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What is Online and/or Digital Marketing
Rating: 4.0 out of 5(1,072 ratings)
12,241 students

What is Online and/or Digital Marketing

The basics of online and digital marketing channels
Created byOlivier Mamet
Last updated 3/2017
English
English [Auto],

What you'll learn

  • Understand the basics of SEO
  • Understand the basics of Facebook Marketing
  • Understand the basics of LinkedIn Ads
  • Understand the basics of Google Ads & PPC & Display Advertising
  • Understand the basics of a Funnel

Course content

1 section • 5 lectures • 38m total length

  • Introduction2:04

    Explore the facets of online marketing and digital strategies, from search engine ranking and on-page to off-page tactics, Google Adwords, social media ads, remarketing, and site impact on profits.

  • What is SEO?9:48

    Explore what search engine optimization is, including keyword research, long-tail and short-tail keywords, on-page and off-page optimization, search volume, and how Google ads fit into the strategy.

  • What is PPC & GOOGLE Ads8:02

    Discover how Google Ads and AdWords use keyword research, bidding, and conversions across search, shopping, display, and YouTube ads, with AB testing and remarketing to optimize performance.

  • What is social media marketing11:56

    Learn the basics of social media marketing with LinkedIn and Facebook, targeting decision makers, using sponsored posts, messages, and conversion tracking.

  • Websites & CTA6:55

    Learn how online marketing funnels move customers from awareness to purchase, using paid/social channels, retargeting, email marketing, and call-to-action strategies for B2B and B2C websites.

Requirements

  • You should be able to use a PC and browse internet

Description

This is an amazing course for someone interested in understanding online marketing and all the main channels that are frequently used to promote products and services online. In this course, we will look at what is SEO and how to best approach SEO for your Business. What is google adwords and how to best approach it for your business. We will have a look at Facebook marketing and linked in marketing and finally finish with what is a funnel and how to build one for your own business.

You don't need to be a marketer to benefit from this course you will learn:

  • What is online marketing and what are the channels
  • How each channels work and how they can impact your company
  • Understand when to use one more than the other
  • What is a Funnel and how you can look at your own business from the funnel perspective.

Once completed, you should understand the basics of online marketing, and you should approach it in any situation. Additionally you will receive exclusive access to a private Facebook group where we can discuss together and chat about specific online marketing issues.

What are the requirements?

  • There are no requirements to take this course.

What is the target audience?

  • This course is for people who want to expand their knowledge and expertise in online and digital marketing. It does not require previous online marketing experience.

Who this course is for:

  • Marketing Managers
  • Business Owners
  • People interested in the basics of online and digital marketing

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