Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
FOUND: Connecting with Customers in the Digital Age.
Rating: 4.5 out of 5(17 ratings)
1,077 students

FOUND: Connecting with Customers in the Digital Age.

Learn how to grow your business by developing a digital marketing strategy based on a simple, 4-step model & get FOUND.
Created byMatthew Certo
Last updated 8/2014
English

What you'll learn

  • Grow your business with search engines, social media, and content marketing.
  • Stop being afraid of new technology, and become savvy with leveraging it for increased reach and engagement
  • Learn when to sell your audience and when to simply talk with them.
  • Build your customer profiles and follow a content marketing plan that meets their interests.
  • Understand the power of Google and how your customers use it (for everything).
  • Track and gain actionable insight from your digital marketing efforts.

Explore related topics

Course content

2 sections • 7 lectures • 52m total length

  • Course Introduction7:02

    Meet Matthew Certo, the CEO & Principal at Findsome & Winmore and the author of FOUND. Matt walks you through what a digital marketing strategy is and if you need one. (Hint... Yes, you do!)

  • Content Marketing in the Digital Age13:21

    In the modern age your customers are interacting with more and more digital content. Are you connecting with them here? Learn just how much the marketing landscape has changed in the last 20 years and what that means to your business.

  • How well do you know your Digital Marketing terms?

Requirements

  • This course is purposefully intended for a wide range of understanding of the digital marketing world.
  • Don't know what content marketing, SEO, or social media marketing is really made of? This course unpacks the basics, as well as pro-tips for putting concepts in to practice.

Description

Today's customers are harried, glued to their smartphones and more pressed for time than ever. To reach them with your message, your company must communicate differently than it has in the past. And while many marketers accept that digital marketing is the key to doing so, far too few approach the matter with a methodology that works. The FOUND course teaches how to blend social media marketing, search engine marketing, and content marketing into a formula that reaches the right audience at the right time.

Bring this course to life, follow along, and never be without these digital marketing tools with your copy of FOUND. Start winning new customers with search, social and content marketing! Let's get started. Let's get FOUND.

Who this course is for:

  • Business owners
  • Marketing executives
  • Bloggers
  • Copywriters
  • Digital Marketing Managers
  • Marketing teams

Report abuse