SEO Training Course by Moz

Learn SEO tips and tricks in this SEO training course from Moz
Rating: 4.2 out of 5 (16,305 ratings)
241,745 students
SEO Training Course by Moz
Rating: 4.2 out of 5 (16,305 ratings)
241,745 students
Understand basics of SEO

Requirements

  • None
Description

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).


Who this course is for:
  • Anyone interested in learning about SEO
Course content
7 sections • 18 lectures • 3h 25m total length
  • What does an SEO do in their day-to-day work?
    06:21
  • How to craft remarkable SEO strategy for 2017
    09:01
  • SEO Strategy Audit in 5 Steps
    09:49
  • How to create demand for sites with little or no search volume
    11:54
  • Creating a Customer Journey Map
    10:47
  • Kickstart an SEO Site Audit for your Startup
    18:00
  • Controlling Indexing for better Search Engine Ranks
    12:23
  • Subfolders vs. Subdomains
    10:46
  • Step by Step process for discovering, prioritizing keywords
    12:07
  • How to Build a Killer Content to Keyword Map
    06:42
  • 8 Principles of a great on page SEO strategy
    17:42
  • How to Optimize for Competitors' Branded Keywords
    11:27
  • The Rules of Link Building
    08:46
  • Targeted Link Building in 2016
    12:46
  • 20 Attributes that Influence a Link's Value
    17:08
  • How to Appear in Google's Answer Boxes
    11:34
  • How to convert client goals into reportable metrics
    08:58
  • How to prove the ROI of content campaigns
    09:25

Instructor
We believe in better marketing.
Moz moz.com
  • 4.2 Instructor Rating
  • 16,305 Reviews
  • 264,796 Students
  • 1 Course

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds software to help marketers not only see their data, but get actionable insights to improve their visibility online. Our products for SEO, brand, content, social, and local marketing help customers rank higher, improve outreach, and increase brand awareness. True to its TAGFEE values, Moz is dedicated to helping people do better marketing by providing online marketing tools, tutorials, and educational resources. Moz supports over 35,000 customers and 500,000 community members worldwide from its offices in Seattle, Washington, and Portland, Oregon.

One quick note: the certificates given by Udemy are just for fun; they're in no way meant to imply an official certification or affiliation with Moz.