
Explore the opportunities of China's e-commerce market, including market research, regulations, and the rise of cross-border shopping, while leveraging WeChat shop features and official accounts to build a brand.
Explore how China regulates cross-border e-commerce through the CBC program, including registration, white lists, import limits, and tariff changes for foreign sellers.
Explore what is selling in China’s e-commerce, from fashion to furniture, toys, electronics, and food, and learn how tiered spending power and regulatory rules shape profitable cross-border choices.
Identify hot products through Chinese market research by using platforms like Baidu, Taobao, Tmall, and Ding-Dong, and compare Mandarin searches and pricing to optimize margins and shipping.
Learn to research Chinese e-commerce platforms, focusing on Taobao, its risks and opportunities, and use Mandarin searches to compare prices, navigate listings, and chat with sellers.
Explore the key differences between personal and official WeChat accounts, including blogs, service and subscription types, and how regional server and language limits affect discoverability.
Learn how to set up a personal WeChat account across China and abroad, selecting the right version and registering with a phone number to access wallet features.
Navigate WeChat’s four core sections: chat, contacts, discover, and me, to manage chats and official accounts. Explore moments, scan QR codes, and access wallet features with a Chinese phone number.
Explore how to sell on WeChat by building groups, posting product moments, and using official accounts, with social validation and commission-based strategies for Chinese and foreign users.
Learn to use broadcast messages to reach up to 200 contacts, selecting groups and sending text, photo, or video with personalized messages to boost engagement.
Learn how to use moments in WeChat to showcase products with photos, short videos, and links, craft Mandarin captions, and drive engagement and sales through visuals, scarcity, and social sharing.
Explore how likes on WeChat moments boost exposure and sales by encouraging engagement and sharing. Learn best practices, risks of giveaways and hacks, and how genuine relationships grow your audience.
Learn how to set up the we shop app, create and link your account, and customize shop details—photos, name, operator, tags (translated to Chinese) and a we chat QR—for discoverability.
Set up and customize your weShop in part 2, choosing themes, configuring notices, building shipping rules by location, and enabling identity verification and secure payments.
Learn to set up your we shop, navigate the left and right screens, and manage products, orders, analytics, customers, and income, while exploring advertising, services, university, supply, and affiliate marketing.
Learn how to register an official WeChat account, choose a subscription or service account, and complete company verification using a Chinese ID and bank details.
Get started with your official WeChat account by logging in with email and password, then confirm access with a qr code for two-factor security. Access the dashboard to publish articles.
Discover which WeChat official account functions you can use, how verification unlocks features, and how to leverage dashboards, statistics, and tools like navigation menus, QR codes, and surveys.
Set up and manage your official account functions, including auto responders for new subscribers, keyword-triggered replies, admin messages, and a three-part menu with text, photo, audio, or video responses.
Analyze subscriber analytics to track subscribers, unsubscribes, and net interactions with daily, weekly, and monthly changes, plus demographics by gender, language, location, and operating systems and phone models.
Explore the official account article analytics dashboard to analyze article performance by date, views, shares, favorites, and click-throughs, and to interpret engagement trends for boosting reader engagement.
Explore menu analytics for official WeChat accounts, tracking clicks, unique clickers, and average clicks per person across 7, 15, or 30 days, and compare menu versions.
Explains the administration page of a WeChat official account, detailing display photo, QR code, name and nickname settings, verification checks, and the choice between subscription and service accounts.
Publish content on your official account by editing articles and managing titles, authors, and bodies. Configure comments, original content status, and copy permissions; choose photos, videos, music, audio, or surveys.
Learn to craft engaging WeChat content with four post formats: voice, video, photos, and text articles. Promote with logos, author boxes, bilingual audio, and clear calls to action.
Explore how western entrepreneurs succeed in China by adapting to local practices, building scalable, quality meals and platforms, and connecting expats with local restaurants.
WeChat Millionaire is the result of a year-long collaboration between Meir Simhi, an Israeli entrepreneur specializing in e-commerce (living in China for almost 10 years), and Sean Weisbrot, an American entrepreneur specializing in Chinese culture/market entry/sourcing/distribution who has lived in China for almost 9 years).
Sean has lent his voice to guide you through the course and what might feel like an insurmountable task: understanding the Chinese mindset and the platforms necessary to make it big in the Chinese market.
Sean has a Psychology degree from the University of Florida, and has spent his entire adulthood living in China while teaching himself about Chinese culture, society, and not to mention he's self-taught fluent and literate in Mandarin at a professional working level.
Meir has built courses related to entering Amazon, as well as how to become a better entrepreneur. He has successfully run an Amazon business for over 5 years, and is in the process of selling his last brand in order to focus on ecommerce consulting and management.
This course is broken into 4 parts:
Module 1 discusses the current economic and political situation in China, as well as some FAQs and how to research the market to know what to sell.
Module 2 teaches you how to get onto WeChat, China's ONLY social media network used all day, every day, for everything from making arrangements with friends, negotiating trade deals, finding jobs, organizing dates, etc.
Oh yeah, it's also how MOST people sell their e-commerce products!
Module 3 breaks down the process of building a WeShop, the official ecommerce platform built by Tencent, the owner of WeChat.
Module 4 brings it home with how to establish a blog on the very popular Official WeChat Account for businesses.
If you have questions at any time, especially related to sourcing, distribution, or business registration, please email us at info@consultnami.com for support!