Website & Landing Page Personalization with Google Optimize

Name: Website & Landing Page Personalization with Google Optimize
Rating: 4.4 (18 reviews)

Create Personalized Website & Landing Page Experience for Better User Experience and Higher Conversions

Created byAnil Batra

Last updated 12/2019

English

English [Auto],

What you'll learn

What is Website Perosonalization
How can you use Website Perosonlization
Use Google Optimize for website personalization
Learn how to create different experience for Mobile v/s Desktop
Learn how to create personalized experience for new visitors to drive more conversions and sales
Learn how to personalize website experience or messages for various mobile devices.

Course content

4 sections • 10 lectures • 1h 8m total length

Introduction4:11
Learn how to use Google Optimize to create a personalized website experience that drives conversions, with real-world ideas you can implement immediately.
Personalization Framework5:10
Explore how personalization tailors website experiences for specific visitor groups, outlining why, what, and who. Use web analytics, surveys, user feedback, and third-party research to guide implementation in Google Optimize.

Setting up Google Optimize Container4:00
Set up a Google Optimize container, link your Google Analytics property, and deploy the script to run personalized experiences and A/B, multivariate, and redirect tests.
How to setup Personalization Experience in Google Optimize10:27
Create a personalization experience in Google Optimize that displays a phone number on mobile and a contact us button on desktop, using site changes, audience targeting, and previews.
Personalization Performance Reporting9:54
Explore how to access personalization reporting in Google Optimize and Google Analytics, including event-based reports, segments, and custom reports, with linking details and comparisons.

Personalize Website or landing pages based on Technology or Device11:26
Personalize landing pages based on visitor technology with Google Optimize, using audience targeting to tailor the e-commerce home page for mobile, desktop, tablet, browser, operating system, and mobile device info.
Combining Multiple Targeting Conditions for Better Personalization7:24
Combine multiple targeting rules in Google Optimize to deliver the right message to the right user, such as showing a phone number on mobile for United States visitors only.
Personalize Experience for New Visitors to drive customer acquisition and sales8:29
Personalize your website for new visitors with Google Optimize by offering a 25 percent off coupon to drive new customer acquisition, displaying the message on every page.
Personalize Landing Pages for visitors coming from a specific Website or Page6:27
Use Google Optimize to personalize landing pages for visitors from a specific site, showing a tailored message and offers based on the referring URL and audience rules.

Requirements

Basic Understanding of Google Optimize
Understanding of Google Analytics
Have a Google Analytics Account
Have a Google Optimize Account

Description

In this course you will learn how to develop personalized Website and Landing Page experience with Google Optimize. Personalization is one of the top way growth hackers use to drive growth.

Not only you will learn how to use Google Optimize for personalization but also get ideas of personalization that you can use right away to create better user experience and drive higher conversions. The concept I will show you applies to any website, wordpress blog or ecommerce store. If you are familar with A/B Testing then you know that it is a great way to figure out what works, personalization takes it one step further by helping you create website and landing page experiences based on your learning from A/B tests.

What is in this course

What is website/landing page personalization and why it makes sense
Frameworks for Personalization
Setting up Google Optimize account for personalization
Personalizing based on Users' Device - Mobile, Desktop, Tablet etc.
Get Personalization Experience reporting in Google Analytics
Combining targeting rules to create the desired personalization rule
Personalization based on technology used by site visitors
Drive new customer acquisition by personalizing a message for new visitors.
Many more to come...

Why you should learn from me?

I have been in Digital Marketing, Data and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:

Website developers
Small business owners
Digital Marketers
Website Deisgners
Digital Strategists
Digital Analysts
Growth Hackers

Website & Landing Page Personalization with Google Optimize

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 9min

Getting Started3 lectures • 24min

Beyond Basics4 lectures • 34min

Bonus1 lecture • 1min

Requirements

Description

Who this course is for: