Webinar Benchmark & Logistics for a Great Webinar
What you'll learn
- What does a great webinar looks like
- How to plan a great webinar and the logistics consideration with benchmark insights
- What are the fundamentals for a smooth, engaging webinar, and what do to convert into sales opportunities
- How to mange the details in a structured way: Before, During and After the webinar
- Speakers tips for success
This new decade starts with COVID-19 global pandemic that changes the way we live, we learn, we communicate and we do marketing. Webinar is one of the best ways to help us connecting with our community, our customers. Over 55% of marketers and trainers increase the number of webinar they produce in 2020.
It is expected, even in the new normal, webinar is going to be one of the main channels to engage with your customers to promote good and services.
This course aims to provide learners (e.g. marketers, trainers, thought leaders) and anyone who wants to conduct a GREAT webinar with some good practices and guideline. This course is different from other webinar courses as we will focus more on webinar planning and logistics consideration (they are fundamental to a great webinar) which many of the webinar organizers easily miss.
I will start with some high level webinar planning logistics, webinar benchmark data, followed by what to do before, during and after the webinar. In addition, I will provide a speakers tips cue card which you can easily save and print it out as a easy reminder.
No matter you are new to webinar or frequent webinar organizers, this course will provide you some useful tips and insights.
Who this course is for:
- marketers, trainers, thought leaders and anyone who wants to conduct a great webinar
I am a seasoned strategic marketer & commercial leader, leading the strategic marketing function in multi nationals company. A Chartered Marketer and MBA in early 2000s. I am also a social entrepreneur and have been nominated as Spirit of Hong Kong Awards.
I have been invited regularly to teach and conduct workshops in universities to share knowledge on strategic marketing and social entrepreneurship.
I am also a judge panel and mentor for various business venture competition and social enterprise challenges for over 15 years.
Hope to share my skills and experience in this Udemy to inspire more learners globally.