User Experience Design: Create Highly Converting Websites
4.1 (112 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,549 students enrolled

User Experience Design: Create Highly Converting Websites

Conceive websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!
4.1 (112 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,549 students enrolled
Last updated 8/2019
English
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Current price: $104.99 Original price: $149.99 Discount: 30% off
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This course includes
  • 5.5 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create websites that convert surfers into leads and customers
  • Master personas to satisfy exact needs
  • Craft Websites that people want to use again and again
  • Analyse how your customers behave online
  • Define and improve benchmarks
  • Test navigation patterns
Requirements
  • No background needed in UX design
Description

GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS

What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.

The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
   

After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances. 

Who this course is for:
  • Website Designers
  • Marketing Managers
  • Project Managers
  • UX designers
  • Web developers
Course content
Expand all 38 lectures 05:30:59
+ User Experience Design Overview
11 lectures 01:24:36
What WebUX Means for Users
07:51
First Steps on Getting the Site Your Customers Want
04:44
Start Testing Your Current Website
07:21
Learn How to Build a Better Site 1
10:55
Learn How to Build a Better Site 2
12:52
Learn How to Build a Better Site 3
10:19
Learn How to Build a Better Site 4
07:09
Examples: Who applies it
05:49
Summary and Resources
04:10

Good marketing can convert a visitor into a customer, potentially without any additional sales effort. We call analysis and action aimed at increasing the percentage of visitors who respond in the desired fashion "conversion rate optimization" or CRO. CRO is based on the science of persuasion, which is in turn informed by discoveries in neuroscience. Let's take a look at neuroscience insights for CRO and see how one company achieved a 93% increase in direct sales in under a year.

Use Neuroscience to guide people through your Website
05:11
+ Intro & Definitions
4 lectures 32:18
Definition and benchmarks-User
12:25
Definition and benchmarks-Goals
06:58
Definition and benchmarks-Context of use
08:02
+ How Customers Behave Online
5 lectures 49:39
How customers behave online 2
13:05
How customers behave online 3
08:20
Philosophy
10:59
Customer research-Focus groups and interviews
07:57
+ Personas & Card Sorting
4 lectures 39:33
Personas
06:37
Principles - Expectations and consistency
15:23
Feedback
09:21
+ Structure & Navigation
8 lectures 01:24:13
Provide structure 2
08:59
Provide structure and Avoid clutter
09:49
Calls to action
13:01
Guiding customers-Homepage
10:04
On site search
06:42
Navigation 1
14:07
Navigation 2
12:51
+ Evaluation - Testing & Analytics
6 lectures 40:40
Forms
08:05
Usability testing
14:13
Eyetracking and Paper prototyping
04:33
Metrics and analytics
04:48