
This course introduces a 50-point SEO audit checklist to identify low-hanging fruit, fix issues, and boost search rankings, with templates and step-by-step guidance.
Explore options to enhance your Udemy course experience, including marketing help via Q&A and sharing your business, monthly Zoom office hours, and adjustable video speed, captions, and transcripts.
Explore seo for 2026 with practical, feasible methods that prioritize ai recommendations, free video access, and resources to help you get ahead in the evolving search landscape.
Identify crawling and accessibility issues, duplicate content, and thin or bad content to ensure Google can access your site, and fix problems quickly—you have 100% control.
Explore how Google Search Console helps monitor a website's health and rankings with a free tool, and note you can study theory now even if you don't have a website.
Master Google search console to track page rankings for keywords and verify domain ownership via DNS or text records, a free, essential SEO tool.
Create and submit a sitemap.xml to help the Google bot crawl your site, test crawlability in Google search console, and fix broken links to improve indexing.
Discover how the Google Search Console's new experience section highlights page experience, core web vitals, and mobile usability, and learn to diagnose and fix issues affecting ranking.
Learn to use free Dead Link Checker to crawl your site, identify broken links, and fix or remove them across your domain to boost site speed and search engine rankings.
Learn to use uptime robot to monitor your website uptime, view uptime history, and work with hosting support or freelancers to fix issues and protect Google rankings.
On-page seo tactics focus on eliminating duplicate, bad, and thin content by using noindex meta tags, robots.txt, canonical tags, and 301 redirects to guide Google to index the best pages.
Identify and fix not indexed pages in Google Search Console by addressing duplicates and thin content, then remove or noindex or block pages using robots.txt or a temporary removal.
Discover how Google Analytics 4 tracks user behavior across devices, addresses privacy challenges with AI-based predictions, and integrates with ads to help website owners make data-driven decisions.
Discover how Google Analytics 4 uses an event-based model, enables custom events and data streams, and employs predictive analytics to improve audience targeting and insights.
Set up Google Analytics 4 from scratch to audit your website traffic, create a property and stream, install the tag, and use WordPress or manual integration.
Connect GA4 to your website by creating a data stream, obtaining the measurement ID, and applying it via manual HTML or a WordPress plugin for seamless data collection.
Learn how to use Google Analytics 4 with a Google Merchandise Store demo, create custom reports, and compare predefined insights to optimize conversions.
Learn how to use Google Search Console and Google Analytics together to monitor SEO health, track ranking, clicks, impressions, and analyze user engagement to boost conversions.
explore domain level factors and URL structure, debunk myths about domain age, page rank, and domain rank, and distinguish outdated concepts from current SEO realities.
Domain age matters less than domain history; older domains may have links, but ranking relies on good content, building links, and social media activity, with new sites needing patience.
Clarify PageRank and domain authority, trace their history, and explain why these scores are less impactful than content quality in ranking today.
Prioritize fixing pages by money-making potential, ranking the most lucrative higher to boost revenue quickly. Then focus on product pages and the homepage, before content pages offering free tutorials.
Keywords in domains do not help rankings and can hurt if overly specific; prioritize branding and long-term usability, while acknowledging occasional keyword relevance like 'jobs' may boost clicks.
Secure your site with an ssl certificate to enable https; Google ranks https domains higher, so use Google docs or hosting support to set it up.
Structure your website with folders and page names that use relevant keywords, avoiding stuffing and generic names. Keep urls concise, under about 100–120 characters, to improve click-through and clarity.
Explore on page seo fundamentals, from mobile friendliness and image usage to strategic keyword placement in title, description, and meta tags to boost site visibility.
Explore how mobile friendly design affects search engine optimization by highlighting Google's mobile-first indexing and using the mobile version for ranking and content delivery.
Use the Google mobile friendliness check tool and Lighthouse to identify mobile performance issues. Learn quick fixes like image optimization and caching to improve core web vitals and ranking.
Boost seo by delivering engaging, well-written content that improves dwell time and user experience through a clear niche, expert insights, and skimmable, readable layouts.
Learn to set the SEO meta title and meta description by hand in HTML, editing the title and description tags for your pages.
Craft a cornerstone page with long-form content, rich media, and long-tail keywords, using a single h1, multiple h2s, and interlinking.
Learn how to optimize images for search by using the alt attribute and title tooltip within the HTML image tag, boosting keywords and image seo.
Learn to perform a keyword research SEO audit by selecting the right keywords, checking keyword density, and preparing your site for both typed and voice search.
Discover 13 practical keyword research strategies, from local and problem-search approaches to synonyms, customer conversations, competitor insights, and search suggestions, to drive targeted search engine optimization.
Explore keyword density and keyword stuffing, and why Google penalizes stuffing. Learn to write naturally with a target density of 3%–7% using SEO review tools.
Master voice SEO by optimizing for Google voice SEO and the answer box, prioritizing local search. Develop longer, natural-language queries with keyword research and content pages in a question-and-answer format.
Learn how website speed impacts SEO and user engagement, and discover practical steps to speed up WordPress sites or hand-built HTML, with broad principles applicable to other builders.
Identify how the browser's critical rendering path builds the DOM from HTML, CSS, and JavaScript, and eliminate slow or blocking resources to improve load speed and SEO.
Observe a case study on removing unused CSS and reducing render-blocking stylesheets to achieve immediate performance gains and faster first meaningful paint.
Learn to measure and improve website speed using three industry standard tools—GTmetrix, PageSpeed insights, and Lighthouse—and interpret results to reduce unused JavaScript and enable text compression.
See how compressing a large image reduces load time and boosts performance scores in a case study from the 50-point website seo audit.
Explore a case study on speeding up a site by making JavaScript calls asynchronous and reordering library loads, reducing render blocking and improving first meaningful paint.
Learn to perform an SEO audit with my comprehensive 50-point checklist. You will be able to not only identify problems on your site, but I'll show you how to fix them on your own.
My goal is for you to be able to find and fix SEO problems on your site. You will only need to hire freelancers to do the intermediate to advanced technical work that is beyond SEO.
Sometimes you will encounter SEO issues that can be fixed by a software engineer or a network engineer. In those cases, I recommend that you hire a freelancer. But in most cases, I show you how to fix the SEO problems on your own.
AFTER THE SEO AUDIT, YOU WILL HAVE:
After performing the SEO audit, you'll have a list of improvements and an ability to implement:
Making your site mobile
Improving site load speed
Content quality
Optimal content strategy with full site crawling, indexing, and ranking potential
SELL SEO AUDIT SERVICES AS A FREELANCER OR AGENCY SERVICE
SEO audits are a popular service to provide. After this course, you'll be able to impress potential clients that you will give them an impressive and comprehensive site audit with many actionable items they can implement. After that, you will be able to implement most of those action items and make more revenue from that.
SEO AUDIT BETTER THAN FREELANCERS CAN DO FOR YOU
There are many freelancers who offer to do an SEO audit. But they won't do an SEO audit as thorough as the SEO audit you can do by following this course. The 50-point SEO audit in this course is one of the most thorough you'll see.
HOW I WOULD RECOMMEND APPROACHING THIS COURSE
I would recommend to first perform an SEO audit on your own website so you can see the nuances of performing every check and fixing every problem you have.
After you perform the SEO audit on your own website, I'd recommend selling an SEO audit service on freelancing websites so you can gain more experience in this field.
If you don't have a website, I'd recommend creating your own small business website so you can practice all the skills you'll gain from this course.
As you gain more experience creating SEO audits, you can charge higher prices and position your business less as a freelancer, and more as an agency.
USE THE GOOGLE SEARCH CONSOLE
The Google Search Console (formerly known as Webmaster Tools) is free. It gives you information about your site indexing, crawling, and ranking of many of your pages for various keywords. We use the Google Search Console extensively in this course. It is a very helpful tool during an SEO audit.
SEO AUDIT SKILLS YOU WILL LEARN:
What an SEO audit is
How to perform an SEO audit
You’ll discover the 4 parts that make up every SEO audit
Website speed SEO audit
Common technical SEO problems a websites can face
On-page SEO audit
Internal link structure and navigation audit
I'll show you how to audit a websites URLs and find any 404 pages
SEO audit for page titles and meta descriptions
SEO audit for duplicate content
Thin content SEO audit
SEO audit to find broken links on your website
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
Invest in your future! Enroll today, perform your own SEO audit, and find ways to rank your website higher. Or make money by performing SEO audits for clients.