
This is an introduction to this ten-module course:
What The Automobile Industry Doesn't Know About Selling Cars In The Internet Age and Digital Marketplace: The Ultimate Class For Selling Cars
This class is intended for people working in the car business and who desire to be among the elite industry sales professionals. This is not sales training: it's business training for people who sell cars for a living.
The internet age has reshaped "The Customer Journey" as it relates to the sales cycle in the automobile industry. The foundations of selling remain relevant, but the changed sales cycle has added moments of choice for the customer that can impact a dealerships opportunity and overall sales volume.
The Psychology Of Selling is a review and a crucial understanding of basic adult behavior that has value to a salesperson in "speaking" a customer past their fear of commitment and indecision.
The concepts of Differentiation and Branding are discussed, along with the strategy for weaving these business concepts into a powerful sales strategy.
The sales cycle in the internet age is commonly referred to as The Customer Journey and has created a more competitive market for customers. There is a body of science that professional salespeople know and rely on in gaining predictable results in converting leads earned from digital exposure to showroom visits.
A sales professional needs to know the difference between a Commodity sale and a Value-Based sales strategy, along with the sales IQ to know when to use either. The concept of Value is discussed along with suggestions for value-based messages that would differentiate a sales person in a crowded and competitive market.
This module is intended to provide an education in common communication science, and review the roll that effective communication skills plays in elite, high-level sales consultations. We'll also discuss common transitions along the sales cycle and strategies to maintain a sales momentum by making those transitions frictionless.
This module is NOT intended to be a comprehensive telephone sales tutorial; Rather, we'll offer a blueprint to help focus your current telephone skills in order to earn more sales opportunity.
In this module we'll look at common barriers to earning a sale and a suggested communication strategy, word-track, that can be used to overcome that barrier.
In this module we will look at the role that "Mindset" plays in determining your professional success, and ways to control self-limiting beliefs.
ATTENTION CAR SALES PROFESSIONALS: YOU DON'T NEED SALES TRAINING TO MAKE MORE MONEY!
This course is intended for anyone working in the retail automotive industry, but is designed for salespeople who aspire to be among the elite in the industry. To make the best of your time and energy invested in your career, your work behaviors need to be centered around entrepreneurial concepts. As a automotive sales professional you are a business-within-a-business. This course offers a business owner the skills, competencies, and the sales tools needed to compete in the digital marketplace. Imagine that all day, every day, customers are arriving at your dealership asking for you by name. That is a predictable outcome of a business approach to selling cars.
You don't need sales training, you need more customers. This is a business development course for automotive sales professionals that has a focus on the science of business and the learned business concepts that drive additional opportunity to your desk. We'll grow your and your dealership's sales without changing the market, the competition, the inventory, or the sales team. We'll do it by adding the use of proven business principles and differentiating sales tools to your current approach to lead management. Your conversion of internet leads to showroom visits will increase creating more opportunity for you to use your sales talent and experience in selling more cars.