What is campaigning?

A short course aiming to demystify campaigning
Free tutorial
Rating: 4.1 out of 5 (103 ratings)
4,785 students
38min of on-demand video
English [Auto]

Define campaigning and understand the different approaches to campaigning
Know why it is so important to touch, enthuse and get action in campaigning
Understand how policy change happens
Know the key qualities needed by an effective campaigner


  • You should be able to use a PC at beginner level
  • No experience needed - just curiosity about this concept of campaigning


Are there things that you would like to change and have you ever thought that you would like to know more about campaigning? If so, then this short course is just for you. By the end of the course you will be able to:

  • Define campaigning
  • Understand the different approaches to campaigning
  • Know what makes for an effective campaign

Based on my practical experience from around the world supporting people campaign for policy and practice change, this course will give you an introduction to campaigning and aims to fire your enthusiasm to learn more about how you can campaign for change.

Who this course is for:

  • Anyone who wants to know more about campaigning


Campaigner |Teacher | Catalyst
Jonathan Ellis
  • 4.5 Instructor Rating
  • 125 Reviews
  • 4,850 Students
  • 2 Courses

Jonathan is an independent campaigner and teacher supporting charities and not-for-profits to campaign for change around the world . He has built a strong and successful track record of leading successful advocacy campaigns over the past 20 years. He led one of OXFAM GB’s global campaigns, has led successful UK campaigns on refugee and housing issues, and until recently led policy, research and advocacy for the British Red Cross.  

He has extensive experience of supporting the development of advocacy campaigns across the world including: the Balkans, Bangladesh, Ethiopia, Haiti, Nigeria, Peru, Senegal, Somaliland, South Africa, Sudan, Tajikistan, Tanzania, Thailand and across Europe. He was also a visiting lecturer at City University in London on the MA in political communication from 2012-2015.  

Among his voluntary roles, Jonathan is  National Chair of City of Sanctuary UK (building a national movement in defence of asylum seekers and refugees).   

Born in South Africa, he was educated at Durham (BA Hons History), Leicester (PGCE), Loughborough (MBA) and City (PG Certificate in Academic Practice) universities. He is a qualified teacher and a fellow of the Higher Education Academy.

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