Web Push Notifications: Fast Start Guide To Get Subscribers
What you'll learn
- Know what push notifications are and how to use them to the best effect in your online activities
- Select a push notification service provider suited to your requirements
- Encourage your website visitors to subscribe to your push notification service
- Create a push notification campaign that engages your subscribers
- Keep control of your subscriber base and be able to migrate to an alternative push notification service
- Understand and define the benefits to the customer of receiving push notifications from you
- Establish your goals for your push notification program
Requirements
- To start using push notifications you will need the ability to add a small piece of code to your website
- To operate a push notification communication program you will need to sign up with a push notification service provider, many of these offer free services
- You will need to be able to define your goals for your online marketing communication programs
- You need to be able to understand and describe the customer benefits which follow from them subscribing to your push notification campaign
Description
Learn how to create a web push notification marketing campaign and use it to bring valuable visitors back to your website
This course is going to give you a full understanding of what web push notifications are and how to use them in your online marketing activities.
After providing an overview of what web push notifications are and we cover how to understand and communicate the customer benefit such that you are able to encourage visitors to sign up to your push notification programs. We also focus upon understanding your business goals such that any push notification program you develop has a great synergy been beneficial to the customer and yourself.
The course covers examples of opportunities and how some online businesses are already using push notifications to great effect.
Mindful of delivering pragmatic learning which can be applied at the end of the course we also focus upon how to get permission from the visitor to send them push notifications in the future. This is expanded to cover the requirement to build an ongoing relationship with each subscriber such that your push notification program is not subject to large-scale unsubscribes and viewed as spam communication.
Building a push notification subscriber base is just as valuable as building an email subscriber base. However, it is not as easy as merely implementing a push notification program as there are some considerable dangers you can be exposed to if you select the wrong push notification service provider. You could end up not owning your subscriber base and be locked into their service for the foreseeable future. We cover how to select a service provider that does not penalise you like this and focus on the important items that you actually must own such that you can control your own subscribers and future communications with them.
In this rapidly evolving area we also touch upon future developments and consider some of the opportunities which may arise in the next few months.
Who this course is for:
- This video making course is for people who host their own website and want to start utilising push notifications in their online marketing activities
- You know of the growing importance of building a subscriber base from your visitors and want to start use push notifications and get ahead of the crowd
- You might already be involved in email marketing and want expand your online marketing to include push notifications
- You want to improve contact with your website visitors and encourage them to return and build a more valuable relationship with them
- This course is not for someone who is taking their very first steps online and currently does not have their own hosted website
Instructor
![Alan Higginson](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.8 Instructor Rating
- 8 Reviews
- 1,507 Students
- 1 Course
I started developing an online business in 1996, right at the forefront of the development of the modern day Internet. Originating from a background in financial services I went to work with a national motoring Association and led the development of their online business enabling the sale of financial services and membership products online. At the successful completion of that project I moved to a national energy utility and once again helped to set up their online business laying the foundation for the sale and servicing of their complete product line to their customer base in the United Kingdom.
Major corporates are not the ideal environment to implement and exploit the rapidly developing opportunities which arise online so the natural next step for me was to set up my own Internet marketing business which I continue to run to this day. The goal of this business is to work with smaller and local businesses to help them be more successful online. I like to partner with local businesses giving them access to my knowledge relating to the very latest online marketing techniques and helping them increase their profits and acquire additional customers.
What qualifies me to share my knowledge with you on Udemy?
- I have experience of the rigour that is required to implement online activities and create propositions designed to serve millions of customers on a national scale
- I understand the speed that is required to implement online processes to benefit small businesses and help them improve their profitability targeting local customers
- I run a profitable company and have invested over £0.5 million in online advertising to successfully acquire customers and sell products working with other businesses
- I have a thirst for knowledge, enjoying learning new things and sharing what is effective with people who are willing to learn and take action
- I have a unique background covering business management, online development and customer marketing putting me in a very strong position to take advantage of online marketing opportunities and to be able to communicate these opportunities to business entrepreneurs
I strive to make my Udemy courses very easy to follow and recognise that they have to be excellent value for all my students who come from a variety of backgrounds. If you want to be come successful online I encourage you to consider taking my courses and hope that, if you become a student, you become successful through implementing the strategies and techniques you will learn via my tutorials.
I do charge considerable sums to larger companies when they need my advise to continue to develop online. For just a small fraction of this price you can gain access to the same quality information through my Udemy courses and gain equal valuable insight and benefit through implementing the knowledge you will gain.