Web Content Studio Mastery
4.5 (174 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,544 students enrolled

Web Content Studio Mastery

Learn how to get the most out of the software to write better quality web content.
4.5 (174 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,544 students enrolled
Created by Andrew Williams
Last updated 5/2020
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Install Web Content Studio
  • Upgrade to version 2 of the software, and transfer across version 1 data.
  • Understand the typical workflow of the software.
  • Use Web Content Studio to find highly relevant theme words and phrases for any article.
  • Create content that ranks for dozens, if not hundreds of search terms.
  • Use WCS to research web content.
  • Use the built in WYSIWYG editor and associated tools to create high quality web content.
  • Use writing guides to fast-track content creation.
  • Use the Treeview feature to quickly browse for theme word & phrase problems.
  • Import Word articles into WCS.
  • Use a variety of reports to find problems in your articles, and use the top 10 pages ranking in Google to check your own levels of themeing are OK.
  • Keep notes inside WCS so everything you need is in one place.
  • Students will need to own Web Content Studio to take the course, but do not need any specific knowledge.

Web Content Studio is a sophisticated tool to help webmasters write high quality web content. It does have a learning curve that can put some webmasters off, but that is where this course comes in. Created by the creator of Web Content Studio, this course will take you through every aspect of the tool, showing you how to harness the power to create great content.

Watch over my shoulder

This course allows you to watch "over-my-shoulder" as I use the software. You'll learn about the logical workflow as you create content, and watch each step as I carry them out in this course. You'll get to see me working on content for my real websites.

What's in the course?

The course starts at the very beginning, with installation and/or upgrading the software to the latest version 2. The entire course uses the latest version of Web Content Studio (version 2.x). You'll then learn:

  • The logical steps within the software from content idea to final article.
  • Mining keywords and phrases from the top ranking pages to use as theme words in your own content.
  • You'll learn about a few power user features of the spider, that most people are not aware of.
  • How to use bookmarks to quickly access your favourite research sites.
  • How to use the Grabber and the scratchpad to quickly research any topic, in a format that is easy to use later when writing your content.
  • How to use the WYSIWYG editor to write your content and format it, ready for your website.
  • How to use built in reports to check the theme of your content, and find potential problems like overuse of keywords.
  • How writing guides can speed up your content creation.
  • Keeping notes inside the software, so they can be found and used easily.

What will you get out of this course?

If you are going to use a piece of software, who better to learn from than the creator and programmer of the tool? With my inside knowledge, you'll have the advantage of learning from the leading expert on Web Content Studio, as well as a respected SEO and content creation specialist. In short, you'll learn how to unleash the full power of Web Content Studio to write content that you are proud of, and the search engines will love.

Who this course is for:
  • Anyone that owns Web Content Studio should take this course.
  • Anyone that wants to get expert advice on any aspect of the software.
Course content
Expand all 48 lectures 03:38:26
+ Introduction
6 lectures 37:34

This tutorial introduces Web Content Studio and the course instructor.

Preview 03:42

This tutorial will highlight a few important features of the Udemy platform, to help you get the most out of this (and other) Udemy courses.

Preview 08:45

Let's learn how to install Web Content Studio and check for updates so we are ready to start using the software.

Installing Web Content Studio


Upgrading from Version 1 to 2

Let's have a quick look around Web Content Studio

Preview 09:54

There are a few options you can set in the software. Let's have a look at them.

WCS Options
+ Theme Word Research
10 lectures 01:01:37

Web Content Studio has two ways to help you find keywords for your content. Only one of them is recommended though, so let's briefly look at these methods.

Types of Theme Word Research in WCS

Since April 2017, WCS has allowed you to add in your own Google Datacenters.  This video shows you how to add, edit and delete datacenters, so you can be using your local Google.

Setting up Google Datacenters

WCS has two different types of keyword spider.  One is a manual spider where YOU do all of the work, the other is a 1-click method that does all the work for you.  This is probably the only one you'll use.  We will cover both in the course.

Manual or 1-Click Keyword Spider?

The 1-Click spider is a quick, yet comprehensive spider, that can do all of the hard lifting for you.  It has plenty of options so you know you aren't missing out on anything important.  This lecture shows you how to use the 1-Click Spider.

1-Click Keyword Spider

When you run the 1-Click Spider, you have the option of seeing your LSI words and phrases as a cloud map.  This video shows you how to use this feature.

LSI Keyword Cloud

Let's use the keyword spider to find theme words for one of my own articles.

Manual Method :: Keyword Spider for Finding Keywords

This method uses the keyword spider, reports and theme phrase list in a slightly different way. It's a little more advanced, but something you can copy if you want to try this method. This is the method I tend to use personally.

Manual Method :: A Quicker Method

There are times when you might want to inspect the URLs used by the spider. This is easy to do, and I'll show you how in this tutorial.

Viewing the URL List used by the Spider

There may be times when you want to stop the Spider from using certain URLs. You can permanently blacklist URLs, or just temporary blocks - this tutorial shows you how.

Excluding URLs from the Spider

There may be times when you want to extract theme words from specific web pages. This tutorial shows you how you can do that.

Custom URL Spidering
+ The Researcher Tab
4 lectures 13:43

WCS can help you research your articles, and the bookmarking feature allows you to easily manage frequently used web sites. This tutorial will show you how to open a bookmark.

Opening Bookmarks

Add or edit the list of bookmarks so you have quick access to the websites you use the most in your article research.

Adding/Editing Bookmarks

Want to copy information from websites to act as research for your article? The grabber feature allows you to do that.

The Grabber

There are a few options to quickly process the content you've grabbed with the grabber. Let's go through them.

Processing your ScratchPad Content
+ The WYSIWYG Editor
14 lectures 43:33

This tutorial will give you an overview of the WYSIWYG editor screen.


The source tab allows you to view and edit the HTML source code for your article. Let's see the options.

Source Tab

I often get articles from my ghost writers in Word format, so let me show you the process to get those articles into WCS.

Import Word Article into WCS

The plain text tab shows you the plain text without any formatting. Any changes on this tab are not saved, it is purely an information tab.

Plain Text

Theme words are really important, and this tutorial looks at the information we can get relating to the theme words we've chosen for our article.

Theme Words

Theme phrases are the important phrases we chose when doing the keyword research for the article. Let's see how these are handled on the editor screen.

Theme Phrases

The WYSIWYG editor allows you to edit and format your article with a number of toolbar buttons. This tutorial looks at those.

Text Formatting Options

When you are writing content, you can open the scratchpad in it's own "stay-on-top" window to refer to your notes.

Opening the Scratchpad Window

While WCS is primarily a text tool, you can insert images into your documents. This tutrial explains how, as well as a few things to be aware of.

Insert Images

WCS has a basic link insertion tool. This tutorial looks at how to insert links in your documents.

Insert Links

Article Writing Guides allow you to setup predefined article templates to make content creation easier. This tutorial explains how to use them.

Article Writing Guides

The Treeview gives you an easy way to navigate your article, and search for problems.

Treeview Window

When your article is finished, you'll want to export it so you can paste it into a web page. Here's how to do it.

Export Article

If you have an HTML document that you want to get into WCS to edit, the only option might be to strip the HTML from the document and paste it in as a text based document. This article explains how to do that.

Strip HTML from a document
+ Reports
5 lectures 20:48

This report allows you to quickly check to see that the important words and phrases have been used in your article. Simple lists point out any words or phrases that you might need to insert somewhere.

Check Keywords

The Keyword Map is a visual report, highlighting where words and phrases appear in your article.

Keyword Map

The Theme Report contains a lot of information on how well themed your content is. This is the main report you'll be using when editing your content and themeing it.

Theme Report

This report allows you to check whether words and phrases are important to use in your content, based on the pages that rank in the top 10 for the same main phrase.

Check Theme Words against Top 10

Exact match is a setting that can give you more control over the themeing of your articles.

Exact Match?
1 lecture 05:00

If you keep research notes as you build your website content, then this notes feature may be useful. Let's see how we can use the notes.

Using the Notes feature
+ Keyword LSI Spider Software
6 lectures 34:00

The Keyword LSI Spider is a new tool that will be integrated into WCS soon.  This tutorial shows you how this spider differs from the spider in WCS.

Overview of the tool

The root phrase is the keyword that the spider will base the theme words and phrases on.

Finding the Root Phrase

The tool uses ignore lists to help avoid irrelevant words and phrases.  You can also add any Google datacentre to the tool.

Ignore List & Google Centres

This lecture shows what to expect when you run the spider.

Running the Spider

This lecture shows the results you get and how to get them cleaned and out of the software.

The Results

A brief explanation of how I use keywords and phrases in the web content I create.

Using the Results
+ Other Stuff
2 lectures 02:12

If you have taken backups and need to restore one, this lecture shows you how.

Restoring a Database Backup

A list of any important links for this course.

Preview 00:35