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WordPress Page Speed Optimization (improve SEO)
Rating: 4.2 out of 5(53 ratings)
222 students

WordPress Page Speed Optimization (improve SEO)

The fastest way to optimize your WordPress website to load super fast and up the visitor retention and conversions
Created byStanil Dobrev
Last updated 5/2025
English

What you'll learn

  • You will be able to optimize any WordPress website to load in less than 3 seconds (in most cases less than 3 seconds).
  • You will learn how to configure server-side cache for faster website loading and optimized use of server resources.
  • You will learn how to optimize images in bulk by using free software.
  • How to optimize JS and CSS for faster loading and better cache usage

Course content

8 sections24 lectures2h 9m total length
  • Introduction - about the author and the course.5:50
  • The tool we are going to use for testing and tracking the optimization progress.3:28

    The tool I'm using in this course is this: http://www.webpagetest.org

    When you open the site please click on "Advanced Settings" and use the following details:

    1. Connection - Cable (or mobile 3G if you have lot of mobile traffic to your site)

    2. Number of Tests to Run - 1 or 2 (2 tests will give you more accurate number, but you will wait more for the tests to finish)

    3. Repeat View - First View and Repeat View

    4. Capture Video - not checked (for faster testing)

    5. Keep Test Private - as you wish (I personally don't mind sharing my results)



    Other Tools testing that you can find useful:

    Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/

    GTMetrix: https://gtmetrix.com/

    Pingdom: https://tools.pingdom.com/

    YSlow: http://yslow.org/

  • Why WordPress sites are so slow. Real website example.5:35

    With every plugin you install to Wordpress the website becomes slower and slower. So the first step in the optimization process is to uninstall the plugins which are not so important and leave only those which really matters and which you're really using.

  • How to use this course (2022 update)2:13

Requirements

  • A WordPress website to apply all the optimizations discussed in the course. This course is not suitable for optimization of website, which are not based on WordPress.
  • You need to have some basic experience using WordPress - how to manage blog posts and pages and how to install themes and plugins.

Description

In this course you will learn how to optimize your WordPress site for maximum speed and fast loading. You can start with a website that loads for 15 or 20 seconds, but after you go through all the optimizations steps explained in the videos you will have a website that loads in less than 5 seconds (sometimes less than 3 seconds).

A faster websites leads to better user experience, higher visitor retentions, better conversions and higher ranking in the Google search results. Here are some real life examples and stats that support that thesis:

KissMetrics found that:

- 47% of consumers expect a website to load in 2 seconds or less;
- A 1 second delay in loading decreases customer satisfaction by 16%;
- A 1 second delay in page response can result in a 7% reduction in conversions;

CDNetworks give us other stats:

- 39% of e-retailers claimed they lost money last year due to performance or stability problems;
- Cutting just 3 seconds off load time generates a revenue increase of 7-12%;
- Amazon’s calculated that page load slowdown of just one second could cost it $1.6 billion in sales each year;
- 21% of online shoppers abandoned shopping carts because the process was taking too long;
- Four in 10 Americans give up accessing a mobile shopping site that won’t load in just three seconds;

Even if the speed is so crucial you will still find a lot of web sites which are not optimized. A random tests shows that 90% of the WordPress websites are not optimized and the loading time of each of these sites can be reduced in half.

In the first section of the course you can see how you can test your website and to find if it is optimized and what kind of improvements it needs. Every component that affects the web site speed is explained and optimizations methods are then suggested. You will learn how to optimize the following:

- First byte time;
- Keep-alive enabled;
- Compress transfer;
- Compress images;
- Cache static content;
- Effective use of CDN;

In the course you will see a real life example. All the resources used to optimize the WordPress website are free.


About the author

My name is Stanil Dobrev and I'm a full stack web developer with 25+ years experience. I'm a WordPress developer for more than 15 years and I have created hundreds of Wordpress websites and lot of custom themes and plugins. My most popular plugins are "Fast Member", "Social Time Master" and "Interactive Video Player". I always strive to provide the best possible quality with my products and services and I have thousand of happy customers.

Important part of the WordPress development is the performance optimizations and this is something that I focused on for the last 8 years. I tested hundreds of methods for WordPress speed optimization and I have compiled the most easy and most effective of them all. In this video course I share my experience as a WordPress developer and explain the optimization process I go through for every website I build for clients. I hope you will find it useful! :-)

Who this course is for:

  • This course is good for WordPress users. If you're running a WordPress-based website then this course is for you.
  • If you're a blogger and you're using WordPress to publish your content this course will help you optimize the Website for speed and fast loading.
  • The course will help you optimize the performance of any WordPress site, which leads to increased conversions and user retention.