Online Marketing for the Artist/Craftsman
What you'll learn
- Know their story
- Know the best practices for their website
- Understand how to use social media and blogging to tell their story
- Understand that they are capable of doing their own marketing
Requirements
- Looking to increase their business
- Is looking to Market themselves but not sure where to start
Description
We will be covering the basics of the Inbound Marketing Method of story telling to improve your outreach in the community in which you live. While this course is mainly set up for the Craftsman and Artisan the methods taught here can be used by any business that is looking to use internet marketing.
We will be discussing:
- How to find and tell your story
- How, What and Why
- How stories help people get behind you and your product
- Websites
- Those key components in the background that need to be turned on
- Keywords- why you need them and what they do
- How it looks
- Can people quickly find the information they need?
- Blogging
- A great way to keep that story going
- Social Media
- How and why to use it
- The different ways you can use each platform
By the end of this course you will have a basic understanding of how, by simply telling your story, you are able to reach more people. You will understand how all these components work to spread your story.
Who this course is for:
- Craftsmen and Hobbiest
- Freelancers
- Home Business Owners
Course content
- Preview01:07
Instructor
![TINA ARMSTRONG](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 2 Reviews
- 17 Students
- 1 Course
As a Freelance Inbound Marketing Individual I have a great understanding of all that goes into running your own business from home. I understand the fears, frustrations and the uncertainty that come to those who are starting out in a new venture that could change their lives.
Having certifications with both Hubspot and Google give me a unique understanding of how small business owners can use the Inbound Marketing Method to increase their reach within their local community.
Over the past few years I have been working with agencies, ministries and small business owners to implement their marketing plans on the Hubspot platform. Now I want to take that understanding and share this knowledge with individuals so they can market themselves.
I know that knowledge is a key component of success in any business. I am want to share my knowledge with others, who do not have the weeks and years of time to do the studying that I have done to receive my certifications. I know that with this knowledge I would save them time, frustration, and heart ache. It is my goal to educate others on the different options that are available to them on how to market themselves properly from the beginning.