WWW or non-WWW?

The, a, it, and.... These are stop words, and not very useful for SEOs.  This lecture looks at stop words, and why they are important to you.

Stop Words
+ Comments
2 lectures 10:13

Don't automatically approve comments.  Not only does it cause a security risk for your site, it also makes your site a spam magnet.


Pingback and trackback notifications used to be useful, but when spammers started abusing them, they became a nuisance.  This lecture explains more.

Pingbacks & Trackbacks
+ Keep everything updated
2 lectures 05:25

Old files can be the biggest security risk on your website.  It's important that everything is updated, as updates include security patches.

Wordpress, themes & Plugins

Old files are a security risk.  Delete themes and plugins that you don't use.

Delete unused themes and plugins
+ Linking Out
3 lectures 11:38

The internet was built on links, and linking out to authority sites is natural.  Not only does it help your visitors find relevant information, but it also helps associate your web page with other content on the same topic.

Linking to Authority Websites

If you ever want to link to a web page that you don't want to "vote for", use the nofollow tag.  

Nofollow attribute

Sitewide links on a website are a bad thing.  Wordpress used to include a "blogroll" in early versions, with pre-populated links to other sites.  From an SEO point of view, this is a very bad idea.

Blogroll & Sitewide links
+ Duplicate Content Issues
4 lectures 14:31

Categories are a powerful way of categorizing your content.  However, they can also cause duplicate content issues if you are not careful.

Categories - One per post

Tags give you another level of categorization with your posts, but used incorrectly, tags can easily get your site penalized.

Tags - 3 or 4 Max

Adding introductions to category and tag pages can make them into useful pages for the visitor too.

Category and Tag page Intros

Archive pages are one of the main culprits when it comes to duplicate content on a Wordpress website.  This lecture discusses how to deal with them.

Other Archives - Date, Author, etc