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Keep shoppingDigital Marketing Framework - 2018 Edition
60 students
Digital Marketing Framework - 2018 Edition
Learn how to build an efficient process to your digital marketing and get traction off any budget. By Webgrowth Academy
Created byNeil Pursey
Last updated 3/2018
English
What you'll learn
- Develop a digital marketing framework
- Define and execute on client objectives
- Understand the influence that content has on digital marketing
- Package content that performs on Facebook and Google (SEO)
- Execute a content and SEO strategy
- Report on KPI's that influence business growth
- Understand how to integrate an Adwords, SEO, Social and Content strategy
Explore related topics
Course content
7 sections • 40 lectures • 3h 11m total length
Requirements
- You should understand the basics of SEO, Social Media, Paid Advertising but don't have to be an expert
- A willingness to learn new habits in digital marketing
Description
Learn how to punch above your weight. Webgrowth's digital marketing course is based on successful performance and growth marketing techniques. Neil Pursey takes you through the digital marketing process that Webgrowth uses in house and for their clients.
Neil strips away the complexities of digital marketing and keeps you focused on what matters and delivers a framework that can be implemented from small businesses to the largest corporates.
The RACE model
We use Smart Insights' RACE model and apply it to a performance formula to deliver exceptional results.
The Traction model
We focus on the digital components of the Traction model developed by Gabriel Weinberg and show how you practically identify opportunities within the following channels; Adwords, SEO, Social Media and Email.
Perfomance formula
Applying the formula "clickability X shareability X distribution" was a game changer for Webgrowth. We teach you how to apply these effectively within your campaign and how to build these KPI's into a reporting framework.
Search intent vs social interest
Content runs the web but how you package and promote this content determines if you get noticed or not. Throughout the course we touch on elements that influence search intent and social interest. Knowing your business objectives will ensure you have the right framework and methodologies to address each channel.
Who this course is for:
- Seasoned digital marketers looking for a strategic process
- Students wanting to get into digital marketing
- Career changers wanting to get into digital marketing
- Small business owners with an aptitude for digital