Client Management Guide - Improve customer satisfaction
What you'll learn
- Understand exactly why clients behave the way they do
- Better meet client needs, expectations and values
- Navigate complex approval chains to get any project out of limbo
- React to any client situation in way that achieves your goals
- Sell new projects, retain existing clients and even win back work that was lost
- Client management best practice
- No previous experience is required. Whether you're a new agency employee or you've been running one for years I will show you something new.
Based on over a decade's worth of experience in agency and client-side roles and more than 100 interviews with people from both sides, What Clients Want is the definitive guide on how to keep clients happy.
Whether you want to win new clients or make the most of your existing clients, What Clients Want will help you do more with less. You'll discover the secrets behind how clients behave, the triggers that make them more likely to spend more and an insight in to what clients actually want (and what they don't).
In this simple course you'll benefit from the tricks and tips Mike has used for countless brands including two of the biggest companies in the world and many of the smallest. With his experience working within agencies and his time working as a client he's seen every scenario you could imagine and this course outlines his detailed solutions for the most common client problems (and some you may not expect!).
With short, punchy videos of 2-5 minutes, you'll get insightful tips quickly in a way that fits around your day. Every video contains 100% actionable tips with something for everyone from the newest freelancer or agency employee to the experienced agency manager who has years of experience.
Who this course is for:
- This course is perfect for agency employees/owners, freelancers and consultants
- Anyone who wants to build better client relationships
- Anyone who wants to spend less time on admin and more time on the work they love
- Anyone who has ever lost a client and wondered if they could have saved them
- Anyone who wants a fresh perspective on what it's like to be a client
Mike has been featured in BBC News, TIME Magazine, USA Today and many more. He is a Marketing & Comms Manager who excels in client and agency relationship management. His work has won a DADI award and Transform award, and he has spoken at conferences across the UK on marketing topics.