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Web Push Notifications: Fast Start Guide To Get Subscribers
Highest Rated
Rating: 4.6 out of 5(12 ratings)
67 students

Web Push Notifications: Fast Start Guide To Get Subscribers

Learn what web push notifications are and how to develop a Push Notification campaign to acquire and retain subscribers
Highest Rated
Created byAlan Higginson
Last updated 6/2016
English

What you'll learn

  • Know what push notifications are and how to use them to the best effect in your online activities
  • Select a push notification service provider suited to your requirements
  • Encourage your website visitors to subscribe to your push notification service
  • Create a push notification campaign that engages your subscribers
  • Keep control of your subscriber base and be able to migrate to an alternative push notification service
  • Understand and define the benefits to the customer of receiving push notifications from you
  • Establish your goals for your push notification program

Course content

8 sections • 11 lectures • 1h 6m total length

  • Welcome to the Web Push Notifications course. Here is what you will learn5:06

Requirements

  • To start using push notifications you will need the ability to add a small piece of code to your website
  • To operate a push notification communication program you will need to sign up with a push notification service provider, many of these offer free services
  • You will need to be able to define your goals for your online marketing communication programs
  • You need to be able to understand and describe the customer benefits which follow from them subscribing to your push notification campaign

Description

Learn how to create a web push notification marketing campaign and use it to bring valuable visitors back to your website

This course is going to give you a full understanding of what web push notifications are and how to use them in your online marketing activities.

After providing an overview of what web push notifications are and we cover how to understand and communicate the customer benefit such that you are able to encourage visitors to sign up to your push notification programs. We also focus upon understanding your business goals such that any push notification program you develop has a great synergy been beneficial to the customer and yourself.

The course covers examples of opportunities and how some online businesses are already using push notifications to great effect.

Mindful of delivering pragmatic learning which can be applied at the end of the course we also focus upon how to get permission from the visitor to send them push notifications in the future. This is expanded to cover the requirement to build an ongoing relationship with each subscriber such that your push notification program is not subject to large-scale unsubscribes and viewed as spam communication.

Building a push notification subscriber base is just as valuable as building an email subscriber base. However, it is not as easy as merely implementing a push notification program as there are some considerable dangers you can be exposed to if you select the wrong push notification service provider. You could end up not owning your subscriber base and be locked into their service for the foreseeable future. We cover how to select a service provider that does not penalise you like this and focus on the important items that you actually must own such that you can control your own subscribers and future communications with them.

In this rapidly evolving area we also touch upon future developments and consider some of the opportunities which may arise in the next few months.

Who this course is for:

  • This video making course is for people who host their own website and want to start utilising push notifications in their online marketing activities
  • You know of the growing importance of building a subscriber base from your visitors and want to start use push notifications and get ahead of the crowd
  • You might already be involved in email marketing and want expand your online marketing to include push notifications
  • You want to improve contact with your website visitors and encourage them to return and build a more valuable relationship with them
  • This course is not for someone who is taking their very first steps online and currently does not have their own hosted website

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