
Webinars matter because they drive real customer engagement and trust through live, value-driven content, one-on-one interactions, and easy repurposing for credibility and reach.
Explore webinar formats, including the main speaker, how-to trainings, interviews, panel discussions, facilitation, coaching, and demonstrations, and learn to tailor them to your niche for greater value and engagement.
Define clear, measurable webinar goals—customer retention or lead generation—and match formats like how-to use products or live Q&A with repurposing and joint ventures to expand reach.
Compare slide tools such as PowerPoint, Kino, Open Office, and Google Slides, and design a compelling webinar with an engaging opening, core content, Q&A, and a clear call to action.
Learn how to build a complete webinar sales funnel—from registration to live, replay, and sales pages, plus follow-up emails and persuasive CTAs.
Leverage an auto-responder series to nurture webinar leads with pre- and post-webinar emails, reminders, and replay options, using four-step plan: define your audience, plan a content calendar, create content, publish.
Explore essential webinar marketing tools and hosting options, select platforms based on budget and tech comfort, and learn recording, PayPal payments, and affiliate strategies to grow your audience.
Harness paid and free traffic to build a webinar audience, using targeted Facebook/Twitter ads, blog placements, affiliate marketing, social media, email, and podcasts, plus engagement, interactivity, and disciplined follow-up.
Keep webinars concise and on topic with clear slides and active audience engagement, plan early, then monetize through paid or free formats and affiliate links.
As a digital content marketer, I am constantly looking for ways to build deeper relationships between my clients (Business Owners) and their customers. Webinars offer a very unique opportunity for you to have direct access to your customers attention, in a Live environment. Meaning you can share whatever information is on your mind about your product or service, AND interact directly with a real audience. Webinar Marketing is truly one of the best ways to build better relationships and deeper level of engagement with your next happy customer.
This course will take students of any level through the entire webinar creation processes, before going through the strategies need to successfully market a great broadcast.
No previous experience on webinar marketing is required, as we will go through each phase of digital marketing tool, step by step.
Video classes are used to teach this course, and this course is designed to be completed at the lesure of the student.