Webinar Sales Funnel with Live Streaming Webinar Marketing

Have you ever watched a webinar?  Did you think that it was all very easy and straightforward?  Well, let me reassure you that once you have taken this course, you will answer yes to that question but let me also explain to you that all is not as it seems!  Watch this video to find out why!

If you are not sure whether you should be doing webinars, then lets deal with this issue first, or there is not much point in you enrolling in this course.  Here are 10 good reasons why you should be doing webinars.

The PDF of the slide deck is attached to this lecture as an additional resource.

Many entrepreneurs are worried about hosting a webinar because they don't have a large enough list.  What if I market my webinar and nobody comes? Well, here is the answer.

The PDF of the slide deck is attached as an additional resource for this lecture.

I want to highlight five basic errors that you should avoid when you put on a webinar.  These are simple mistakes but very often made by inexperienced presenters and I don't want you to lose sales by repeating these mistakes.

The PDF of the Slide Deck is attached as an additional resource to this lecture.

Getting the Scheduling of Your Webinar right is absolutely critical to your attendance levels, here I explain the best time and days for you to present your webinar.

The PDF of the slide deck is attached as an additional resource for this lecture.

Your presentation is a critical component of your webinar and delivery is as important as content and style.  Here are seven presentation errors which are made by the inexperienced and you can easily avoid them if you know what to look for

The Slide Deck is available as a downloadable PDF attached to this lecture.

Making a mess of the technical side of a webinar can kill the whole event stone dead.  Having spent weeks preparing for your webinar, and carefully marketing it to your audience, you really must avoid making these easy to avoid basic errors.

The PDF of the slide deck is provided as a downloadable additional resource.

What is in a Workbook? This is a means of enhancing your engagement levels in your webinar and so much more!  Find out why I think they are a great tool for all Webinar presenters.

The PDF of the Slide Deck is available as a downloadable resource with this lecture.

Now I want to work with you to build up a more detailed understanding of the framework, the Anatomy if you like, of a Webinar.

I want to start by outlining the framework of a webinar so that the structure is clear to you.  There are seven stages which I explain in this lecture

Lets take a closer look at what is involved during the Webinar Welcome. It is so important that you start your event in the right way if you are going to host an effective event that results in your attendees taking the action you want at the end of the webinar in the Pitch Phase.

Please download the attached Welcome Script Template to use when you are preparing your own Welcome Script. I have also attached a PDF of the slide deck for you to use as an aide memoire.

It is really important to get your webinar off to a strong and timely start and I explain in this video how you can best do this.  I have attached a PDF of the slides to help you with your own preparation.

This section of your webinar is all about establishing your credibility and explaining to your audience, who may not know you well, WHY you are the right person to be delivering this content.

I have attached a copy of the slide deck in the downloadable resources to help you further.

You must completely exceed the expectations of your audience when you deliver your core content.  I explain why!

The slide deck is also attached as an additional resource to help you.

Now we come to the critical part of your webinar, the Pitch.  If you have done everything right up to this point you should have an audience willing and ready to follow your call to action and buy from you.

You will find the PDF of the slides in the Additional Resources.

Finally, we come to Stage 7 which is the Question and Answer session. There are still opportunities to sell here and I explain how you should run this segment of the presentation.

The slide deck may be found in the additional resources section of this lecture.

I just want to summarise, using a mind map, what we have covered to help you to get this framework clear in your minds.  This is the foundation stone of your webinar and understanding this clearly will make the creation of your webinar much easier.

To summarise this section, I have included a PDF of a mind map to help you with your own preparation of your Webinar.

I have provided a template for you to begin designing and writing your own webinar which you can download and use.

This section is all about getting you started with your webinar presentation, its design, content and script.  I just want to focus you on the objective of this section and make sure we are all on the same page!

Your slide deck design needs to match the structure of a webinar and the material and number of slides should be designed to match the length of presentation you intend to give.

The Slide Deck is attached as a downloadable PDF in the additional resources section.

Before we take a look at the templates I have provided for you, let me share some guidance on creating effective webinar presentations.

The PDF of this Slide Deck is available as a downloadable resource to this lecture.

The PDF attached to this lecture contains 33 REAL webinar titles from which you can gather inspiration for your own webinar title and topic.

Now we are going to put some flesh on the bones by developing our webinar structure in more detail.  Here are some key slides you will need to include.

A copy of the slides is available as a downloadable resource attached to this lecture.

I have also attached a mind map outlining the key points made in this lecture.

You can find the templates attached to this file in PDF, Keynote and Powerpoint formats.

You can find the detailed description Templates attached to this lecture in PDF, Keynote and Powerpoint formats.

This is a good time to get the template open and start to outline your webinar, particularly the core content that you want to deliver.  In the subsequent sections, we are going to take a deeper dive into the content and structure of the webinar and you can refine your drafting as you go.

Now I want to take you another level deeper into this process and working with your draft presentation, provide you with even more detail to add to your script and your slides.

Now we are going to delve deeper into the Hook Section so that you really understand what you need to cover here on a slide by slide basis.  Getting this right is critical to keeping the attention of your audience all the way through the webinar.

I have attached a copy of the slides as well as a mind map to help you to capture all the information about this section.

The first task you have in the Introduction Stage is to establish your credibility.  Your audience may not be familiar to you and they will need to understand why you are the authority that they should know like and trust.

The slide deck is attached in the additional resources section and I have also included a mind map PDF there too.

Telling your story is a vital part of the introduction stage of your webinar. This is where you really need to connect with your audience and this lecture shares some techniques for doing this.

A copy of the slide deck and a mind map of the topic are included in the additional resources section of this lecture.

Now is the time to start building your audience up towards the teaching/core content you have for them but you need to do some work to make sure that you have them in the right emotional state to be receptive to your message.  This lecture explains how this is done.

I have included a PDF of the slides and a Mind Map of the points in the additional resources section for you to download.

Before you launch into your content, you need to work on your audience's mindset and dispel their negative self limiting objections.  This lecture explains what this entails and what you have to do!

The slide deck is attached as an additional resource.  No need for a mind map on this one.

This lecture summarises this Section on getting the components of the Hook and the Introduction nailed down.  To help you further, I have created a Cheatsheet/Scripting Tool PDF which is designed to help you start to draft your webinar. Its a downloadable PDF attached with this section. The Slides may also be found in the same place.

Now we are going to deep dive into the Core Content and Transition to the Pitch sections of the webinar.  Seat belts on and get your draft webinar presentation out! 

It is down to you to deliver your core content but I want to provide you with some guidance on how this should be done so that you can have the best possible results!

The PDF of the slide deck is attached to this lecture in the additional resources section.

There are some key components in core content delivery which will make your presentation more credible and effective and these are explained in this lecture.

The PDF of the lecture notes is attached in the additional resources section.

The Transition to the Pitch is all about making your audience feel that they are asking you for more information rather then you making an overt sales effort towards them.  If they feel that they are being sold to then you are not doing your job.  They should feel that they are asking you for more information.

The PDF and a Mind Map are attached to the Additional Resources.

I suggest that you take a time out from the course and using my scripting tool and the Presentation Templates draft your Core Content and Transition to the Pitch Sections.  You can always come back and revise these but it will make the task of creating your webinar less daunting if you do this work now.

We are nearly on the home straight now.  This section is going to cover the detailed nuts and bolts of how you put together your pitch and handle the Q&A session in the most advantageous manner!

The delivery of your pitch is the make or break of your webinar.  If you have done everything correctly up to this point your audience should be absolutely ready to buy from you when you unveil your product for them.  This is an orchestrated process that has to be done in the right way.  This lecture explains that process step by step.

The PDF of the slides is available as a downloadable resource to help you further.

The Close is the the most important script in your entire webinar and its vital that you understand its purpose and how to deliver it to best effect.  This comes immediately before your first call to action and it is important to give your audience the right emotional decision trigger right before you ask them to buy.  This lecture explains the process step by step and I have included three example scripts for you to down load as well at the slide deck PDF.

The way you handle the Q&A session can have a significant impact on your sales so treat it with care and respect. You have held the attention of your audience throughout your webinar.  If they are still there at the end and want to ask questions, its because they are still interested in your product and probably have not yet made a purchase.  In this lecture I explain what you need to do and the Slide Deck is also available to help you, as a downloadable resource.

This is now a good time to pull out the scripting tool attached to this lecture and the Presentation Template and spend some time drafting your Pitch.  Take your time and create more content than you need.  

Your presentation can make or break your webinar. Here is some direct advice on how to make more impact with your presentation.

The slide deck PDF is attached as an additional resource for this lecture.

If your title does not get the attention of your audience, your chances of them rushing to sign up for your webinar decrease significantly.  I share with you some ways to increase the effectiveness of your webinar title which will consequently improve your sign ups.

The PDF of this Slide Deck is available as a downloadable resource with this lecture.

You set the energy level for your webinar and it needs to be high.  From the start this will energise your audience, make your event much more fun and ultimately will lead to higher sales from more engaged participants.  Here are a few suggestions on how you can achieve this.

The PDF of the Slide Deck is available as a downloadable resource attached to this lecture.

There are two critical things to tell your audience in the first five minutes of your webinar which are going to have a material positive impact on the sales potential of your webinar.  I share exactly what these are in this lecture.

The PDF of the slide deck is available for you to download as an additional resource to this lecture.

We are all hard wired for stories, to be interested and fascinated by them.  In this lecture I explain how and why you must include stories in your Webinars if you really want to connect with your audience.

The PDF of the Slide Deck is available as a downloadable resource with this lecture.

Selling to your audience requires skill and an understanding of the Selling Triggers which will get them to buy.  These are explained in this lecture and armed with these you can build them into your content to enable you to convert more of your webinar attendees to paying customers.

The PDF of the lecture is attached as a downloadable resource with this lecture.

Perfect people do not exist and therefore you cannot come across in your webinar as perfect.  Here is how to avoid this pitfall and what you should do to show your vulnerabilities.  

The PDF of the Slide Deck is available as an additional downloadable resource to this lecture.

You want your prospective Webinar attendee to feel a sense of urgency when they arrive on your webinar landing page.  How do you do this?  I explain in this lecture.

The Slide Deck PDF is available as a downloadable additional resource to this lecture.

Why bother indeed?  These are an important part of establishing your personal and product's credibility. I explain more in the video.   The PDF of the slide deck is available to download as an additional resource.

This is an example of a testimonial that was provided by one of my coaching students.  This is the sort of testimonial that you are looking for to support your webinars.

Before we start going through the 15 email sequence, it is important to make sure that the emails contain all the key information that your attendees will need to know.  This will need to go in your first Invitation email but much of the information will also need to be included in the follow up emails as well.

Every webinar needs to be accompanied by an email marketing campaign and getting this right is the secret to firstly having a good attendance by engaged potential buyers and making the most of the follow up phase to convert more potential customers into buyers.  In this lecture, I want to walk you through the timetable of a Webinar Marketing campaign so that the time line is clear in your mind.

A PDF of the Slide Deck is available for download from the Resources Section of this lecture.

Audience segmentation is critical to the success of your email marketing campaign and this lecture shows you how to segment your audience before and after your webinar.

A PDF of the Slide Deck is available for download from the Resources Section of this lecture.

Now we discuss in more detail the types of emails that need to be sent.  This is fitted into the framework of the timetable and the audience segmentation that has already been discussed.

The Excel Spreadsheet shown in the slides is available for download in the Resources Section of this lecture.

A PDF of the Slide Deck is available for download from the Resources Section of this lecture.