- 1.5 hours on-demand video
- 1 article
- 7 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.Try Udemy for Business
- Write effective copy and content for their business website, by using best practice and following tried-and-tested examples.
- Students need to have an idea of the type of business and website they want to build. Or, if they already have a website, they should know what they'd like to improve, for example their current website's conversions.
This course is all about website copywriting: what to write, how to write it, and how to ensure your business' website copy makes the right impression on your audience.
You don't need to be (or hire) an award-winning copywriter to get great results with your website. This short course will show you how to write your web copy quickly, confidently and effectively, for each of the 7 essential pages of your business website:
- About Me page
- Services page
- Products page
- Resources page
- Contact page
Whether you're a coach or a consultant, an author or a speaker, a freelancer or a blogger, a mathematics tutor or a magician, your website will need most or all of these 7 pages - and you'll need the right words to put on each page. This course will give you the vital copywriting skills required to write your website copy yourself.
Easy-to-follow examples and optional templates are provided to help you write compelling website copy without starting from a blank page every time. For those who prefer to sit and read, we also have an optional companion book that you can use to enhance your knowledge of web copywriting best practice.
- This course is designed for small business leaders who want copywriting guidance and to build a strong website, or enhance the one they currently have.
- This course is not for someone who has no interest in building a website or developing an online business.
Hi, I’m Jim Hopkinson, the Director of Courses at Mirasee. We provide in-depth training like this course, to help you build and scale a profitable audience business.
In this video, I formally welcome you to this course.
The business world has changed. John D. Rockefeller, Andrew Carnegie, Henry Ford - these titans of industry had something in common. As they established their dominant position in the market, it was difficult for competitors to challenge them. Things are very different for would-be entrepreneurs today. Learn more in this lesson.
Your website’s homepage is the hub of your online business. In this section, you will discover the key elements needed for an effective homepage that conveys your message to your ideal customer. This lesson introduces these essentials and puts your overall website design strategy into perspective.
“The resume is dead! The bio is king!” says storytelling expert Michael Margolis, and especially if you’re an entrepreneur of any kind, it’s advice you should heed.
Using renowned entrepreneur Gary Vaynerchuk as an example, we’ll break down why in this lecture.
In this lecture, we discuss five About Me-related elements to consider - using examples from successful online businesses like Michael Hyatt, Marcy McKay, and The Muse. These additional pieces of information help visitors navigate your site, allow them to get to know you even further, and help build trust.
There’s a single phrase to keep in mind when putting together the Services page on your website: How do I help people?
In this lecture, we’ll provide four methods that you can use to help your audience.
As you help more and more people, you’ll quickly learn there is only 24 hours in a day and one of you. You can easily hit a wall in your productivity.This lecture will provide alternatives to helping your audience without pulling you apart.
There are many other creations that could fall under the Products category. This could include smartphone apps, WordPress plug-ins, PDF downloads, spreadsheets, Photoshop templates, or lecture tutorials. In this lecture, you’ll learn what you need to set up a sales page, and how to price your digital products.
Every profession has unique tools to do their job, and people are usually curious what they are. Your website’s Resources page is the place to list them. In this lecture - we’ll explain why it’s important, what type of resources to list, and how it can give you a huge boost in authority.
Within your given niche, your readers are going to trust your recommendations on the products you use and endorse, especially if they can see if in practice. In this lecture, you’ll discover why these recommendations are so powerful, using Gideon Shalwick, an entrepreneur and marketing expert in the online lecture space.
One of the adages in business you may have heard is that customers buy things from people they know, like, and trust. If you’re just focusing on the business side of things, you’re only seeing half the picture. In this lecture, you’ll discover the other half of the success equation.
We’ll explain how to inject character and personality into even the most mundane tasks, using New York-based photographer and storyteller Parris Whittingham (FromParrisWithLove.com).
In this short lecture, we’ll explain why it’s important to have a Contact Page.
Congratulations on completing our "Website Copywriting" Course. Now, I want to share a few parting thoughts with you, before you go on your way. You've already got a stronger and more solid foundation in your website than most other entrepreneurs, and I expect great things for and from you as a result. Because now that you have this power online, you also have the responsibility to use it to fulfil the true meaning of business: to sustainably, and profitably, achieve the goals and create the positive impact that you care about.
As a thank you for grabbing the "Website Copywriting" course, we want to continue to offer you additional resources to empower you to grow your business. We provide business education that equips you to impact your community and change the world.
In this bonus - you'll have access to:
- 3 business guides (Design your Audience Business, Increase your Exposure/Traffic, Make More Income/Impact)
- 9 special Engagement Reports (each one segmented for artists, authors, bloggers, coaches and consultants, e-commerce, start-ups, freelancers, internet marketers, and intuitive marketers)
- Our community, with over +40,000 subscribers
- as well as a free copy to "Engagement from Scratch", a 300 page ebook, with over 200+ reviews and at a 4.8 review on Amazon.