Name: Woodpecker Academy: Cold Email Course for Beginners
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Created byWoodpecker.co S.A. ul. Krakowska 29d, 50-424 Wroclaw VAT ID: PL8992769178

Last updated 10/2021

English

What you'll learn

Learn how to properly prepare for cold email outreach
Find out how to build your clients list
Learn how to write a cold email that gets replies
Prepare a follow-up sequence that works
Optimize your cold email campaign and make it thrive

Course content

5 sections • 29 lectures • 39m total length

Outbound outreach preparations0:47
Find out why you should prepare for cold email outbound outreach.
Setting up a dedicated email account on a separate domain1:02
Check out why you should use a separate domain and email account for cold email outreach.
Warm up process: setting an email account1:17
Learn how to prepare your domain and email account for cold email campaign.
Step 1: Set up and configure your email account.
Warm up process: setting up SPF and DKIM2:02
Find out how to set up two email security mechanisms that will make your domain remain safe and your cold email delivered.
Warm up process: sending a couple of emails a day manually1:12
Check out how many cold emails you should send to properly warm up your email account.
Warm up process: verifying domain and email server IP reputation0:46
The final step of pre-sending preparation: check your domain and email server IP reputation to make sure you’re ready to start your cold email outreach.

Focus on the quality of your list0:48
Learn about most interesting aspects for creating a high-quality prospect list.
ICP (Ideal Customer Profile) definition1:14
Find out why it's important to define (or redefine) your ICP and how to do it.
Looking for places where your clients hang out1:10
Learn how to find places to prospect.
Planning a copy of your cold email1:13
Start planning your cold email copy - find out what to include in the message.
Collecting information about your clients2:13
Find out the ways to gather prospects’ data and why to avoid a ready-made list.
Looking for email contacts1:01
Learn what to consider when choosing a prospecting tool.

Cold email0:52
Learn what a cold email is.
From line and signature1:51
See why you shouldn’t ignore the from line and signature when writing a cold email. Use them properly to strengthen your message.
Subject line of your cold email1:11
Write a subject line that boosts the open rate of your cold email.
Introduction of your cold email1:07
Learn how to start a cold email to catch your prospects’ attention and make them want to read on.
Value proposition of your cold email1:40
See how to craft the value proposition of your cold email, to get a “Yes!”.
Call-to-action (CTA) of your cold email1:08
Write a CTA that makes the prospect reply.
Spam-triggering words1:19
Learn what to pay attention to when you’re writing your cold email copy so you avoid the prospect’s spam folder.
Personalization of your cold email1:22
Learn why personalization of your cold email is so crucial and how to do it to get more positive replies to your messages.

The importance of follow-ups in cold email campaigns1:08
Here’s why you should follow up in your cold email campaigns.
Writing a follow-up email that works1:43
Learn how to write follow-ups that boost sales engagement.
Follow-up frequency1:00
Learn how many follow-ups is just enough and not pushy.
Boosting sales engagement with follow-ups1:13
Learn how to improve your cold email campaign’s results thanks to engagement-based follow-ups in Woodpecker.

Email stats to care about1:12
Check out metrics for email campaigns you should monitor and analyze to know if you’re on the right track.
A/B tests1:04
Find out how to A/B test your cold emails and follow-ups in Woodpecker.
Using A/B test to improve the open rate1:46
Check how to find an attention-grabbing subject line with A/B testing and improve the open rate of your cold email.
Using A/B tests to get positive replies2:11
Check out what elements of cold email copy you can A/B test to make your message more compelling.
Improving deliverability rate2:55
Learn how to optimize your campaigns to get your cold emails delivered right into contacts’ main inboxes without any problems.

Requirements

No cold email experience needed. You will learn everything you need to know.

Description

We are pleased to introduce you to Woodpecker Academy, a free online video course to help you launch and optimize cold email campaigns.

Attendees of the Woodpecker Academy course will know how to take control over your email deliverability & avoid spam folders, build a high-quality prospect list & contact good-fit prospects, write a cold email that that gets replies, create an effective follow-up strategy to get more responses, test and optimize your campaigns for better results.

Our goal was to answer a growing demand for explainer videos and create a straightforward cold emailing course that will help you optimize cold email campaigns.

The course consists of:

- 5 lessons,

- 29 videos,

- 50 additional resources.

From our course, you'll find out how to:

- prepare before sending your cold email campaign,

- build a prospect list,

- write a cold email,

- design follow-ups and their sequence,

- optimize your campaign.

Check this out, join Woodpecker Academy for free, and get a personal certificate ready to share on your social media profiles.

The whole course was designed and implemented by Woodpecker, the experts on cold email and deliverability who've been working on cold email strategies for over six years.

Feel free to share your feedback and use all the available resources: templates, videos, and ebooks.

Who this course is for:

Beginners who want to learn what a cold email is, how to optimize cold email campaigns, and become a certified cold email specialists.

What you'll learn

Explore related topics

Course content

Prepare before you hit the send button of your cold email6 lectures • 7min

Build a client list6 lectures • 8min

Write a cold email8 lectures • 11min

Prepare cold email follow-ups4 lectures • 5min

Optimize your campaign5 lectures • 9min

Requirements

Description

Who this course is for: