Wedding Photography Pricing Mastery
4.6 (73 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
508 students enrolled

Wedding Photography Pricing Mastery

How to Price Your Wedding Photography And Optimize Your Packages For Maximum Profit
4.6 (73 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
508 students enrolled
Created by Laurence Kim
Last updated 4/2020
English [Auto]
Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 2 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create wedding packages that work
  • Avoid getting "bargained down" with every wedding booking
  • Build effective price lists
  • Know (not just guess) how to set their starting price
  • Price albums to encourage add-on sales
  • Sell more album packages
  • Know when (and how) to increase prices
  • All levels of wedding photographers will benefit

Are you satisfied with the money you're making with wedding photography?

Are you sure your pricing is working?

Here's the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single wedding by improperly pricing themselves.

Now for the good news: you can make back that lost income almost overnight. And that's without improving your current website, portfolio, marketing, etc. All it takes is some thought and an hour on a word processor.

I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers - who are obsessed with cameras, lenses and photography technique - I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.

Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.

In this course I will show you exactly how to lay out your pricing. You'll learn:

  • the 10 most important principles for wedding pricing success
  • how to set your starting price
  • when and how to raise (or lower) your prices
  • how to build wedding packages that work
  • how to sell more album packages
  • how to make sure you don't get "bargained down" with every single wedding
  • how to handle down-payments and refunds
There's no fluff and no padding in this course. It's not a minute longer than it needs to be for you to learn the system. I'll walk you step-by-step through the entire pricing process. Nothing will be left to guesswork.And if you have any questions that are not answered in the course, I'll be there to answer them in the discussion section of the course. Every wedding you book without using the methods in this course is costing you money! So don't delay and please enroll now.
Who this course is for:
  • Wedding photographers that want to earn more money
Course content
Expand all 25 lectures 57:39
+ Pricing Principles
11 lectures 21:27

Yes, managing your costs is an important part of running a successful business. Just don't make the mistake of pricing your photography on costs. In this lecture we'll talk about the downside to cost-based pricing and what you should be doing instead.

Preview 03:18

How much YOU would be willing to pay has NOTHING to do with what you should charge.

Preview 01:28

Unlike businesses that can scale up, photography has a fixed inventory. Therefore, in order to make a decent income you need to earn as much as possible from each and every wedding.

Preview 01:57

Packages work, so use them.

Preview 02:26
Don't Have Too Many Packages

Put the highest price package

Put Your Highest Price Package On Top

Don't include too much "stuff" in your packages.

Don't Include Too Much Stuff In Your Packages

At least put your starting price on your website.

Put Your Starting Price On Your Website

Stand by your pricing and you'll actually get more clients, not less.

Be Confident In Your Prices

Why your middle package is so important.

Your Middle Package Is Your Money Package

Your "10 Principles" cheat sheet.

The 10 Principles
+ Determining Your Starting Price
3 lectures 08:41

What we'll cover in this section.

Section Overview

Use this exercise if you're unsure how to go about determining your base price.

A Base Price Discovery Exercise

In this lecture you'll learn when (and how) to raise or lower your prices.

When To Raise (or Lower) Your Prices
+ Creating Your Packages
5 lectures 12:37

In this lecture we'll build our base (a la carte) package.

Your Base (a la carte) Package

This is the Big Kahuna - your middle package. Here's how to put it together and how to price it.

Your Middle Package

More details on your critical middle package.

More Thoughts on the Middle Package

How to design your flagship package.

Your High End Package
Sample Packages
1 page
+ Best Practices
5 lectures 11:12

In this lecture we'll discuss why your packages should include album credits, not pages.

Why You Should Use Album Credits

Why you need to define sides, pages and spreads.

Spreads vs. Pages

Naming your packages.

Package Names

What to call the initial payment, what to charge, and refund policies.

The Down Payment

A review of what we've learned in the course.

Course Wrap Up