User Experience Design: Create Highly Converting Websites
- 5.5 hours on-demand video
- 1 article
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Create websites that convert surfers into leads and customers
- Master personas to satisfy exact needs
- Craft Websites that people want to use again and again
- Analyse how your customers behave online
- Define and improve benchmarks
- Test navigation patterns
- No background needed in UX design
GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS
What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.
The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.
- Website Designers
- Marketing Managers
- Project Managers
- UX designers
- Web developers
Good marketing can convert a visitor into a customer, potentially without any additional sales effort. We call analysis and action aimed at increasing the percentage of visitors who respond in the desired fashion "conversion rate optimization" or CRO. CRO is based on the science of persuasion, which is in turn informed by discoveries in neuroscience. Let's take a look at neuroscience insights for CRO and see how one company achieved a 93% increase in direct sales in under a year.