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Photography & Video Commercial Photography Wedding Photography

Wedding Photography: Build a Referral Generating Machine

A step-by-step system to get a continuous stream of referrals for your wedding photography business.
Highest Rated
Rating: 5.0 out of 55.0 (26 ratings)
211 students
Created by Laurence Kim
Last updated 3/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Make a great first impression with clients.
  • Build a strong connection with clients and vendors even before the wedding.
  • Become a rock star in your client's eyes.
  • Approach other wedding vendors with confidence.
  • Implement a system designed to get more referrals.
  • Get more referrals from other wedding photographers.

Requirements

  • Students need a strong desire to build their business and a willingness to put in the work.

Description

Do you want more wedding photography clients but are not sure how to get there?

Are you spending thousands of dollars on advertising with limited effectiveness?

Are you spending hundreds of hours on social media but getting no results?

It doesn't have to be this way.

Within 3 years of launching my wedding photography business, over half of my business came from referrals.

Referrals are the MOST effective way to generate new business. Nothing is more effective than a referral.

Just think about it - what would make you more likely to eat at a new restaurant: an advertisement you see in a newspaper or a glowing testimonial from a friend that ate there?

It's not even close.

In this course you'll learn a step-by-step system for generating referrals from clients, from wedding vendors, and even from other photographers. This won't be a vague outline - I'll give you exact instructions: what to say and what to do.

Follow the steps outlined in the course and you'll be on your way to generating a referral generating machine for your wedding photography business.

Here's what some students have said about this course:

- Amazing course! Gives a lot of concrete and simple steps. Thank you very much!

- Wow... this course was EXACTLY what I needed to hear. I have been capturing wedding moments for 8 years now and this course will take me to the next level and I also love how its broken down into small 5-7 minute videos..it makes the information way more digestible.! I am already going to be implementing his techniques today!

- I really liked taking this course. The information was clear, concise, and actionable. I immediately did many of the things that were recommended in the course and made two connections that I am hoping will eventually lead to referrals. Also, I asked a question and Laurence actually replied:)

- I love Laurence Kim's easy-to-follow guidance! His ideas on creating a wedding referral program are fantastic, and I really enjoy his clear and straightforward delivery format. Well done, Laurence!


Who this course is for:

  • wedding photographers

Course content

5 sections • 24 lectures • 1h 12m total length

  • Preview02:38
  • Preview02:00
  • Preview01:39

  • Preview02:07
  • Preview02:31
  • Style Resources
    00:40
  • What to do before the wedding
    06:17
  • At the wedding
    04:26
  • After the wedding
    06:43
  • Client referrals wrap up
    01:27

  • Vendor referral overview
    01:23
  • Before the wedding
    02:53
  • At the wedding
    01:53
  • The wedding blog post
    04:38
  • Cultivating Relationships
    05:37
  • Building a referral relationship
    06:22
  • The Mastermind Group
    03:02
  • Vendor referrals wrap up
    02:03

  • Section overview
    01:46
  • Finding other wedding photographers
    03:49
  • Choosing a photography referral partner
    02:16
  • Setting up the referral system
    03:41
  • Email template
    00:28

  • Wrap Up
    01:46

Instructor

Laurence Kim
Photographer, Small Business Coach and Teaching Expert
Laurence Kim
  • 4.7 Instructor Rating
  • 611 Reviews
  • 2,671 Students
  • 10 Courses

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.

I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.

Now I want to bring my training experience to a world-wide audience through Udemy.

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