
Discover the three optimized parts that make Kindle nonfiction sell long term, even without ongoing promotion, by studying bestselling books and applying evidence-based sales copy strategies.
This lecture argues that marketing alone fails to sustain Kindle nonfiction sales; lasting sales hinge on three elements—title, subtitle, and book description (back cover)—which readers use to decide to buy.
Identify reader benefits and list outcomes, then craft description and table of contents across three parts to keep the book visible and selling.
Identify readers' problems and present practical solutions they can apply immediately. Translate everyday challenges such as small business hurdles or eBay descriptions into book ideas readers will buy.
craft a compelling title and subtitle that spark curiosity and reveal a big benefit, since the first thing readers see drives sales and visibility.
Discover attention grabbing words like instant, easy, fast, proven, foolproof, free, and amazing, and pair them with your book’s features to boost Kindle nonfiction sales.
Identify attention grabbing differences that grab buyers by using one-step powerful secrets, counter common beliefs, and showcase credible examples of benefits like no advertising and quick results.
Learn to craft 'how to' titles that promise a clear benefit, transforming basic topics like building a website or learning guitar into compelling, traffic-attracting and results-focused options.
Learn to craft powerful book titles with a feature-benefit structure and a who-verb pattern. Apply this with examples like 'new discovery makes dating easy' and 'simple adjustments take great photographs'.
Learn to craft a compelling book description that instantly communicates the big benefit, showcases results, and uses a powerful selling story to boost Kindle nonfiction sales.
Craft a powerful three-part selling story that starts with 'you were like them,' reveals your discovery, and shows the results, building rapport and highlighting benefits.
Craft irresistible, list-based titles using a long string of hooks, each presenting a feature and its benefit to captivate readers and boost Kindle nonfiction sales.
Apply the feature-benefit formula to your table of contents and description, forming a three-part structure that uses a grabber to sell your Kindle nonfiction.
6th course in the self-publishing series
Watch the First Three Lectures for Free
More than 1,700 students enrolled.
Jean Lurssen said, "Very good, comprehensive and sound advice. The course is well paced. I
stayed glued to each lecture, because each one is filled with lots of
great tips that make great sense. I've been wanting to create a kindle
book for some time, but didn't know exactly what was required, or what
would make one sell. I feel I know a lot more now."
If you have, or plan to have, a non-fiction book on Amazon, you need this information.
My name is Ian Stables, author of more than fifty Kindle books. I have had several best-sellers. One book remained a best-seller for over two years, without any further marketing or promotion.
I have
discovered what makes certain books outsell others. It's what makes a
non-fiction book a best-seller and keeps it selling without any further
promotion. In this course, I an going to reveal how you can do the same.
When you optimize your book a certain way, it will get the most possible sales. This will ensure your book remains in the best-sellers without any further marketing.
I am not teaching that you shouldn't use promotion. I am going to show you how to make your book continue to sell after your marketing campaign ends.
After you run a promotion, you usually get a spike in sales. This is because it is high up in the best-seller category. Very quickly, the sales drop and the book disappears.
Other books remain in the best-sellers, despite no marketing or promotion. Why does their book stay there and yours doesn't?
The answer is that their book has three parts optimized for sales. This means their book continues to sell well, pushing your book down and out of the best-sellers.
After three years, I discovered how to optimize these three areas. The result is that your book continues to sell and stays in the best-sellers. No further promotion needed.
I had a book that had no further promotion. It continued to outsell every other book I published for more than two years. I studied it to find out why. I also looked closely at other best-sellers to see what they did.
I discovered that there were three areas which were set up a certain way. This was why these books remained in the best-sellers.
In this course, I am going to teach you how to optimize your book for sales. When done this way, you well get the best possible sales results. No further promotion required. Just a simple campaign to get initial sales and then you don't need to do any more. Eventually, sales will naturally slump. In that case, just run a new promotion to bump it up again.
Watch the First Three Lectures for Free
Enroll now and optimize your non-fiction book so it CONTINUES TO SELL.