What the Heck Should I be Doing on LinkedIn?

Profiles that include a profile are 21 times more likely to get views and 36 more times likely to have messages sent to them. Let's review how to add the right kind of profile picture and header image to your personal profile.

Your headline and summary are the most important parts of our LinkedIn profile. Create a headline that captures the outcomes you offer to clients and is highly searchable, and a summary that truly represents who you are.

We'll walk through each section of your profile to talk about what to include and why it's important including:

• Your education

• Your job experience

• Which additional sections to consider adding

An area that it is often overlooked, but is important to keep up-to-date so that potential customers can find you on other social media platforms or contact you directly.

Create a personalized URL to use in your marketing communications to help make it easy for people to connect with you on LinkedIn.

You should make a habit of asking for recommendations at the end of every project or engagement you work on. Learn a specific way to make a request for a recommendation that increases your chances of getting a response and a recommendation that conveys the right message.

How to get endorsed for the skills you want to be known for in the marketplace.

Published written or video posts are a great platform to share your expertise.

Let's take a few minutes to think about who could become a part of your professional network.

How to strategically build your LinkedIn network.

How to use the search functionality to find companies and people.

How to send personalized connection requests that are more likely to be accepted.

Get into the daily practice of reviewing your newsfeed and notifications to find reasons to engage with your network.

Sharing your own personal updates and and content from third parties to stay top-of mind with your network or drive traffic to your website.

An additional way to share your existing content through LinkedIn's SlideShare platform.

Overview of advertising options on LinkedIn.

How to use LinkedIn as an extension of face-to-face networking. How to nurture real world relationships in an on-line environment.

Your current connections can be a great way to be become connected to new people.

Your network can be a goldmine of opportunity, but you need to stay make a point of finding ways to connect individually with your contacts, both on and off-line.

Follow-up with people that have recently viewed your profile as a way to identify new connections or re-engage with existing connections.

Reviewing someone's LinkedIn profile before you meet with them can be a great way to find points of common interest or things to reference in the discussion.

Managing your one-to-one communications with other LinkedIn members.

Participate in groups to gain market intelligence and to expand your network.

Find potential clients on LinkedIn and use the right approach to reach out.

Set yourself up for success with a daily practice.

How to set up a LinkedIn business page for your company.

Sharing updates on your company page.