Web Analytics - Learn Nuts & Bolts of Web Analytics
3.3 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,138 students enrolled

Web Analytics - Learn Nuts & Bolts of Web Analytics

Understand the Visitor Behaviour on a Website and Hence, the Ultimate Guide to High Conversion Rates
3.3 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,138 students enrolled
Last updated 7/2015
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
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This course includes
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand advertising using analytics
  • Understand How People Arrives to Your Site
  • Learn How Analytics can Improve your Web Marketing
  • Learn the different analytics tools
  • Understand the visitor behavior
Requirements
  • Computer with Internet
  • Data crunching and Data mining
  • Comfortable with Data
  • Basic understanding of the IT industry
Description

This Web Analytics Training Course gives you the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads and sales. You'll be shown how the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior. You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you. This course will discuss the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.

Who this course is for:
  • Anyone looking to gain an understanding of Web Analytics
  • Marketing & Business Students
  • IT professionals
  • Professional Marketers, Web Agencies, Start-Ups
Course content
Expand all 35 lectures 04:34:16
+ Different Web Analytics Tools & Process of Web Analytics
7 lectures 51:27
Introduction to Google Analytics
07:05
Process of how Google Analytics tracking Works
06:49
Structure of Google Analytics
08:28
Google Analytics Structure, Tools and Processes
06:56
Introduction to Google Analytics Tracking Code
06:30
Implementing the Tracking Code
07:23
+ Use of View and Filters
12 lectures 01:31:19
Introduction to Views and Filters
08:01
Use of View & Filters
05:47
Use of predefined Filters
07:42
Introduction to Goal Setting
07:14
Importance of Goal Setting
06:33
Implementing Goal Setting
06:26
Implementing Goal Setting Continues
07:22
User Management in Google Analytics
08:35
User Permission in Google Analytics
09:53
Reporting Interface & Basic Concepts of Google Analytics
06:09
Using Reporting Interface
05:23
Other Basic Concepts of Google Analytics
12:14
+ Understanding Different Tabs, Reports and Data Available in it
13 lectures 01:44:45
Understanding Audience Tab & Its Reports
07:18
Audience Tab & Its Reports Continues
07:55
Understanding Acquisition Tab & data available into it
13:18
Understanding Behaviour Tab & data available into it
06:54
Behaviour Tab Continues
07:43
Understanding Conversions Tab & data available into it
06:29
Conversions Tab Important Concepts
06:58
Learning About Dashboard Tab
10:59
Learning About Shortcuts Tab
11:20
Learning About Intelligence Tab
07:19
Intelligence Events Tab
05:52
Learning About Real-Time Tab
06:26
Real-Time Tab Continues
06:14
+ Email reporting, Iteration & Analysis
2 lectures 17:59
Using Email & Export Options for Reporting
07:24
Performing Iteration & Analysis
10:35