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What is campaigning?
Rating: 4.4 out of 5(107 ratings)
4,965 students

What is campaigning?

A short course aiming to demystify campaigning
Created byJonathan Ellis
Last updated 2/2025
English

What you'll learn

  • Define campaigning and understand the different approaches to campaigning
  • Know why it is so important to touch, enthuse and get action in campaigning
  • Understand how policy change happens
  • Know the key qualities needed by an effective campaigner

Course content

1 section • 10 lectures • 43m total length

  • What is campaigning?3:45

    An introductory lecture setting out the objectives for this short course and offers a definition of campaigning re-inforced by the cookie story.

  • Approaches to campaigning4:13

    This lecture sets out what campaigning seeks to do with some examples, and introduces the twin track approach and the insider/ outsider routes to campaigning.

  • The TEA test3:38

    This lecture explains how the TEA test can be an invaluable tool for campaigners.

  • What makes for a good campaign3:49

    This lecture sets out what makes for a good campaign for change and identifies the key campaigning mechanisms.

  • How policy change happens4:46

    This lecture sets out six theories to explain how change happens in society.

  • What qualities do campaigners need?3:08

    This lecture suggests the key qualities that you need to be an effective campaigner.

  • Conclusion and next steps1:31

    This lecture concludes this short course and suggests some next steps.

  • Bonus lecture: campaigning and storytelling7:32

    A bonus lecture which explores the value of storytelling to a campaigner

  • What is campaigning?
  • Bonus lecture 2: Some fresh perspectives on what is campaigning5:16

    Having produced this short course, I was keen to offer an additional lecture offering a fresh perspective after all of the feedback that I have received from students and from my experience using this material around the world. Hope it helps your understanding of campaigning!

  • Bonus lecture 3: Organising versus campaigning - are they different?5:46

    I wanted to offer an additional lecture reflecting on some of my current professional practice and to look at the two disciplines of organising and campaigning and pose the question are they really so different?

Requirements

  • You should be able to use a PC at beginner level
  • No experience needed - just curiosity about this concept of campaigning

Description

Are there things that you would like to change and have you ever thought that you would like to know more about campaigning? If so, then this short course is just for you. By the end of the course you will be able to:

  • Define campaigning
  • Understand the different approaches to campaigning
  • Know what makes for an effective campaign

Based on my practical experience from around the world supporting people campaign for policy and practice change, this course will give you an introduction to campaigning and aims to fire your enthusiasm to learn more about how you can campaign for change.

Who this course is for:

  • Anyone who wants to know more about campaigning

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